Customforce 2.0 Delivers the World's Most Customizable On-Demand CRM with Industry-Leading Custom Analytics, Business Processes and Forecasting
NEW YORK CITY — May 24, 2005 — Salesforce.com [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced Customforce 2.0, the world's most powerful on-demand CRM customization toolkit, at Customforce Day, a launch event attended by salesforce.com customers and partners. Customforce 2.0 will enable every user in an enterprise company to easily create tailored analytics, business processes, and forecasting functionality that precisely match their unique business requirements without the need for programming resources. Customforce 2.0 is expected to be available in June as part of salesforce.com's Summer '05 release of Salesforce and Supportforce.
Customforce 2.0 provides comprehensive support for all customizations made with Customforce 1.0. The millions of customizations salesforce.com customers made with Customforce 1.0 are all automatically included in release 2.0 with absolutely no maintenance or programming required. With Customforce 2.0, the traditional era of programming and maintaining code for customizations during upgrade cycles is over.
A key new feature is Customforce Business Processes, a packaged set of 100 business functions that can be used anywhere in the application. Customforce Business Processes embed business logic and calculations, and include functions such as lead scoring, case aging, and commission calculations, just to name a few. With these features, users can embed packaged business logic in any field of the application to quickly gain insight.
Customforce 2.0 builds on the extraordinary success and popularity of Customforce 1.0 that enables users to customize workflow, controls, fields, tabs, and objects with unprecedented ease and speed. Customforce 2.0 combines those features with a brand new set of rich business functionality, including:
"Customforce 2.0 has extremely powerful customization capabilities," said Stuart Robertson, senior director of marketing of Expedia® Corporate Travel. "Our business moves quickly and the point-and-click Customforce 2.0 tool allows us to modify Salesforce to keep pace with our evolving processes."
"Customforce 2.0 eliminates the time, pain, and expense involved in customizing and implementing typical CRM solutions," said Joseph Graves, CIO of Stratus Technologies. "With Customforce 2.0, all we have to do is point-and-click to configure and customize fields and reports. It couldn't possibly be easier."
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).