Announces Dreamforce 2008, the Software-as-a-Service Event of the Year

Special Guests Malcolm Gladwell, Dr. Larry Brilliant, Neil Young and Michael Dell will join CEO Marc Benioff to speak at 6th annual user and developer conference

More than 10,000 attendees will participate in more than 300 expert-led sessions on delivering customer and partner success with Software-as-a-Service, Platform-as-a-Service and cloud computing

SAN FRANCISCO - August 26, 2008 - (NYSE: CRM), the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS), today announced Dreamforce 2008, the SaaS event of the year. Special guests Malcolm Gladwell, author of The Tipping Point, executive director Dr. Larry Brilliant, legendary singer, songwriter, musician and Linc Volt team member Neil Young and Dell chairman and CEO Michael Dell will join chairman and CEO Marc Benioff to speak at the 6th annual user and developer conference. With more than 10,000 attendees, 300 expert-led sessions and more than 200 partner sponsors, Dreamforce 2008 marks the tipping point for the SaaS and PaaS industry. Dreamforce 2008 will be held November 2-5, 2008 at the Moscone Convention Center in San Francisco.

"Dreamforce is a phenomenal event. It is amazing to see where Salesforce CRM and Software-as-a-Service are going," said Michele McMahon, Director of Demand Management, Ariba. "If you want to be at the forefront of technology trends today, Dreamforce is the conference to attend."

The industry's largest Software-as-a-Service event, Dreamforce 2008 is focused on generating developer, partner and customer success with Salesforce CRM applications and the platform. Dreamforce 2008 will enable attendees to get the most from their current deployments and explore new offerings across Salesforce CRM applications and the platform including Visualforce, the AppExchange and more. Attendees will meet with product teams, hear from more than 300 expert users at leading customer and partner companies, get hands-on training, and learn best practices and strategies for generating SaaS and PaaS success.

3rd Annual Appy Awards
Join Marc Benioff and other industry leaders for the 3rd annual Appy awards on Tuesday November 4th, as recognizes the customers, partners, and developers who have delivered some of the most exciting and powerful applications on the AppExchange today. With more than 800 applications currently available on the AppExchange, the competition is sure to be stiff.

Partner Summit
Programmed to inspire and educate partners about achieving success in cloud computing with the platform and the AppExchange, the Dreamforce Partner Summit is free for all Dreamforce 2008 partner attendees. The Dreamforce Partner Summit will be happening on Wednesday, November 5th, and will feature specialized tracks for both business and technical audiences to educate partners on how to develop and grow a successful SaaS business. 

Conference Registration
Conference registration is now open at Early bird registration is $999 and ends on September 5th - a $200 savings over regular conference registration.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).