More than 130 Joint Salesforce.com and Genius.com Customers Increase Sales Results by Deploying SalesGenius via the AppExchange
SAN MATEO, Calif., and SAN FRANCISCO, April 21, 2008
EasyLink, EchoSign, Jobscience and Xactly among customers using SalesGenius for AppExchange to
turn e-mail marketing into an instant sales qualifying tool and close more deals, more quickly
Genius.com Incorporated, the leading on demand provider of real-time 1-to-1 marketing solutions for
sales and marketing professionals, and salesforce.com [NYSE: CRM], the market and technology leader
in Software-as-a-Service and Platform-as-a-Service, today announced that more than 130
customers, including EasyLink, EchoSign, Jobscience and Xactly have successfully deployed
SalesGenius via the AppExchange to immediately increase sales productivity.
Marketers use SalesGenius for AppExchange to deploy e-mail campaigns on behalf of their sales
teams, achieving un unprecedented level of one-to-one personalization. Not only are e-mails
sent "from" the appropriate Salesforce lead or contact owner to each individual recipient, but,
when recipients open e-mails and click through links, the appropriate sales rep is instantly
notified through the real-time Genius Tracker. Marketing and Sales Management reports
summarize overall results, and SalesGenius activity for each lead and contact is automatically
updated in Salesforce. Organizations of all sizes can leverage this powerful solution to see which
prospects are most interested and what they're interested in by watching instant replays of lead
and contact website visits, enabling sales reps to follow up immediately with the most interested
"SalesGenius delivers critical functionality that makes our Salesforce deployment even more
powerful," said Tom Furtney, Sales Director of JobScience. "The ability to instantly track our
prospects' behavior, its seamless integration with Salesforce, and its incredible ease of use make
SalesGenius an invaluable sales tool which has helped us generate revenue from day one."
"SalesGenius for AppExchange delivers prospect qualification process as a service, giving
sales reps real-time visibility into their prospects' interest and readiness to engage," said
Clarence So, chief marketing officer, salesforce.com. "Our customers can quickly and easily
deploy SalesGenius via the AppExchange to immediately save time and maximize their efforts."
"The AppExchange has allowed us to showcase Genius benefits to salesforce.com users who are
eager to extend their CRM capabilities with e-mail campaign tools for marketing and instant lead
qualification for their sales professionals," said Felicity Wohltman, vice president marketing of
Genius.com. "Our SalesGenius application seamlessly integrates with Salesforce to provide users
with insight as their leads and contacts open their e-mails and then browse to the corporate
Force.com Platform and the AppExchange
Force.com (http://www.force.com/) reinvents the traditional development, deployment and
distribution of any business application with platform-as-a-service. Developers, customers and
partners can use Force.com to easily create a new generation of on-demand applications and deploy
them worldwide as a service. Force.com allows applications to be easily shared, exchanged and
installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the
innovation that Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing
applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce
with additional on-demand business applications available on the AppExchange, found at
Genius.com, creator of SalesGenius, is the leading on demand provider of real-time, 1-to-1
marketing solutions for sales and marketing professionals, empowering them to connect with
prospects and close deals through their corporate Websites.
Genius® solutions give sales organizations unprecedented control over e-mail and website
marketing, delivering real-time e-mail campaign reports to managers and instant e-mail response and
website visit alerts to sales reps, all without requiring programming skills or IT involvement. The
result is faster sales cycles, satisfied customers and more closed deals. Genius.com Incorporated
is a privately held company, funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital and
Walden International, with headquarters in San Mateo, CA. For more information about Genius.com
Incorporated visit www.genius.com or e-mail firstname.lastname@example.org.
Genius.com®, Genius, Genius Platform, SalesGenius®, Genius Interactive, the Genius logo and
"Get Smart About Your Customer" are registered or pending registered trademarks of Genius.com
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).