UPC Priority Telecom Selects Software-as-a-Service Leader Salesforce.com
AMSTERDAM - February 12, 2008
Accenture selected as business planning and implementation partner
Salesforce.com Platform-as-a-Service enables Accenture to build new custom applications
entirely on demand
- Salesforce.com [NYSE: CRM],
the market and technology leader in Software-as-a-Service and Platform-as-a-Service, today
announced that Priority Telecom, a division of UPC Broadband, the Netherlands, has chosen to deploy
multiple applications from Software-as-a-Service leader salesforce.com, with Accenture as its
business planning and implementation partner. Leveraging the entire suite of Salesforce
Software-as-a-Service CRM applications, Priority Telecom expects to gain a 360-degree view into its
customer interactions throughout its marketing, sales and customer service departments.
Priority Telecom is one of the 38,100 companies of all sizes, industries and geographies that
comprised the salesforce.com customer base as of October 31, 2007. Revenue and subscribers
will be recognized as the service is delivered.
"Priority Telecom views its Salesforce implementation as the cornerstone of its business
process transformation," said Hans Luyckx, vice president of operations for Priority Telecom.
"Replacing our current legacy systems with Salesforce is a major shift for our company. With the
help of Accenture, we expect to streamline many aspects of the business which will result in better
visibility into our overall business. And the best part of all is that salesforce.com will save us
"This project will enable Accenture to combine its global salesforce.com delivery
capabilities with its telecommunications, systems integration and data migration expertise to
deliver business transformation to Priority Telecom," said Peter van Tilburg, manager CRM service
line at Accenture.
Priority Telecom is currently deploying the entire Salesforce suite of on-demand CRM
applications as part of its business transformation strategy. By providing customer-facing
employees with a comprehensive, on-demand view of all customer information across its CRM
processes, Priority Telecom expects to streamline and improve its sales, support and operations.
Beyond CRM, implementation partner Accenture will leverage the Force.com Platform to create new
custom on-demand applications to replace internal applications for order management and number
"Priority Telecom is yet another example of an industry leader going on demand," said Lindsey
Armstrong, president, EMEA at salesforce.com. "Leveraging our partnership with Accenture and the
power of Force.com will allow us to not only provide Priority Telecom with CRM success, but also
the ability to expand its on-demand success to other areas of its business."
Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business
application with platform-as-a-service. Developers, customers and partners can use Force.com to
easily create a new generation of on-demand applications and deploy them worldwide as a
service. Force.com allows applications to be easily shared, exchanged and installed with a
few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that
Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing
applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce
with additional on-demand business applications available on the AppExchange, found at
About UPC Priority Telecom
Priority Telecom is a telecommunications company that offers comprehensive solutions to
businesses and governments in The Netherlands. Besides governmental organizations, we target the
healthcare, educational, financial services, utilities, security and retail markets. To serve these
organizations in the best possible way, Priority Telecom exploits its own, resilient fiber network
of over 9000 km length. Priority Telecom offers solutions based on its complete and innovative
portfolio of Telephony, Data and Internet services. Priority Telecom was acquired by UPC NL in July
2006 in order to strengthen UPC's market position in the B2B market segment. As a consequence
Priority Telecom as a whole is now a full subsidiary of UPC in the Netherlands.
Accenture is a global management consulting, technology services and outsourcing company.
Committed to delivering innovation, Accenture collaborates with its clients to help them become
high-performance businesses and governments. With deep industry and business process
expertise, broad global resources and a proven track record, Accenture can mobilize the right
people, skills and technologies to help clients improve their performance. With approximately
170,000 people in 49 countries, the company generated net revenues of US$19.70 billion for the
fiscal year ended Aug. 31, 2007. Its home page is www.accenture.com.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).