Announces Expansion of Innovative 1% Model into Japan

At annual CRM conference in Tokyo, CEO Marc Benioff announced Habitat for Humanity's Japan Support Office as one of first local non-profit customers

SAN FRANCISCO, Calif. - May 22, 2003 -®, the technology and market leader in on-demand customer relationship management (CRM), announced that the is expanding its efforts into Japan. Speaking at's annual CRM conference in Tokyo today, chairman and CEO Marc Benioff announced that Habitat for Humanity's Japan Support Office and ETIC, a Tokyo-based entrepreneur group, are among the first non-profits to run their Japanese operations on's donated on-demand CRM service. Benioff also presented the foundation's expansion road map to the customers and partners attending the event, including Mitsubishi, accenture (NYSE: ACN), Hitachi (NYSE: HIT), Canon Sales (NYSE: CAJ) and Kikkoman.

"'s generous donation of its on-demand CRM service helps us more successfully serve our Japan operations," Daniel Tay, Habitat for Humanity's Japan Programs Developer. "We are able to focus on our core service mission, rather than wasting time and resources on maintaining software and troubleshooting systems."

"'s integrated business model is a fundamental part of building a culture of service," said Marc Benioff, chairman and CEO of and founder of the "With the foundation's expansion into Japan, we continue our commitment to creating a new interdependence of community and corporate success in all markets in which we operate." has relentlessly focused on integrating business with the community since the company's 1999 inception. Through its model of donating 1% of profits to the community annually, 1% of equity to its programs and 1% of employee working hours to community service, ensures that as the business grows so does its contribution to the communities in which it operates. The was established as the vehicle to harness the energy of the community and drive this innovative model. The builds and manages integrated programs in communities around the world, and supports projects extending across the United States as well as Europe, Asia and Africa.'s utility model delivers robust CRM technology on a pay-as-you-go basis for immediate success. The world's most successful application utility, currently has over 6,400 customers and 87,000 users worldwide, including global leaders such as AOL, Le Meridien and Quantum.

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