Luxury Escapes is Australia’s fastest growing travel business. In less than four years, it’s brought on 2 million members and reached $200 million in annual revenue.
With a forward-thinking business model, Luxury Escapes is able to provide the best offers from an incredible collection of hotels and resort partners. It’s effectively taking luxury to the masses, leading the way with Salesforce.
“More and more travellers are seeking out luxury hotels and destinations where they feel pampered,” said Blake Hutchison, GM of Luxury Escapes. “We specialise in exactly this type of experience, providing options for every budget.”
For Luxury Escapes, growth is intrinsically linked to customer insights. It needs to be smart about its customers and even smarter about how it engages them. In addition to connecting with customers via its app and email, Luxury Escapes uses social channels like Facebook Live to engage with hundreds of thousands of people online. It also holds traditional town halls across Australia.
It’s a unique marketing mix for an eCommerce business but an effective strategy for getting closer to the customer.
“We’re out there talking to our customers every single day—whether it’s face-to-face, online or over the phone. Using Salesforce, we can capture more information about their needs and then layer it with details like which offers they’ve reviewed. It helps us personalise content and campaigns and incentivise customers to book that first or second trip,” explained Hutchison.
Luxury Escapes is now serving up 15 - 20 offers each week via its website, mobile app and email. It’s also tailoring service and support to extend the VIP experience its customers expect.
“When your customers’ average cart size is close to $2,000 dollars, you need to be able to engage in a human way. Salesforce gives us the insights and capability to do that,” said Hutchison.