AgriWebb’s ultimate aim is to transform the world’s livestock industry and provide a platform for transparency, profitability and sustainability across the supply chain. To deliver on this goal, it needed new insights and capabilities to scale the business and optimise engagement with farmers. AgriWebb had outgrown its first CRM and needed a more robust platform that would integrate with its software stack and other key apps to manage the entire customer journey.
The business had considered Salesforce in the past and, after seeing the new Lightning Experience, the platform rose to the top of its list. “With the updated Lightning Experience, Salesforce was much easier and simpler to use and it could provide us with insights that other products could not,” said Fargher. “The scalability of Salesforce was also an important factor given our plans to expand globally.”
AgriWebb is now using Sales Cloud and Pardot as well as a host of apps from the AppExchange to streamline sales and optimise interactions with time-poor farmers. These apps include Aircall which is used to manage calls directly in Salesforce and Mixpanel which provides insights on how farmers are interacting with AgriWebb.
“Managing everything with the one technology stack helps us work smarter and faster and make the best use of our time and resources. As we open up new offices around the world it provides a single view of the prospect or customer, regardless of where we are providing service from, ” said Will Bruce, Head of Sales and Operations at AgriWebb.