CEO Marc Benioff Launches Compassionate Capitalism, First-Ever Book on Best Practices for Corporate Philanthropy

With a foreword by Alan Hassenfeld, chairman of Hasbro, and case studies from Hasbro, Microsoft, IBM, PG&E, Cisco, Timberland and others, Compassionate Capitalism examines the successful integration of philanthropy and business

DAVOS, Switzerland - January 22, 2004 - Launched at Davos, today marks the worldwide debut of Compassionate Capitalism, a new book from Marc Benioff, chairman and CEO of and founder of the Benioff wrote Compassionate Capitalism in conjunction with author and business journalist Karen Southwick to advocate a pioneering new model of integrated corporate philanthropy. With a foreword by Alan Hassenfeld, chairman of Hasbro [NYSE: HAS], the book looks at how corporations can make doing good an integral part of doing well, and illustrates the best practices from such companies as Cisco [NASDAQ: CSCO], Coca-Cola [NYSE: KO], General Motors [NYSE: GM], Hasbro, Hewlett Packard [NYSE: HPQ], IBM [NYSE: IBM], Microsoft [NASDAQ: MSFT], PG&E [NYSE: PCG], Starbucks [NASDAQ: SBUX], Timberland [NYSE: TBL], and Wells Fargo [NYSE: WFC].

Inspired by the philanthropic work of these companies, and the philosophy Benioff himself has embedded at and the, the book shares the importance and remarkable success of the integrated philanthropy model. Compassionate Capitalism examines the best practices of this model and teaches small and large companies how they can use their resources to help the communities in which they exist, and in doing so, help themselves and their employees.

"The company that makes 'doing good' a core piece of its management philosophy empowers its employees, engages its customers, and strengthens its community," said Robert K. Goodwin, president and CEO, Points of Light Foundation. "In ten years, I expect that integrated philanthropy will be the norm rather than the exception."

Compassionate Capitalism proposes that business and community needs are actually closely aligned, and encourages companies to make serving the community a central focus. The notion of philanthropy as separate from a corporation's regular operations is finished. The new model says that philanthropy must be woven into every thread of corporate existence so that it becomes a part of the cultural fabric of the corporation itself.

"Every year, corporate philanthropic foundations pour $30 billion into their endeavors in the U.S. alone," said Benioff. "Many of these efforts occur in isolation with little or no relationship to the communities in which they operate, the people they employ, or their corporate missions. Compassionate Capitalism calls for a new model — one that closely aligns business and community goals and focuses on serving the communities in which a business operates."

For more information on the results of the integrated philanthropy model or to order a copy of Compassionate Capitalism, please visit or The book is also available from Amazon at

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).