's Award-winning Salesforce CRM Applications and Platform Now Available For iPhone

SAN FRANCISCO, CA - July 10, 2008 - [NYSE: CRM], the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS), today announced its industry-leading Salesforce CRM applications and platform are available as Salesforce Mobile applications for iPhone on Apple's App Store. Businesses of all sizes now have access to a new universe of mobile applications to run their enterprises.'s award winning CRM applications and any custom or third party application built natively on the Platform-as-a-Service can now be accessed using the Salesforce Mobile application on the iPhone.

" is committed to dramatically expanding the potential for mobile applications in the enterprise," said Chuck Dietrich, vice president, Salesforce Mobile, "The amazing iPhone interface, Salesforce CRM and the platform are a great combination that gives enterprises a new suite of mobile business applications delivered when and where their users need them."

Salesforce CRM and on the iPhone - Delivering Mobile Applications for the Enterprise
Just as cell phones revolutionized the way we communicate, mobile access to business applications will change the way companies work, liberating users from their desks. With its powerful features and intuitive user interface, the iPhone will accelerate the mobile business application revolution.

The Apple iPhone SDK has enabled to build a Salesforce Mobile client application for the iPhone. Salesforce Mobile for iPhone integrates with the iPhone's native functions such as email, phone and maps, to make mobile workers incredibly productive. Sales reps can now use their iPhones to:
  • Quickly navigate through key customer records such as accounts, contacts and opportunities
  • Initiate phone calls and emails from within Salesforce CRM
  • Query the Salesforce CRM application for desired customer information and have it sent to their iPhone
In addition, the intuitive user interface and powerful SDK has enabled to build a mobile application that will enable new native applications as well as the 72,000 existing custom-built applications to be quickly and easily deployed to the iPhone.

These applications range from expense management and recruiting applications in the human resources department to pharmaceutical applications that manage drug sample and doctor interactions, to insurance claims processing applications used in the field and much more. Developers building applications natively on can now deliver them on iPhone without writing any extra code. Similarly, businesses will be able to quickly mobilize and access their custom applications on the iPhone. 

Pricing and Availability
Existing Salesforce Unlimited Edition customers can now download Salesforce Mobile for free from Apple's App Store on iPhone and iPod touch at

Salesforce Enterprise Edition and Salesforce Professional Edition customers should contact their account representative or visit for details on how they can get access to Salesforce Mobile for the iPhone.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).