Australian Radio Network (ARN) is one of the country’s leading media companies with major brands including The KIIS Network, Pure Gold Network, iHeartRadio, and The Edge. Through these brands, the company has more than five million listeners each week across five metropolitan markets.

ARN’s wide-reach makes it an attractive partner for advertisers and it offers them a range of promotional opportunities. These include commercials read live by on-air talent, sponsored segments, and digital adverts across ARN’s owned channels and social media.

Samantha Wessel, Business Systems Manager at ARN, shared that there's a lot of work behind the scenes to get these campaigns to market. Pre-sales activities alone involve 14 departments and collaboration has not always been easy.

“We’ve traditionally operated as an offline business which meant that a lot of our data was sitting in emails and spreadsheets and it was difficult to track what was happening with each customer or campaign,” said Wessel. “It wasn’t always clear what needed to be done next or who was responsible for completing each element."

A wider review of ARN’s data handling pointed to the need for a CRM and Salesforce stood out as the best fit for its needs. “Salesforce was flexible in coming back to us with a solution that could support our complex workflow. They understood our business better than anyone else,” said Wessel.