Salesforce.com Announces Salesforce Content -- Extends Salesforce Applications and Platform to Manage Unstructured Information On Demand
SAN FRANCISCO - April 10, 2007
New Apex Content extends the Salesforce Platform to manage all
enterprise information on demand --- structured and unstructured
New Salesforce ContentExchange application delivers Web 2.0 content management across the
Salesforce.com acquires Koral, as key enabling technology for Salesforce Content
- Salesforce.com [NYSE:
CRM], the technology and market leader in on-demand business services, today introduced Salesforce
Content, a dramatic expansion of its platform and application strategy for managing and sharing all
business information on demand. Apex Content, a major new extension to the Salesforce platform,
will harness the power of Web 2.0 and community participation to enable the creation of a new
generation of content-based applications. Salesforce ContentExchange, a new on-demand application
built on the new platform technologies, is the first service that will enable customers to manage
their documents and other unstructured data on demand as easily as they manage their structured
data within the existing Salesforce CRM applications. Salesforce Content will bring the benefits
and success of salesforce.com's on-demand model to every employee in every corner of the
“Salesforce Content represents a decisive step towards our vision of managing all
information on demand. With Salesforce Content, we not only manage a company’s traditional
structured information, but their unstructured information as well,” said Marc Benioff, chairman
and CEO, salesforce.com. “In 1999, salesforce.com revolutionized the SFA market by removing the
cost and complexity associated with client/server software like Siebel. Now, Salesforce Content
will liberate customers from complex content management software like EMC Documentum and Microsoft
SharePoint by extending the on-demand model and Web 2.0 innovation throughout the enterprise.”
"Salesforce ContentExchange takes Web 2.0 concepts and ties them to the enterprise,"
said Rob Finn, business development associate, Edison Venture Fund. "With great community features
like tagging and the rating system, Salesforce ContentExchange will provide a huge boost to finding
the best quality content."
Apex Content - New Platform Capabilities for Building
Content-Based On-Demand Apps
With Apex Content, salesforce.com will be the first provider of platform services for
unstructured data such as office documents, HTML, video/audio files and email. Companies no
longer need to buy bloated on premise document management software to build applications that are
based around documents and other content. Apex Content will provide a content platform that will
fuel Salesforce applications, including AppSpace, Salesforce PRM, and Salesforce Wealth Management
Edition, to manage and share all kinds of documents on demand. With Apex Content, developers
will be able to create new kinds of content applications for compliance, clinical trials, digital
asset management and more. Apex Content will allow business applications to utilize these
technologies for the first time in order to manage and share unstructured data. Applications built
with Apex Content will also have an AJAX user interface for easy customization. Additional new
platform capabilities in Apex Content will include:
Salesforce ContentExchange - Web 2.0 Content Management for the
Workspace Management - Workspaces are virtual locations
where defined groups can securely manage and share information. They allow companies to rapidly
collaborate across departments and even across companies where different user groups will need
different access rights to information. They also make rapid set-up and tear-down of
project-based collaboration easy to manage.
Library Services - Apex Content will provide library
services functionality required in any robust enterprise content management system, including a
content repository, check-in / check-out services for locking documents while they are being
edited, and version control to manage the history of changes and provide the ability to revert to
old copies. Apex Content will deliver superior version control services by embedding intelligent
IDs into every document, helping ensure that a company's knowledge base doesn't contain multiple
versions of the same document. Apex Content will also provide comprehensive auditing that
records every event associated with a piece of content - whether it has been shared, downloaded,
printed or changed - providing insight into the quality of information and how it is being used.
Content Classification Schema - The consumer Internet has
shown us that lightweight collaboration and content management is best served by a community-based
classification schema known as "tagging." However, there are many business scenarios in which
a more controlled approach to corporate content is required. Apex Content will allow
companies to easily configure customizable content types and determine what meta-data should be
captured with each content type. By simultaneous providing both the community and the controlled
classification approaches, Apex Content will meet the needs of all types of collaboration around
Full Text Index - Apex Content will provide a Full Text
Index service that scans all contributed content, creates rich search indexes and ensures that
users can more accurately locate relevant content. The Full Text Index will be horizontally
scalable allowing rapid search results even across large data sets and large user communities.
