Political Campaigns Standardize on Salesforce to Revolutionize Campaign Management
SAN FRANCISCO - February 4, 2008
From the fundraising powerhouses in the Ron Paul and Mitt Romney presidential campaigns to
congressional candidates and political advocacy organizations, salesforce.com's Campaignforce is
transforming politics with next generation Internet technology
- Salesforce.com [NYSE:
CRM], the market and technology leader in Software-as-a-Service and Platform-as-a-Service, today
announced that nearly 30 political campaigns and advocacy groups have standardized on
Campaignforce: Salesforce for Political Campaigns to revolutionize how they manage their
operations. From the Ron Paul and Mitt Romney presidential campaigns to Senator John Kerry,
Rep. Michael McCaul in Texas, and the Indiana Republican Party, Democratic and Republican political
campaigns and advocacy groups large and small, national and local are using Software-as-a-Service
from salesforce.com to bring the benefits of next generation Internet technology to their
These customers are part of the 38,100 companies of all sizes, industries and geographies
that comprised the salesforce.com customer base as of October 31, 2007. Revenue and
subscribers will be recognized as the service is delivered.
Already having achieved notoriety for using Internet technologies like YouTube and Facebook
for grassroots fundraising success and building voter and volunteer support, the Ron Paul
presidential campaign is also using Campaignforce from salesforce.com to manage its campaign.
"Our vision is to replicate the same success that businesses have achieved using Internet
technologies such as Facebook, YouTube and salesforce.com with how we run our campaign," said
Justine Lam, online campaign manager, Ron Paul for President. "Salesforce has played an integral
part in our Internet fundraising success and in harnessing the power of our volunteers around the
country during the primaries."
The Ron Paul for President campaign has integrated Campaignforce with its website providing
an overall view of critical campaign information related to fundraising and volunteer
support. For example, the campaign uses Campaignforce to analyze donation data coming into
its website, including milestone fundraising days where the campaign has raised as much as $6
million over a weekend and almost $20 million in the last three months, potentially outpacing
Republican rivals and putting the campaign's fundraising in league with Hillary Clinton's. The
campaign has also used Campaignforce for "volunteer bombs" to manage the assembly of volunteers in
advance of the primaries.
"Salesforce.com's Campaignforce is a powerful asset for campaign managers," said Wyatt Hull,
creative director at Terra Eclipse and consultant for the Ron Paul for President campaign. "The
on-demand nature of Campaignforce fits perfectly with the needs of today's campaigns - it provides
immediate access to campaign information, is accessible from anywhere with an Internet connection
for use in field operations, and can be implemented quickly without the need to buy and maintain IT
infrastructure. The Apex API allows our web development team to leverage Salesforce's
reporting tools to enhance the real time transparency of Ron Paul's fundraising success."
In addition to presidential candidates Ron Paul and Mitt Romney, Democratic and Republican
campaigns and advocacy groups of all types and sizes are using Campaignforce to maximize
fundraising, recruit and manage staff and volunteers, manage constituent relationships, optimize
operations and spread and track key messages to their constituents.
For example, Rep. Michael McCaul in Texas uses Campaignforce as its central system for
managing its organization. Using the Force.com platform, it has customized Campaignforce to capture
and track lead information from its website, communicate with its constituents, manage events and
mobilize volunteers, and for tracking polls.
"In addition to the inherent benefits of Software-as-a-Service and the ability to manage all
of our data in one place, the distinguishing factor in deciding to implement Campaignforce was the
Force.com platform and AppExchange directory," said Brent Burns, campaign manager for Michael
McCaul for Congress. "We were up and running in less than a week, and cut our database set up time
in half with the ease of use of the Force.com platform which was critical with our November
Campaignforce: Salesforce for Political Campaigns
From the race for president to small town mayoral races, political campaigns of all types and
sizes are standardizing on Campaignforce to revolutionize campaign management. Campaignforce is the
first on-demand constituent relationship management application that leverages next generation
Internet technologies to put polling data, contribution tallies and campaign efforts at the
fingertips of campaign managers. Campaignforce is built on the Force.com platform, the world's
first Platform-as-a-Service, and is supported by the largest ecosystem of partner solutions
available at www.appexchange.com, including industry specific solutions. For more information,
please visit www.campaignforce.com.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).