Increases ANZ Customer Base by 35% in Fiscal Year 2010

o Record number of organizations choose Salesforce CRM over traditional software vendors

o ANZ development community grows to more than 5,400 members

Sydney, 30 March 2010 –, the enterprise cloud computing company, added more than 700 net new customers in Australia and New Zealand (ANZ) during its full fiscal year ended January 31, 2010, bringing its total customer base to 2,800 customers in the region, a 35% increase, year-over-year. The growth demonstrates significant interest from large and small organizations for cloud computing based enterprise applications in ANZ.

“Companies of all sizes in Australia and New Zealand have shown a real appetite for cloud based applications over the last year,” said Lindsey Armstrong, executive vice president, International Field Sales, “We continue to enjoy fantastic growth in the region as more and more Australian organisations put the spotlight on achieving better ROI, reducing risk and maximizing the value of their business applications.”

“Within Asia, Australian organisations are displaying the highest degree of interest in cloud based applications,” said John Brand, Vice President, Springboard Research. “The high broadband penetration in ANZ, a focus on reducing TCO, and demand for more scalability and flexibility in business applications, make for very fertile conditions for cloud computing in ANZ.”

Growth Across All Sectors:
• Salesforce CRM, which includes Sales Cloud and Service Cloud, is the world’s most popular CRM application. FY10 wins in ANZ include: Cheviot Bridge, Content Security, Department of Innovation, Industry and Regional Development Victoria, Integ, Perpetual, and Ricoh.
• The development platform allows organizations to build and run applications 5 times faster, at about ½ the cost of traditional software platforms. Hundreds of customers in ANZ like Fulton Hogan and World Wide Entertainment built custom applications on the platform in FY10.
• now has more than 5,400 members in its ANZ developer community, developing on

Record Number of Organizations Choose Salesforce CRM over Traditional Software Vendors:
• “Once we saw what can be done with, we immediately recognised the potential to rapidly shift to a more flexible, cloud-based system. We replaced our legacy CRM and job scheduling system with a customised Salesforce CRM application and have literally thrown out our old application server,” ENS International CEO Michael Foulds said.
• “We view as a complete business platform that happens to have a leading CRM application built in. CRM was just the start and we didn’t stop there. We’ve also rolled out our own custom-built applications on the platform and the list of requests from the business continues to roll in. There is a real sense of excitement around what we can achieve with,” Infomedia Business Systems Manager Nicolas Fogg said.
• “Fuji Xerox Printer Channel went live with Salesforce CRM in July 2009 and we have enjoyed massive productivity gains in only the first month of our Salesforce CRM deployment. Salesforce has improved our partner engagement and increased our staff productivity,” Fuji Xerox Printer Channel General Manager for Australia & New Zealand David Borg said.
• “Customer retention is a key focus for Superwoman and we want to make sure it’s as easy as possible for customers to enroll for our products and services. With Salesforce CRM, Superwoman increased its sales conversion rates by 50%,” Superwoman Marketing Manager Anna Windress said.
• “In previous CRM implementations, there was little buy-in from the top and consequently low user adoption rates. With Salesforce CRM, the whole company has got behind the implementation,” Enware Australia COO Adam Degnan said.

Additional resources:
• Fiscal Fourth Quarter and Full Year 2010 Results
• Cloud Platform for CRM: Sales Cloud and Service Cloud
• Video: What is Cloud Computing?
• Video: Cloud Computing for small businesses
• Follow on Twitter @salesforce or @salesforceAPAC

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