Workflow - Building business processes around corporate
content requires rules that help control the flow of unstructured data around the organization
allowing interactions such as document approvals, routing documents for work management and
concurrent review of documents, such as CAD files, across many people. Apex Content Workflow
Services will allow rules-based interactions to be defined and workflow interactions to be
The first application to be built on and fully harness the power of Apex Content will be
Salesforce ContentExchange. Salesforce ContentExchange will help companies store, share, find and
manage the business information that currently lives in documents, emails and HTML - while keeping
all users and content in sync. Salesforce ContentExchange will take the best concepts of Web 2.0
applications such as community participation, tagging, recommendations, subscriptions, and an AJAX
user interface and apply them to enterprise content management for an easy to use solution. By
applying the principles of Web 2.0, Salesforce ContentExchange will deliver an on-demand content
management application for the entire enterprise that compliments the way users work today in their
Salesforce ContentExchange will revolutionize the way companies manage knowledge by
eliminating the folder-based approach to organizing group content. Users will be able to
quickly and easily find exactly what they need without having to look through cumbersome folder
hierarchies. Users will also be able to subscribe to their favorite content, receive updates and
recommended content to other users. Additional features of Salesforce ContentExchange include:
Pricing and Availability
- Share - One of the biggest barriers to adoption in legacy content management
systems has been the difficulty in how users contribute their documents and knowledge to the system
to share with the rest of the company. Salesforce ContentExchange will enable users to easily
publish their content and share it with other users.
- Tag - Much like Flickr showed consumers how to tag photos with labels such as
'Venice' and 'canal' making it easier for groups to find these photos, Salesforce ContentExchange
will let users tag business documents. Using tags such as 'competitive' and 'presentation',
users will be able to easily find relevant documents without knowing the name of the
document. The more the community adds tags to corporate documents the easier it becomes for
others to find them. This approach, popularized in the consumer Internet world as
"folksonomy," enables users tap into the wisdom of the crowd.
- Subscribe - Salesforce ContentExchange will enable applications to operate on a
subscription model. When users are subscribed to documents, they will be automatically alerted
whenever the document is updated. Salesforce ContentExchange will also allow users to subscribe to
topics or authors so that users are in control of what information they receive. For example, if a
user in the legal department wants to know when any new documents are created on Sarbanes Oxley
compliance, he can receive them automatically by subscribing. Or if the same employee wants to know
any time the head of the department writes a new report, he can subscribe to that individual and
will automatically be alerted when she publishes something new.
- Rate & Comment - Just as consumers check online ratings and comments before
booking hotels or buying a digital camera, Salesforce ContentExchange will provide a rating system
for end-users to score content quality and to write comments about the content - providing a
feedback loop not only to the creator of the content but also to all future potential users.
- Recommend - Much like Netflix lets users recommend movies, Salesforce
ContentExchange will recommend the best documents for users based on keywords, tags, and user
ratings. With recommendations, business users will be able to more easily find the right
documents for their needs.
- Content Connect - Contributing a document or other content to Salesforce
ContentExchange will be effortless - content is simply dragged and dropped into Content Connect to
be added to the application. Salesforce ContentExchange will also automatically recommend how to
classify documents and will automatically index all submitted content, making it easy to find. This
functionality will make collaboration simple, which leads to improved business productivity.
Pricing and availability of Salesforce ContentExchange and Apex Content is scheduled to be
announced later this calendar year.
Apex Content and Salesforce ContentExchange will be based on technology acquired from Koral
Technologies. Salesforce.com acquired Koral in March 2007. Terms were not disclosed.
Salesforce.com chairman and CEO Marc Benioff will host a press conference at approximately
12:00 pm PDT today at the Four Seasons Hotel in San Francisco. Press, analysts and investors may
access the event by visiting http://www.salesforce.com/investor.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).