Cathedral Partners Teams with Appirio and salesforce.com to Create the First On-Demand Marketplace Matching Buyers and Sellers of Private Businesses
SAN MATEO, Calif. and PHILADELPHIA, Pa. - December 15, 2008
Cathedral Partners Moves Its IT Infrastructure to the Cloud,
Now Runs Public Website on New Force.com Sites Technology
- Salesforce.com [NYSE: CRM], the enterprise cloud computing company, and Appirio
(www.appirio.com), a leading partner of salesforce.com, today announced that Cathedral Partners has
launched a unique new on-demand customer marketplace that connects buyers, sellers and advisers of
privately-held companies, built entirely on the Force.com cloud computing platform. The portal
matches buyers and sellers of businesses on criteria they define, and provides critical information
that helps guide them through a more successful and shorter sales process. The new system was
designed and developed in less than four months by Appirio, and it works seamlessly with Cathedral
Partners' existing Salesforce CRM application. It also integrates with a new customer website
built for Cathedral Partners by Appirio that runs on the recently introduced Force.com Sites
Cathedral Partners is one of the 51,800 companies of all sizes, industries and geographies
that comprised the salesforce.com customer base as of October 31, 2008. Revenue and subscribers
will be recognized as the service is delivered.
"We have created a sophisticated, secure and scalable marketplace that enables us to serve
the thousands of private equity firms, hedge funds, investment banks and private companies we work
with today, along with a foundation that allows us to rapidly expand our business in the future,"
said Michael Wolverton, CEO of Cathedral Partners. "Working with cloud computing experts like
Appirio and salesforce.com, we were able to create and implement a superior system in a very short
amount of time and exceed our customers' expectations."
The new Cathedral Partners portal supports a subscription-based service in which the company
advises and acts as a matchmaker between buyers and sellers of businesses - a service that until
now has not existed for private companies. Prior to this, interested buyers such as private
equity funds, venture capital firms, hedge funds and acquisitive companies had to individually
identify businesses for sale, seek out company advisers, and manually research relevant background
to confirm a potential match. Private companies interested in selling were in a similar
predicament. Cathedral Partners' new global marketplace, which serves both buyers and sellers,
makes this process much more targeted, efficient and cost effective.
The portal works together with Cathedral Partners' Salesforce CRM system and the company's
Force.com Sites external website to provide a number of synergies. For example, removing data
from duplicate systems has led to better visibility and reporting, and the automated workflow has
eliminated time-consuming steps that previously could only be completed manually. Because
these systems run on salesforce.com's global trusted infrastructure, the company has been able to
keep IT expenses low and focus staff on increasing revenue and expanding offerings to better serve
"The ability to drive revenue and offer customers a better experience without raising prices
is critical for any company in today's economy," continued Wolverton. "By using cloud
computing services from salesforce.com and relying on the expertise of Appirio to build on the
Force.com platform, we're now able to focus on the core of our business and outsource the rest
without sacrificing our competitive edge."
Force.com Sites, a new capability of the Force.com platform, allows customers to run their
Web sites on salesforce.com's cloud computing infrastructure. Building their public Web site and
other applications on salesforce.com's Force.com cloud computing infrastructure gives Cathedral
Partners certain economies of scale without a huge up-front investment. Web sites and applications
built on Force.com benefit from the security, scalability, performance, and multiple language,
currency and device capabilities inherent in salesforce.com's platform. Because the underlying
platform is open and easily integrated with other leading cloud computing services like those from
Google, Facebook or Amazon, customers have an easier time expanding and evolving their own
offerings in the future.
"The beauty of cloud computing platforms like Force.com is their ability to powerfully and
cost effectively serve companies of all shapes and sizes - from smaller firms like Cathedral
Partners to large multi-nationals around the world," said Chris Barbin, CEO of Appirio. "The
level of innovation at Cathedral Partners and other customers like them is paving the way for a
whole new generation of cloud applications."
About Cathedral Partners
Cathedral Partners (www.cathedralpartners.com) was born from a need for private equity firms
to more easily source deals from investment banks and business brokers. Founded in 2006 by a team
of private equity and investment banking executives, Cathedral has worked with some of the world's
largest corporations and institutions, and through technology innovation has rapidly evolved from
an "offline" service provider into the only online global marketplace connecting buyers and sellers
of privately held businesses.
Appirio (www.appirio.com) provides products and services that help enterprises accelerate
their adoption of on-demand. Appirio has a proven track record of delivering business value to
customers by implementing mission-critical Software-as-a-Service (SaaS) solutions based on
platforms such as Salesforce and Google Apps, and developing innovative applications that connect
and extend today's leading on-demand platforms. Appirio was founded in 2006, is the fastest growing
partner of salesforce.com and Google, and is backed by Sequoia Capital.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).