Salesforce.com Introduces New Salesforce Ideas Application for Innovation Management
SAN FRANCISCO - Salesforce.com Dreamforce Conference - September
Salesforce.com enables the wisdom of crowds to drive business innovation
New application revolutionizes how companies develop communities of employees, customers, and
partners to bring ideas to innovation
Salesforce Ideas powers customer Dell's groundbreaking IdeaStorm community
Dramatic expansion of salesforce.com product portfolio made possible by Force.com
-Salesforce.com [NYSE: CRM], the market and technology leader in on-demand business
services, today introduced Salesforce Ideas, delivering an entirely new type of on-demand
application that enables customers to develop and drive innovative ideas from their communities.
Salesforce Ideas brings the 'wisdom of crowds' to businesses for the first time by allowing online
communities to submit, discuss and promote ideas. Salesforce Ideas is the application behind
salesforce.com's own live community IdeaExchange and the Salesforce-powered Dell IdeaStorm. This
breakthrough new on-demand application represents the dramatic expansion of salesforce.com's
product portfolio made possible by Force.com Platform-as-a-Service.
"Just like Digg enables people to discover, share and rank content from anywhere on the web,
Salesforce Ideas will enable this same level of community driven success for businesses," said Marc
Benioff, chairman and CEO of salesforce.com. "We experienced breakthrough innovation based on the
ideas that were living and breathing in our community and surfaced through the wild popularity of
IdeaExchange. Now, we're giving customers the ability to tap into all of their own
communities to accelerate their own innovation."
Salesforce Ideas is the power behind customer Dell's groundbreaking IdeaStorm
(www.ideastorm.com), which launched in February of this year, as well as its employee website,
EmployeeStorm. IdeaStorm is Dell's customer-facing website for gathering suggestions regarding its
products, services and operations. One of the most recent examples of customers' ideas being put
into action was Dell's decision to pre-install the Ubuntu Linux operating system on select consumer
desktops and notebooks in the U.S, UK, France and Germany. The idea for Linux on the desktop had
quickly become a top idea on IdeaStorm and was followed up by a survey of the Linux community that
had over 100,000 participants.
"Dell has always prided itself in building direct relationships with our customers," said
Kevin Kettler, chief technology officer of Dell. "IdeaStorm has allowed Dell to more efficiently
scale our direct customer interactions through an online tool that automatically captures customer
product and service ideas. This approach provides quick and accurate feedback to Dell that ensures
we focus on customer relevant issues quicker than previously possible during our product design
Salesforce Ideas - Bringing the Power of Innovation Management to
Salesforce Ideas is the world's first on-demand application that enables the wisdom of crowds
to drive business innovation. Based on the idea popularized by the consumer Web on the power
of the collective ideas of a group, salesforce.com launched its own live community called
IdeaExchange a year ago, sparking a new era of transparent community collaboration.
Salesforce.com's IdeaExchange has changed the face of product development by empowering the
salesforce.com customer and partner community to shape future product releases through an ongoing,
live public debate. To date, more than 5,000 ideas have been posted, with 92,000 promotions, and
numerous ideas have been incorporated into salesforce.com and partner applications.
"I posted my workflow idea on IdeaExchange in May 2007, and salesforce.com delivered its
Summer '07 release - that's rapid delivery!" said Rochelle Glover, Fronde Systems Group. "It's
great to partner with a company who works as we do: Salesforce.com not only listens to its
customers, but is also quick to follow that up with action."
Now salesforce.com is bringing this same power of community-based innovation to its customers
with Salesforce Ideas, enabling them to build their own on-demand communities with their employees,
customers, partners or prospects. Every company has internal and external communities that know the
business, generate ideas, and can serve as a company's innovation engine. Salesforce Ideas allows
companies to unleash the power of these communities to improve their business and to deepen valued
relationships. For the first time, companies can tap into customers, employees and partners
across divisions, organizations, and boundaries to drive the best ideas and innovations for their
"Salesforce.com is unique in the creative openness and transparency it has with its online
community - and the community has responded by spurring innovative ideas for all involved," said
Sheryl Kingstone, director and principle analyst, CRM, at The Yankee Group. "This concept of
innovation management that salesforce.com is now delivering to its customers is creating a powerful
new application category for maximizing the value of a company's community."
Just like all Salesforce applications, Salesforce Ideas is delivered as a service,
alleviating the pain and complexity of traditional software so that customers can focus on
innovation, not infrastructure. Salesforce Ideas will allow companies to:
Built on the Force.com Platform
Build Communities - Companies will be able to build online
communities to share and vote on ideas spanning from product development, pricing, market research,
branding, training courses, internal employee ideas, and beyond.
Post Ideas - Every community member small or large will be
able to post ideas, including rich graphical content, and start an open and direct public dialogue
with other members of the community and the business directly.
Vote on Ideas- As with the consumer Web, Salesforce Ideas
enables an environment where the best ideas bubble to the top as community members vote and promote
what's most valuable. Companies will have instant focus groups on whatever topic they choose
and be able to test their ideas in real-time with targeted audiences.
Salesforce Ideas is built on the Force.com Platform-as-a-Service, a new way to create and
deploy business applications that makes companies and developers successful by letting them focus
on what their applications do, rather than the software and infrastructure to run them. By
replacing the complexity of software platforms with a complete, scalable service, the multi-tenant
Force.com platform provides developers the fastest path to turn ideas into success.
Salesforce Ideas is currently scheduled to be available to customers during the fourth
quarter of salesforce.com's current fiscal year. It will initially be available in limited release,
and is scheduled to be fully delivered in 2008. Customers who purchase salesforce.com applications
should make their purchase decisions based upon features that are currently available.
Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business
application with Platform-as-a-Service. Developers, customers and partners can use Force.com to
easily create a new generation of on-demand applications and deploy them worldwide as a
service. Force.com allows applications to be easily shared, exchanged and installed with a
few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that
Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing thousands
of applications via the AppExchange. Customers of all sizes can quickly and easily extend
Salesforce with additional on-demand business applications available on the AppExchange, found at
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).