On top of all this, White Fox Boutique uses Slack to collaborate and accelerate workflow. The secure, channel-based messaging platform has almost completely replaced email for all internal communication and has reduced the time to gain feedback and sign-off of projects and campaigns by more than 50%. This means changes can be executed in a matter of minutes rather than hours.
Leveraging Trailhead and Premier Support, White Fox Boutique continues to innovate with Salesforce and build on these results. For instance, it uses A/B testing extensively to optimise communication and will soon trigger emails and journeys in real-time, making a massive difference to time-sensitive communications like abandoned cart journeys
And while Service Cloud and Marketing Cloud have consolidated and streamlined reporting, the brand plans to use Marketing Cloud Intelligence to gain a deeper understanding of how different channels and influencers drive engagement and sales. For example, with Marketing Cloud Intelligence providing an omni-channel view of the customer, White Fox Boutique will be able to report on metrics across all digital channels, including those managed via Salesforce as well as paid media, organic, and website visits. The insights gained will help the business make data-driven decisions to drive further increases in revenue and return on investment.
In addition to expanding on its digital innovation, White Fox Boutique has a series of events and influencer partnerships planned to increase brand awareness overseas.
“Everything we’re doing over the next six to twelve months is going to set us up for the next three to five years of growth,” said Lacy.