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Sphere Drones scales family business to new heights
Sphere Drones is the newest arm of a third-generation family business that has continually reinvented itself to provide customers with the latest high-tech innovations. The business started out with a focus on two-way radios before expanding into more tailored communication systems for industries like aviation and security. Sphere Drones was launched in 2012 and has come to be regarded as one of Australia’s leading authorities on drone applications and operations.
Paris Cockinos, Managing Director of Sphere Drones, said each generation had nurtured and added something new to the business his grandfather first started. “Our focus now is to stay at the forefront of our industry. Salesforce connects the dots between the different parts of our business and provides a backbone for growth.”
Unified platform paves way for growth
As the entire Sphere Group expanded and its customer-base opened up to areas like mining and emergency services, Cockinos wanted to evolve the customer experience and make it consistent across brands.
“In the past, each of our businesses had different processes and there was no standard experience for customers wanting to engage with us as a whole. We often didn’t even know if a customer was interacting with more than one business,” said Cockinos. “We wanted to turn this around and improve collaboration across our different businesses and different departments.”
The business made the decision to connect its entire business on Salesforce, providing it with a 360 degree view of customers and helping it to better manage the customer lifecycle.
“As a small business we were cautious about overextending ourselves, but it was easy to see huge value in having a single platform to manage sales, service and marketing,” said Cockinos. “This was proven just six months later when we had our best quarter ever with 25% growth.”
Streamlining the customer experience
Salesforce is now the backbone of Sphere Drone’s operations, helping it to work smarter and faster while providing a consistent customer experience across all touchpoints. Sales Cloud provides a single view of each customer and is used to manage the customer lifecycle. Integrated with Pardot, it helps the business segment its audiences and be much more effective in educating and engaging customers.
“Pardot has been especially helpful in tracking and optimising campaigns on our owned channels. The next step will be for us to connect this with our paid channels like Google AdWords so that we can improve lead attribution and further optimise our activities,” said Hannah Anastasiou, Product Marketing Specialist at Sphere Drones.
Service Cloud contributes to a more consistent, streamlined customer experience by providing agents with visibility into all previous customer interactions and automating workflow. For instance, customers can simply fill in an online form or call to raise a repair or maintenance request, and cases are automatically routed to the right agent. Additionally, if a customer calls wanting to learn more about a new drone, the agent can look up the details in Knowledge Base and answer the customer’s questions immediately.
The business has further streamlined its operations by taking advantage of apps from the AppExchange. This includes Conga Composer which has made it easier and faster to deliver consistent proposals.
“Connecting our business on Salesforce has delivered game changing efficiency. We can collaborate more easily and focus on innovation rather than manual process,” said Cockinos.
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