About Botero
The Northern New South Wales' town of Maclean is a popular destination with tourists and one of their favourite stops is Botero. The locally owned cafe first opened its doors in 2003 and soon began supplying coffee to businesses around the local area.
Overtime, Botero has expanded and now runs its own roastery and a growing wholesale business. The business now ships coffee across Australia and provides machinery to cafes up and down the east coast and across Tasmania.
While the growth has been exciting for the small business, it has come as a result of a huge commitment and a lot of hard work. Until recently, this included entire Sundays spent on admin.
"As we transitioned from a small business into a medium-sized business, keeping on top of our data became a full-time job. There was a spreadsheet for this and a spreadsheet for that and bits of paper with part numbers written down by field technicians," said Jayc Salter, Operations & Logistics at Botero.
The need to digitise data and grow more efficiently led Botero to Salesforce and, with the help of a Salesforce partner, it has now transformed its operations.