CEO Marc Benioff Inducted into "Hall of Fame" of Influential Leaders by CRM Magazine

Benioff recognized for democratizing CRM success as enterprises of all sizes and industries embrace's award-winning on-demand CRM

SAN FRANCISCO, Calif. — October 5, 2004 — (NYSE: CRM), the market and technology leader in on-demand customer relationship management (CRM), today announced that chairman and CEO Marc Benioff has been inducted into the "Hall of Fame" of Influential Leaders by CRM magazine. After three consecutive years on the Influential Leaders list, Benioff has been recognized for his vision, leadership and commitment in proving the on-demand computing model and significantly influencing the industry.

CRM magazine created the Influential Leader Awards to recognize those individuals who, by their words and actions, have made a significant impact within their company or on the industry over the past year. The award is part of the magazine's 2005 CRM Leader Awards that recognize superior performance in three areas: ROI excellence in customer companies, individual achievement, and vendor leadership. The feature story, available in the October 2005 issue of CRM magazine, also recognized as a market leader across Enterprise, Midmarket CRM and SMB suite CRM [see press release titled, " Named Market Leader Award Winner by CRM magazine in Three Categories for the Second Year in a Row."]

"Benioff's influence is so strong that for CRM magazine's 2005 Market Leader Awards we included whether companies offer their product as a hosted solution," noted the article in CRM magazine. The article also stated, "Traditional on-premise companies, including Microsoft and Sage Software, are coming out with hosted options for those that want them. That is clear acknowledgement that under Benioff's leadership is making a deeper splash in competitive waters."

" was founded on a vision of the 'End of Software' for companies who have had enough with high-cost, high-risk and often unsuccessful CRM," said Benioff. "Our commitment to customer success is our core company value, and it is an honor to be recognized by industry experts like CRM magazine for our execution on this vision."

Benioff founded in March 1999 with the vision of a company built on a new technology model, a new business model and a new model for integrated corporate philanthropy. He is now regarded as the leader of what he termed the "End Of Software," the idea that Web-based applications deliver more immediate benefits at reduced risks and costs, in place of traditional software. By providing companies of all sizes, industries, and geographies with integrated, scalable, and completely customizable features, has democratized CRM success.

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