SAN FRANCISCO–April 16, 2015–Salesforce [NYSE: CRM], the Customer Success Platform and world's #1 CRM company, today announced that Salesforce has been positioned for its Salesforce Marketing Cloud by Gartner, Inc. in the “Leaders” quadrant for its Magic Quadrant for Multichannel Campaign Management 2015 report. With the Salesforce Marketing Cloud, marketers can build a single view of the customer and plan and optimize the customer journey. Leading global brands like Alex and Ani, DonorsChoose.org and Philips leverage the powerful combination of Salesforce CRM and Marketing Cloud’s digital marketing solutions to deliver personalized content to customers across every channel and on any device.
According to Gartner: The multichannel campaign management market comprises vendors that seek to orchestrate a company’s communication and offers to customer segments across a multichannel environment, such as websites, mobile, social, direct mail, call centers and e-mail.
Gartner’s Magic Quadrants are based on rigorous analysis, backed up by highly structured methodologies. According to Gartner, leaders in Multichannel Campaign Management, “do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”
“Successful marketers connect customer interactions across channels and devices, combining customer data and behaviors to create personal communications that are delivered on the customer’s terms,” said Scott McCorkle, CEO of Marketing Cloud, Salesforce. “Salesforce Marketing Cloud’s Magic Quadrant position reinforces our leadership in empowering marketers to deliver highly relevant, 1:1 communications.”
Global Brands Deliver 1:1 Customer Journeys at Scale with the Salesforce Marketing Cloud
The Marketing Cloud is the world’s #1 marketing application. With the Marketing Cloud, marketers can build a single view of the customer and plan and optimize the customer journey. Leading global brands like Alex and Ani, DonorsChoose.org and Philips leverage the powerful combination of Salesforce CRM and Marketing Cloud’s digital marketing solutions to deliver personalized content to customers across every channel and on any device.
Learn more about the Salesforce Marketing Cloud: https://www.salesforce.com/marketing-cloud/overview/
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Gartner, Magic Quadrant for Multichannel Campaign Management, Adam Sarner and Julie Hopkins, 13 April 2015.
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