PUMA India deployed Salesforce Commerce Cloud in August 2019 to enhance the mobile shopping experience for their consumers. With best practices in mobile UX design, merchandising, and technical architecture being built into the solution, they could offer their customers an experience that was seamless and efficient.
“On the new platform, it is fast and easy for customers to use filters, get results in line with what they are looking for, add them to the cart, and pay with the right payment options,” says Fernandez.
Once the site was re-architected to deliver a smooth customer experience, PUMA stepped up their game to build efficiency into every stage of the process.
“We've seen tremendous improvement in the speed at which we've been able to add new enhancements,” details Fernandez.
“We can quickly and easily redesign product pages and make landing pages more responsive.”
PUMA.com now features more responsive landing pages, and more accurate filters. Promotions to incentivise consumers are running smoothly and visitors are shown the right products based on their needs.
Many solutions in the market today allow brands to offer such consumer experiences. So, what makes Commerce Cloud different?
“The primary reason that Commerce Cloud is making us successful is that the platform is robust and can scale,” exclaims Fernandez. “Today, when there is a spike in traffic to the site, we don’t even realise it. It’s that seamless.”