Leading Australian property group deploys Salesforce Customer Success Platform to transform its customer relationship strategy
SYDNEY — 5 September, 2016—Salesforce, the Customer Success Platform and world's #1 CRM company, today announced that Mirvac -- a leading Australian property group -- has selected the Salesforce Customer Success Platform to achieve a single view of its customers.
Mirvac is at the beginning of a customer-focused business initiative to provide a higher level of service to its office, industrial, retail and residential customers.
The initiative is expected to provide Mirvac with a more streamlined process of interaction between the business and its customers, as well as enable customers to quickly and easily source information, track progress, receive communications and report issues.
Mirvac’s CEO and Managing Director Susan Lloyd Hurwitz said, “We have been working intensively with Salesforce over the past several months to create a new customer platform that will help us improve the experiences we provide to our customers, while streamlining processes for our employees and taking advantage of mobile technology.”
“The Salesforce Customer Success Platform aligns well with our business needs, and we look forward to launching our new customer-platform later this year,” she added.
Mark Innes, senior vice president, Salesforce APAC said: “Through the Salesforce Customer Success Platform, Mirvac’s sales, service and marketing capabilities will be tailored with a 360-degree, single-view of the customer. We are very excited to work with Mirvac as they embark on this important initiative.”
With more than 40 years of experience in the Australian development and construction industry, Mirvac create, own, and manage a diverse portfolio of assets across the office, retail, industrial and residential sectors.
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:www.salesforce.com.
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