Fuji Xerox increases productivity by 200 hours a week with Salesforce CRM

SYDNEY, September 21, 2009 --, the enterprise cloud computing company, today announced that Fuji Xerox has enjoyed massive productivity gains in only the first month of its Salesforce CRM deployment. Fuji Xerox went live with Salesforce CRM in July 2009 after the failure of several previous CRM projects including Microsoft Dynamics CRM.’s cloud offering enabled deployment in ten days, the ability to scale quickly and easily and allows the sales team to access the application from anywhere – increasing productivity by 200 hours per week across sales executives.

Fuji Xerox has a 100% channel go-to-market strategy and places a huge emphasis on supporting and managing its channel partners. It has rolled out licenses across the internal and field partner engagement representatives, as well as Salesforce CRM Mobile, to better track partner engagement and their customer success. In addition, it has been able to quickly customize the application to pull through partner sales data giving complete visibility into partner success and where additional support may be required.

Ken Kozak, SMB Channel Manager, Fuji Xerox said: “We desperately needed a CRM tool improve our partner engagement. We had limited contact details and engagement history in a mix of multiple spreadsheets, address books and people’s heads. Salesforce CRM has allowed us to consolidate all records in a single repository, get new staff up to speed quickly, and provide much better support to our partner network.”

Fuji Xerox has been able to:
- Use dashboards and analysis tools to identify top accounts. Several accounts were identified that had previously received very little support but were amongst the most important partners. Fuji Xerox was able to increase focus on these accounts to help them grow even further.
- Free up sales teams to focus on key accounts and partner engagement rather than sales administration. For instance, Salesforce CRM can mine and identify opportunities, meaning sales execs spend time selling, not doing pivot tables.
- Gain a much better view into the sales pipeline providing improved granularity and far more accurate forecasting.
- Mashup partner records with Google Maps, giving sales representatives quick and easy address details and directions.

Salesforce CRM Mobile is providing additional benefits, allowing sales teams to access and update information from their iPhone immediately after appointments. This integration and the access anywhere nature of’s cloud model was a major appeal for Fuji Xerox.

Kozak continued: “Salesforce CRM has become an invaluable tool for us. The only way to build a successful channel business is to get out and speak to the channel, but we needed the tools to be able to do this. Because Salesforce CRM is in the cloud we only need a web browser or a mobile device and we can keep records up to date in real-time as we go. It’s given us an enormous amount of the day back and vastly increased our productivity.”

About is the enterprise cloud computing company. The company's portfolio of Salesforce CRM applications, available at, has revolutionized the ways that companies collaborate and communicate with their customers across sales, marketing and service. The company's platform ( enables customers, partners and developers to quickly build powerful business applications to run every part of the enterprise in the cloud. Based on’s ( real-time, multi-tenant architecture, Salesforce CRM and offer the fastest path to customer success with cloud computing.

As of July 31, 2009, manages customer information for approximately 63,200 customers including Allianz Commercial, Dell, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol \"CRM\". For more information please visit

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About Fuji Xerox
Fuji Xerox Co., Ltd. is a 75-25 joint venture between FUJIFILM Holdings Corporation and Xerox Corporation (U.S.A.) that develops world-class office and publishing equipment/systems, digital colour/monochrome multifunction devices, as well as document management software, solutions and services in Japan and the Asia-Pacific region. It is also a world leader in printing and finishing solutions and offers a comprehensive range of colour and black and white printers, available through an extensive reseller channel and retail network. Fuji Xerox’s focus on research and development has led to many breakthroughs and a large number of patents, making it a global leader in technology, which adds greater value and boosts its customers’ productivity and efficiency.

Founded in 1962 with a headquarter in Tokyo, Japan, the Company employs approximately 40,000 people globally, and has more than 70 domestic and overseas affiliates and sales subsidiaries. Fuji Xerox’s consolidated revenues topped one trillion yen in fiscal 2003 for the first time.

For information on Fuji Xerox Printers, simply call 1300 793 769 or visit