Luxury Escapes is now using Salesforce to manage and grow its business, and innovate faster than ever. Heroku is a key enabler of its success and supports a streamlined development process where teams work in squads to quickly build and deploy new customer experiences. Each squad is fully empowered to deliver their own apps and has all the resources needed to do so, including a front- and back-end developer, product manager and user experience (UX) designer.
Heroku helps the squads develop and enhance apps incredibly fast, using clicks rather than code. It has also eliminated the need for DevOps so that squads can focus their time on improving the experience of customers, hotel and travel partners, and internal stakeholders like marketing.
Using Heroku and this squad-based approach, Luxury Escapes has developed a game-changing mobile experience. It is much more immersive than the company’s previous mobile site and serves up all the content and visuals customers need to choose their next escape. The booking process has also been made friction-free so customers can complete this right on the spot.
The new mobile experience has resulted in a 22% increase in mobile purchases and a 32% increase in the average order value of these purchases. It has also contributed to a 2.9% increase in conversion rates.