to Surpass One Million Subscription Milestone

On-demand pioneer and leader will reach major milestone as industry shifts to Software-as-a-Service

Fueled by massive customer adoption and momentum for Platform-as-a-Service and Salesforce Software-as-a-Service Applications

More than 3,400 developers are already innovating with Visualforce User Interface-as-a-Service

SAN FRANCISCO - December 5, 2007 - [NYSE: CRM], the market and technology leader in on-demand business services, today announced it will reach its next major milestone this month, surpassing one million paying subscriptions on its award-winning service. will achieve this milestone due to the industry momentum and customer adoption of the Platform and Salesforce CRM application suite, which has expanded from four to six applications with the addition of Salesforce Content and Salesforce Ideas. Additionally, there has been rapid adoption of the developer preview of Visualforce as more than 3,400 developers already have created more than 5,800 custom interfaces with the new User-Interface-as-a-Service component of the platform.

"Our strategy of delivering both the Platform-as-a-Service and Salesforce core Software-as-a-Service applications has driven a remarkable shift in the industry over the last eight years," said Marc Benioff, chairman and CEO, "It took seven years to reach the first 500,000 paying subscribers and only another 16 months for the second 500,000. That's incredible global momentum and adoption for businesses of all sizes. For a million subscribers around the world, it's truly The End of Software." and Salesforce Applications Deliver Customer Success
With 38,100 customers and nearly 1 million subscriptions, is driving success on demand for customers worldwide. Just as customers have adopted Salesforce first for SFA, and then the full suite of CRM applications, they are now adopting the platform to extend the benefits of on-demand applications throughout their entire enterprises.

The Platform-as-a-Service offers the most comprehensive set of capabilities for building any application on demand. PaaS provides the building blocks necessary to create and deploy any business application and lets companies and developers focus on what their applications do, rather than the software and infrastructure to run them. By replacing the complexity of software platforms with a complete, scalable service, provides developers the fastest path to turn ideas into business impact. The multi-tenant platform encompasses a complete feature set for the creation of business applications, including the ability to create any database on demand, a workflow engine for managing collaboration between users, the Apex Code programming language for building complex logic, the Web Services API for programmatic access, mash-ups, and integration with other applications and data, and Visualforce for a framework to build any user interface.

Achieving Major Milestones in On Demand
In addition to reaching the one million subscription mark during the month of December, has achieved several major milestones that speak to the growth of its service and breadth of its offerings: Platform-as-a-Service Momentum
  • More than 62,000 developers in the Apex Developer Network using the platform
  • More than 750 AppExchange applications
  • Approximately 280,000 test drives on the AppExchange
  • Approximately 38,000 installations from the AppExchange
  • More than 3,400 developers have built more than 5,800 custom interfaces with Visualforce
  • Approximately 39 AppExchange companies have raised more than $400 million in venture funding
  • More than 8 billion transactions in Q3
  • First 130-million transaction day (November, 2007)
  • Released 24th edition of's service to all customers (November, 2007)
  • Average Q3 page-delivery times of less than one-third of a second (about the time it takes to blink)
Integrated Philanthropy
  • 2,800 nonprofits now using the company's on-demand service free of charge
  • More than 70,000 employee hours donated across the globe
  • More than $10 million in grants distributed

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).