RenewCo Solar powers efficiency and growth with Agentforce.

RenewCo Solar is a family-owned business founded with a mission to change the way solar energy is delivered in Australia. The company differentiates itself through a vertically integrated approach, taking ownership of the end-to-end customer experience—from installation to after-sales support.

Unlocking new capacity to manage explosive growth.

RenewCo Solar’s business model relies on a high-touch, premium support experience. In the early days, this support was delivered through dedicated WhatsApp groups for each customer. While this offered an intimate level of service, it became unmanageable as demand for solar grew and the company’s customer base grew into the thousands.

With ambitions to expand across Australia, RenewCo Solar knew it needed to transform and sought to unlock new capacity through AI and automation. Seeing the pace of AI innovation, the company also sought to be an early adopter within its industry and maximise the benefits it could provide.

Agentforce enables sustained growth and seamless service.

With Salesforce, RenewCo Solar has transformed its operations to sustain growth and deliver a differentiated customer experience. Agentforce and Data 360 are at the core of this transformation, unifying data and powering efficient and personalised service. 

Agentforce has been deployed with a custom-branded mobile app built with Experience Cloud and Mobile Publisher. Customers can use the app to track installation progress, view their installed assets, access solar articles and information, and chat with an AI agent for 24/7 support. 

The agent retrieves information from knowledge articles and CRM data, which has been centralised in Data 360. It then uses this information to answer frequently asked questions and questions specific to the customer’s installation. It can also escalate more complex issues to RenewCo Solar’s experts by raising a case in Agentforce Service. 

The combination of self-service and AI assistance has reduced customer inquiries by 40%, helping the company to sustain its rapid growth without sacrificing its premium support. 

RenewCo Solar is now extending the use of Agentforce to help employees work smarter and faster and anticipates an overall increase in service productivity of up to 73%. 

It is testing one agent that will work alongside employees to troubleshoot and resolve customer inquiries. The agent will specifically guide them on which operating procedure or process to follow for each inquiry, advising on any necessary escalations and whether a site visit may be required. 

Agentforce Sales helps RenewCo handle a 400% surge in new leads.

RenewCo Solar’s move to a single, deeply unified platform supports its vertically integrated model by providing every team employee with a complete, 360-degree view of the customer—from the initial sales consult to the final installation.

Agentforce Sales and new digital, standardised workflows also provide the scalability to respond to growing demand for solar. For example, when federal rebates triggered a 400% surge in leads, the company effectively managed the volume without adding back-office headcount.

Beyond creating capacity, Agentforce Sales has improved performance: structured processes have driven a 10% uplift in conversion rates from site inspections. Handoffs between teams are faster too, enhancing efficiency and service.

For instance, detailed data and photos of switchboards and roofs captured during a site inspection are immediately available to the installation team. This allows installers to arrive fully prepared, eliminating the need for repeat site visits and ensuring a smooth installation day.

Salesforce Voice—deployed with Aircall from the AppExchange— adds to this efficiency with AI-generated call summaries ensuring that every phone interaction is captured without manual effort, giving the next employee or team full context instantly.

“We have dramatically improved data capture, which makes it easier for people to do their jobs and helps us make better decisions. For example, we can identify where we need more resources or training and understand how we can be more effective,” Mark Summerville, Chief Operating Officer, RenewCo Solar.

With Salesforce, RenewCo Solar is on its way to becoming an agentic enterprise—a company where AI agents and humans work together in a collaborative ecosystem to achieve a level of productivity neither could achieve on their own.

By deploying Agentforce, the company has shifted its operating model from one reliant on human effort to scale to one in which intelligent agents reason, adapt, and act independently to handle high-volume, repetitive tasks.

This shift allows RenewCo Solar to streamline operations and elevate the role of its employees. With agents handling routine inquiries and data entry, staff are freed to focus on high-value, complex tasks such as managing intricate engineering challenges.

RenewCo Solar’s journey began when the company’s founder connected with Salesforce partner Arcturious—a meeting that sparked the vision for using Agentforce to scale and differentiate the business.

Arcturious worked closely with RenewCo Solar to translate its ambitious growth strategy into a future-proof technology roadmap. They then set to work unifying workflow and data onto Salesforce and using the platform to transform the company’s ways of working.

This involved developing a custom-branded mobile app for customers to self-serve, deploying Agentforce, and reshaping processes to maximise the benefits of digital labour.

“Working with Arcturious, we have not only enhanced the overall customer experience, but now have a platform that provides us with limitless potential to scale and effectively service a growing number of customers,” said Matthew Summerville.