All of the effort and commitment which has gone into creating an amazing member experience has enabled CreativeCubes.Co to retain 97% of members, even as they navigate the implications of COVID-19.
“We have built a loyal community and our focus now is on preserving that and keeping people engaged and excited about coming into the office,” said Skovron.
To this end, CreativeCubes.Co has retained its entire team and re-directed some of their focus towards supporting members online. For example, leveraging Pardot and Slack, the team keeps in frequent contact with members and is sending out communication to help them make sense of all the information and resources available to business owners in real-time.
CreativeCubes.Co has also set up an automated journey on Pardot to invite members to share their story on the business’ social media channels. The creation of this journey has reduced the administrative effort involved in gathering social content, while also leading more members to take up the offer and have their businesses promoted to CreativeCubes.Co’s followers.
Consistent with its culture of creating happiness, CreativeCubes.Co is also sharing tips and recipes to support members’ health and wellbeing. The company’s yoga studio, RebelMonk, is even offering guided meditations online.
“Whether they’re online or in the office, we want to maximise the health and wellbeing of members and we’re relentless in our pursuit to deliver happiness,” said Skovron. “Having Salesforce and that shared knowledge about our members—right at our fingertips—makes that easier to do.”
In addition to supporting members, CreativeCubes.Co has spent part of this last year getting ready for the launch of its new workspace in Carlton. Slack was instrumental in helping the team to collaborate remotely and in real-time on all of the details that help differentiate CreativeCubes.Co’s workspaces and fuel its success. In addition, the team was able to respond quickly to communications room issues as alerts and warnings were broadcast to Slack as urgent.
“Whether we’re working on something like a new building or a way to improve the member experience, everyone is on the same page. That’s invaluable to us as a business and keeps things moving quickly,” said George Garth, Co-Founder and Head Of Operations at CreativeCubes.Co.
As for what comes next, CreativeCubes.Co has spent part of the pandemic nurturing relationships with its partners, including real estate companies, brokers, and tenant representatives. They are starting to have important discussions with landlords about the future of commercial property and how to fill some of the vacancies resulting from COVID-19. Skovron sees companies wanting to move away from traditional lease arrangements and choosing more flexible solutions for office space.
“What’s happening is actually speeding up the move towards co-working as there are companies out there wanting to reduce the size of their headquarters and have more of their employees working from home or satellite locations,” said Skovron. “We see an opportunity to partner with landlords and work with them on this transition while ultimately increasing the number of locations available to our members.”