and sforce Help Nonprofit Organizations Realize Maximum Benefit

sforce founding developer Model Metrics helps WITNESS and others leverage client/service application platform to streamline fundraising and other mission-critical activities

SAN FRANCISCO, Calif. - August 13, 2003 -®, the market leader in online customer relationship management (CRM), today announced that Model Metrics, LLC, a boutique-consulting firm that helps customers improve sales, marketing and customer support processes, has developed a vertical application for nonprofit organizations using sforce. Sforce, launched in partnership with BEA (NASDAQ: BEAS), Borland (NASDAQ: BORL), Microsoft (NASDAQ: MSFT), and Sun (NASDAQ: SUNW), is the new client/service application platform to extend and build new on-demand business applications. Through a close partnership with and the, Model Metrics is offering free licenses, as well as grants for discounted sforce-based implementation and customization services to nonprofit organizations nationwide.

WITNESS, an organization that trains and supports human rights groups in using video resources in their advocacy campaigns, is the first organization taking advantage of the rapid customization and integration possibilities enabled by sforce. WITNESS successfully completed its implementation in just four weeks with the help of Model Metrics, including creation of customized fields and a data structure unique to its operations, to utilize's on-demand service to its fullest capabilities.

"With, our data is now centralized and our staff can access it more easily and consistently from anywhere," says Gillian Caldwell, WITNESS's Executive Director. "Using Model Metrics, we were able to hit the ground running with the latest innovations in relationship management and focus our efforts on the more advanced functionality that offers."

Based in New York with global operations, WITNESS aims to advance human rights advocacy through the use of video and communications technology by local groups in communities all over the world. As a nonprofit and non-governmental organization operating through private donations, WITNESS qualified for free use of through the's ongoing commitment to donate 1% of product licenses to qualified nonprofits. The first organization to go through Model Metrics's full service implementation, WITNESS was able to map the on-demand service to its unique fundraising processes. allows WITNESS to effortlessly track its donations, customize its donor correspondence and report its funding progress and forecasts across a wide variety of criteria. Data migration from WITNESS's previous in-house database to was also a critical part of the implementation.

"Thanks to sforce and Model Metrics, we can offer a customizable business solution to our nonprofit customers," says Marc Benioff, chairman and CEO of and "The time savings and advanced functionality gives these organizations the freedom to be out in the field, working directly on the programs which support their missions."

With 7,100 customers and 98,000 subscribers worldwide, is the world's most successful application utility and the first profitable software-as-service provider. S3 allows the scalable, secure management of sales force automation, campaign management, customer service and support, as well as documents and files. S3 is built on sforce, the client/service application system, allowing it to be easily customized by tools from BEA (NASDAQ: BEAS), Borland, Microsoft (NASDAQ: MSFT), and Sun (NASDAQ: SUNW). The new Integration Server powered by TIBCO (NASDAQ: TIBX), available to S3 customers, offers integration with almost every corporate system including SAP (NYSE: SAP), Oracle (NASDAQ: ORCL), PeopleSoft (NASDAQ: PSFT), and Siebel (NASDAQ: SEBL) applications.

Through the, offers free use of its on-demand service to more than 100 nonprofit customers worldwide. Educating and supporting these customers in their quest to streamline business operations such as fundraising and membership activity tracking and forecasting, the foundation promotes's commitment to creating a new model to integrate business and the community to create social change in part by donating 1% of its profits to the community. Nonprofits interested in finding out more information about this program and costs for services not covered in this program should log onto and follow the steps for nonprofits within the 30-Day Trial, or should call 1-800-NO-SOFTWARE.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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