Cross-Cultural Solutions Coordinates Worldwide Volunteer Programs with the Help of On-Demand CRM

Global non-profit uses donated service to streamline volunteer placement

SAN FRANCISCO, Calif. - December 17, 2003 -, the world leader in delivering on-demand applications, today announced that Cross-Cultural Solutions, an international nonprofit organization that brings together people from different cultures for global awareness and positive social change, has implemented's Winter '04 on-demand customer relationship management (CRM) service. Cross-Cultural Solutions is using to provide its coordinators with a Web-based, centralized repository of all contacts, so that they can easily and efficiently match volunteer interest and skill sets with placement opportunities. In addition, Cross-Cultural Solutions is using the sforce 2.0 on-demand application server, to easily and cost-effectively integrate volunteer information in with its partners' marketing applications. Through the, offers free use of its on-demand service to nonprofit customers worldwide.

"The process of matching volunteers to meaningful experiences worldwide is challenging," said Steven C. Rosenthal, executive director, Cross-Cultural Solutions. " allows Cross-Cultural Solutions' staff to work more efficiently in placing volunteers with the most suitable global organizations. With a more streamlined process, we can accomplish more with our volunteers and hope to have a greater impact on the global community."

Cross-Cultural Solutions is using's Web-to-lead feature to integrate their Web site with, automatically capturing information about volunteers and dramatically improving participant analysis and reporting. Operating on a global level with offices in 12 countries, the organization leverages the completely Web-based solution — program managers need only a browser to obtain comprehensive, relevant and real-time information. This type of simple access is important in locations where financial, technology and logistical issues preclude grass-roots organizations from receiving invaluable services from Cross-Cultural Solutions volunteers.

"Like many of our customers, Cross-Cultural Solutions is a disparate organization that must consolidate information from multiple geographies and offices," said Marc Benioff, chairman and CEO of "By coordinating the grassroots efforts of volunteers in local communities, Cross-Cultural Solutions demonstrates the value of's on-demand model for global non-profits."

Since 1995, Cross-Cultural Solutions has brought thousands of participants to countries around the world including Brazil, Guatemala, and India among others. Volunteers sign up for two to 12-week sessions where they work side-by-side with the people in these countries sharing perspectives and fostering cultural understanding. This past year, the organization's banner year, 3000 participants joined its programs — approximately 60% of the number of volunteers used by the Peace Corps. Partnering with organizations such as the United Nations and CARE, Cross-Cultural Solutions wants to provide the shorter term volunteer experience for participants who cannot devote months or years at a time to a project and is helping ensure this experience is a successful one. For more information, please visit

Through the, offers free use of its on-demand service to more than 100 nonprofit customers worldwide. Nonprofits interested in finding out more about this program should visit and sign up for the Free Trial, following the steps for nonprofits, or please call 1-800-NO-SOFTWARE.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).