Salesforce.com Achieves On-Demand CRM Market Leadership Across Europe, Middle East and Africa
Ovum research firm validates salesforce.com’s #1
position in the EMEA on-demand CRM market
EMEA market to surpass worldwide on-demand
growth rates in 2007
Rolls-Royce Motor Cars named salesforce.com’s
th customer in Europe
LONDON - salesforce.com Spring '07 Launch Event - March 19, 2007 - Salesforce.com [NYSE: CRM], the
market and technology leader in on-demand business services, today announced that salesforce.com
EMEA is the leader in the fastest growing on-demand CRM market in the world - Europe, Middle East
and Africa (EMEA). The on-demand revolution is accelerating across EMEA and salesforce.com is
leading the way, with industry analyst Ovum validating that salesforce.com is #1 in market share
across EMEA in its CRM forecast report, and Rolls-Royce Motor Cars being named salesforce.com
EMEA's 5,000th customer.
"Momentum and adoption of salesforce.com's on-demand model is reaching new heights, as
thousands of customers throughout EMEA realize the success that is possible through our vision of
'no software'," said Marc Benioff, chairman and CEO of salesforce.com. "Our market-leading
CRM applications, Apex platform innovation, and the AppExchange marketplace are enabling a strategy
of on-demand success not only for our customers, but for developers and partners as well."
Salesforce.com is the leader in EMEA at a time when the market is poised for huge growth.
EMEA will surpass worldwide growth rates for on-demand in 2007 - a market Gartner also estimates to
grow from $6.3 billion in 2006 to $19.3 billion by the end of 2011 (Gartner Press Release, Gartner
says Service Providers Must Prepare Now for the Software as a Service Wave, March 6, 2007).
However, salesforce.com EMEA is even out-pacing these rates with 72 percent year over year revenue
growth and 77 percent Q4 revenue growth compared to the same quarter a year ago.
The broadband connectivity boom, decreased prices for high speed Internet services, and the
pressure for IT to develop solutions at a quicker pace have all combined to produce the current
high-growth environment in EMEA. As the pioneer and established leader, salesforce.com is well
positioned to further accelerate customer adoption of on-demand applications.
"The success of on-demand in general and salesforce.com in particular is what inspired me to
join this company," said Lindsey Armstrong, co-president of salesforce.com EMEA. "CIOs and
decision-makers at European enterprises recognize the innovation, time-to-value and ease-of-use
that salesforce.com delivers with its applications and Apex platform, and they are choosing us in
greater numbers all the time."
Already, 5,000 leading European companies have chosen salesforce.com for all of their
on-demand CRM needs. Recent customer wins include Allianz Cornhill Commercial, ALD Automotive,
Astratech, Deutsche Bank and KONE, who recently increased their total deployment to more than 2,000
subscribers. Salesforce.com EMEA's latest customer addition, Rolls-Royce Motor Cars, is
salesforce.com's 5,000th EMEA customer.
"Our momentum is spreading like wildfire," said Dr. Stephen Garnett, chairman and
co-president of salesforce.com EMEA. "From Sweden to South Africa, and Iceland to Israel,
companies in 49 countries throughout the EMEA region have chosen salesforce.com for its security,
reliability and most importantly, its focus on customer success."
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).