Generator is a fast growing player in the shared workspace market, providing purpose-built spaces where companies of all sizes can work, play, and grow to the optimum. Located across four locations in Auckland, these spaces offer flexible, customisable infrastructure which make it easy for people to collaborate, work quietly, or have the space to create.

Looking at Generator today and its prestigious locations like the waterfront Britomart Place, it’s almost hard to believe that just eight years ago the company had one small space in one building and was finding it hard to grow its customer base. With data locked in spreadsheets and a system that was essentially an address book, it was difficult to nurture leads in a way that was both personal and efficient. Generator also lacked visibility of its pipeline and information needed to be more strategic about growth.

“What we needed was a product that could help us streamline sales and win more customers, taking us from the 3,000 square metres we had back then to the 13,500 we have now. Salesforce helped us unlock that growth and really sync up with what our market needed,” said John Moffett, General Manager of Generator.