The nonprofit started out as an Australian offshoot of World Education, a global nonprofit helping those who are financially and socially excluded. The two organisations still share similar aims, but in 2009 the Australian entity launched an online microfinance platform and rebranded itself as Good Return. It also embraced its future as a fintech in order to help more people, more efficiently.
One of Good Return’s first priorities was to build a new microlending site, making it easier to connect individuals who want to lend money to poor entrepreneurs seeking credit. These entrepreneurs are often women with limited opportunities to work, and microfinance supports their ambitions to start and run their own businesses.
Built and launched using the Lightning Platform, the new site has made it easier for supporters to fund loans and almost 80% are now choosing to donate or re-invest after loans are paid back. Good Return has also increased funds raised in Australia by 46% in 2018/19.
Good Return’s partners and employees also benefit from a streamlined experience. It takes just three steps to list a new microloan request compared to the seven it took previously. Additionally, staff at Good Return are no longer losing time on workarounds and moving between different systems. The Salesforce Nonprofit Success Pack gives them what they need to manage programs, donations, partners and supporters.