Legend Corporation boosts productivity with MuleSoft and Data 360.

Legend Corporation drives end-to-end automation with an integrated solution for order management.

Products Used

Data Cloud

MuleSoft

Service Cloud

Configure, Price, and Quote (CPQ)

Legend Corporation uses Data 360 and MuleSoft to automate complex order processing, achieving up to 60% touch-free handling. MuleSoft integration also underpins an award-winning ecommerce experience.

Founded in 1962, Legend Corporation is an Australian group of companies operating within the electrical, electronics, and industrial products sector. The group manufactures and distributes a wide range of products, including everything from cable ties to custom made products for the utilities sector.

The Challenge

Automate complex manual processes to support future growth.

Legend Corporation had successfully modernised its legacy technology environment, moving away from an 18-year-old proprietary system to an integrated solution for order management and CRM underpinned by Salesforce and MuleSoft. However, while the business had automated its Electronic Data Interchange (EDI) orders, it still faced a significant volume of manual work.

Approximately half of the company’s 700 daily orders arrived as PDFs attached to emails. These orders required the customer service team to manually open, read, and key data into Salesforce. This was a time-consuming, error-prone process with large and complex orders taking up to one hour to process manually.

The business wanted to use MuleSoft Intelligent Document Processing (IDP) to automate this, but faced a major hurdle: PDF orders often lacked clear account identifiers. This made it difficult for IDP to match orders to the correct customer account, creating a risk of errors.

Automating order management with Salesforce gives service reps time to learn about our products and have more valuable customer conversations.

Alison Murphy

Head of Digital and Marketing, Legend Corporation

How Salesforce Helps

Data 360 and MuleSoft IDP unlock intelligent automation.

Legend Corporation solved its order processing challenge by combining MuleSoft IDP with Data 360 and Prompt Builder.

MuleSoft IDP uses AI to extract order details from PDF attachments without the need to build rigid templates for each customer. The data is then mined using prompts and matched against customer data which has been centralised in Data 360.

The solution generates a confidence score for each match. If the confidence is high, the order flows straight through to the warehouse touch-free. If it falls below a set threshold, it is flagged as an exception for the service team to review, preventing errors before they happen.

This innovation has reduced the time required to process large, complex orders from up to an hour to minutes. For customers enabled for auto-processing, the touch-free rate now fluctuates between 45% and 60%.

The solution also builds on Legend Corporation’s existing use of MuleSoft and Salesforce. Deployed in 2022, this solution enabled up to 60% of of EDI orders to be processed touch-free and reduced customer service workload by approximately 1,000 hours per annum.

MuleSoft-powered automation has also led to a better customer experience. For example, customers no longer need to wait for the office to open and ring the customer service team to find out the status of open orders. They can now email the business at any time for automated updates. Incredibly, this solution was conceived and pushed live within a week through the re-use of existing APIs.

The minute we enabled EDI order processing through Salesforce, we went from handling every order manually to processing the majority touch-free.

Alison Murphy

Head of Digital and Marketing, Legend Corporation

MuleSoft accelerates digital transformation and enables single source of truth.

As part of its 2022 digital transformation, Legend used MuleSoft’s API-led connectivity, to deploy a completely integrated solution for order management, product information management (PIM), CRM, pricing, freight, and more.

The solution encompasses Sales and Service apps, CPQ, Akeneo PIM, SAP, Magento, and freight and pricing microservices hosted on AWS.

As a result of this integration, information like real-time customer-specific pricing, order status, and stock availability can be surfaced across multiple platforms by customers and employees. These include the business’s ecommerce sites.

MuleSoft has also accelerated project delivery through the rapid development and re-use of APIs. For instance, Legend Corporation completed delivery of products to Salesforce in a single day through 67% re-use of the APIs developed to integrate Akeneo PIM to SAP and Magento.

As a result, Legend Corporation moved off its legacy systems in two years as opposed to the three years initially estimated. The business also launched 12 new websites in under 12 months to enhance its ecommerce capabilities. It has further leveraged the APIs created to introduce new innovations as well, including the ability for customers to create their own accounts online.

A big driver in our decision to choose Salesforce was MuleSoft and the ability to bring all our customer data and interactions into one platform.

Alison Murphy

Head of Digital and Marketing, Legend Corporation

MuleSoft integration supports award-winning digital experience.

Legend Corporation’s websites launched in 2022 significantly boosted customer convenience. New customers can visit the sites and create their own accounts. They can also enter in their Australian Business Number and gain immediate approval to access trade pricing.

Integrated with Legend’s CRM and CPQ via MuleSoft, the sites recognise returning customers and serve up their specific pricing. They also enable real-time visibility of stock through integration with the company’s ERP.

Orders placed through the sites are processed automatically, meaning the warehouse can start fulfilling them right away.

Legend Corporation achieved its target for the adoption of ecommerce with $1 million dollars of revenue through the channel in the first 12 months of the sites going live.

More recently, Legend Corporation’s innovation in this area was recognised at the B2B eCommerce Association's 2025 Asia Pacific (APAC) awards where it was named the Mid-Market B2B eCommerce Business of the Year.

The Salesforce Difference

Salesforce provides Legend Corporation with an integrated platform that unifies and unlocks data to power automated workflows and streamlined customer experiences.

At the core of this transformation is MuleSoft, which serves as the backbone for the company’s data strategy. By connecting disparate systems—including SAP, Magento, and Akeneo PIM—MuleSoft ensures a single source of truth flows across the business, preventing data duplication and maintaining integrity. This API-led connectivity allowed the business to move off its legacy infrastructure one year earlier than planned and rapidly launch its award-winning ecommerce sites.

Building on this unified foundation, Legend Corporation is now using Data 360 and Prompt Builder to solve complex automation challenges. By ingesting customer data into Data 360, the business can use AI prompts to accurately identify the correct customer account for PDF orders—something that was previously impossible due to missing data identifiers.

How Legend Corporation did it

Legend Corporation has brought employees along its digital transformation journey by engaging super users and working with them to ensure teams have the tools and training to succeed.

It is now continuing to harness the power of the Salesforce platform, supported by its consulting partner Apisero. In addition to optimising current processes, the business is exploring the use of new features like Next Best Action, which will help it to harness the power of AI to anticipate customer needs and personalise interactions.

We now have best-in-class apps to support a growing business, and can focus on exciting things like applying AI to optimise our processes.

Alison Murphy

Head of Digital and Marketing, Legend Corporation

Up to 60 %

EDI and IDP-enabled orders processed touch-free

67 %

re-use of MuleSoft APIs

12 months

time to launch 12 new ecommerce sites

$ 1 million

revenue via ecommerce in first 12 months

30 %

month-on-month revenue growth via ecommerce

50 %

reduction in calls to the customer service team related to order status

How Salesforce Helps

Data 360 and MuleSoft IDP unlock intelligent automation.

Legend Corporation solved its order processing challenge by combining MuleSoft IDP with Data 360 and Prompt Builder.