Momentum Builds for Force.com as New Customer Standard for Application Development and Deployment
SAN FRANCISCO - Salesforce.com Dreamforce Conference - September
Electronic Arts, Japan Post and The Schumacher Group among customers using Force.com as trusted
platform for building and delivering on-demand applications
Force.com delivers the application development power of .NET or J2EE - without software
Force.com platform surpasses 44,000 custom applications and 187,000 custom objects
demonstrating the widespread adoption of platform-as-a-service
- Salesforce.com [NYSE: CRM], the market and technology leader in on-demand
business services, today announced the incredible momentum of the Force.com on-demand platform as
customers of all sizes adopt platform-as-a-service to build and deploy business applications.
Force.com gives customers the ability to build and run applications that extend the power of
on-demand to users beyond CRM in departments such as human resources, IT, legal, finance, R&D,
and more throughout the enterprise. ASCAP, Borland, Bronx Lab School, Electronic Arts,
HumanConcepts, Japan Post, Jobscience, The Schumacher Group and Vicon are among the customers of
all sizes that are already using the Force.com on-demand platform for application development -
with no software and hardware infrastructure requirements.
"Our vision has been to enable customers to manage and share all of their business
information on-demand," said Marc Benioff, salesforce.com chairman and CEO. "Force.com is enabling
our customers to build and deliver any application on demand, and we are thrilled to see the
innovations that our customers are creating with our Platform-as-a-Service."
"Force.com has empowered Electronic Arts to build an entirely new set of applications for
global talent acquisition," said Jeff Hunter, Sr. Director of Global Talent Strategies, Electronic
Arts. "The simplicity and flexibility of Force.com allowed us to create and deliver a total of 10
applications spanning university recruiting to social network sourcing - all without the
traditional expense and hassles of custom app development. I can't imagine that another platform
could have delivered this same confluence of benefits to help us realize our goal."
"The Force.com platform provides us with the fastest path from idea to application, without
infrastructure and development delays," said John Johnson, AVP Licensing, ASCAP. "No longer do we
worry about upgrades, new releases, and compatibility. We have the freedom to innovate and solve
business problems on-demand."
"The Force.com platform gives us all the application development power of .NET or J2EE but
with no software infrastructure to worry about," said Ted Elliot, CEO, Jobscience. "We've been able
to build and deliver talent management apps with less development time thanks to Force.com."
"The Force.com platform empowers small organizations that lack IT resources to nimbly
implement world class business applications," said Jason Hunter, Manager of Support and Services,
Vicon. "The Force.com platform has brought many of our business processes out of the dark ages and
into the enlightened reality of on demand. It's a true renaissance in business software."
The Force.com Platform: Create and Run Any Application
Force.com Platform-as-a-Service provides the building blocks necessary to build any kind of
business app, simple or sophisticated - and automatically deploy them as a service to small teams
or entire enterprises. The Force.com platform gives customers the power to run multiple
applications within the same Salesforce instance, allowing all of a company's Salesforce
applications to share a common security model, data model, and user interface. The multi-tenant
Force.com platform encompasses a complete feature set for the creation of business applications
such as an on-demand operating system, the ability to create any database on demand, a workflow
engine for managing collaboration between users, the Apex code programming language for building
complex logic, the Force.com Web Services API for programmatic access, mash-ups, and integration
with other applications and data, and now Visualforce for a framework to build any user interface.
Force.com features include:
Force.com Platform and the AppExchange
Force.com Database: Provides the ability to create any
Database-as-a-Service, including the description of a sharing model for fine-grain data security
control and built-in data history tracking for regulatory compliance.
Force.com Builder: Meta-data-driven application development
model that allows applications to be defined as declarative "blue prints," with no code
Apex Code: Apex code extends the Force.com platform by
introducing the ability to write code that runs on salesforce.com servers. This language makes
possible the development of a new class of applications and features deployed entirely on
Force.com Analytics: Force.com includes the same powerful
analytic functionality found in Salesforce CRM applications. This allows users to incorporate
popular dashboards and analytics from Salesforce directly into their applications, including highly
interactive visualizations of customer data and the ability to link dashboards together.
Force.com Web Services API: The Force.com Web services API
is one of the world's most widely used enterprise Web services, handling more than fifty percent of
salesforce.com's 5.4 billion service transactions in salesforce.com's last quarter. The Force.com
API makes it possible to access and manage complex data relationships - such as a set of
information about an account, all the products they have bought, and all of their contacts - in a
Performance and scalability: Any application built and run
on the Force.com platform benefits from the scalability, reliability and availability of
salesforce.com's industry-leading service.
Force.com reinvents the traditional development, deployment and distribution of any business
application with Platform-as-a-Service. Developers, customers and partners can use Force.com to
easily create a new generation of on-demand applications and deploy them worldwide as a
service. Force.com allows applications to be easily shared, exchanged and installed with a
few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that
Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing thousands
of applications via the AppExchange. Customers of all sizes can quickly and easily extend
Salesforce with additional on-demand business applications available on the AppExchange, found at
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).