Four days of inspiration, giving back, and having the time of your life with fellow Trailblazers — that only begins to describe the most innovative software conference in the world. With 2,700+ sessions to help every role in every industry succeed, opportunities to get hands-on with the latest product innovations, and thousands of Trailblazers to learn from, Dreamforce is not to be missed.  Join us for the APAC Executive Experience at Dreamforce for a week of networking and interactive discussion, where you'll have exclusive access to invitation-only content, industry luminaries and exclusive networking sessions.


We are delighted to offer you a curated program of exclusive APAC content sessions as well as ongoing peer to peer networking and hospitality throughout the week.

Sunday 23 September


Arrival, optional networking and welcome reception

We look forward to welcoming you in San Francisco and encourage those arriving on Sunday to join us for a hospitality experience where you'll be introduced to fellow APAC executive peers and experience from the best of what San Francisco has to offer. We'll follow this in the evening by formally kicking off the week with a private networking reception.

Monday 24 September


APAC Executive Immersion Day

Join us for an invitation-only day of executive inspiration where you'll hear from industry luminaries, be inspired by leading thinkers and engage in peer to peer conversation.

World Economic Forum Centre for the Fourth Industrial Revolution

Our day will start with a private breakfast at the World Economic Forum's Centre for the Fourth Industrial Revolution in San Francisco's beautiful and historic Presidio. We'll gain insights into the World Economic Forum's leading edge work exploring the opportunity and impact of the Fourth Industrial Revolution.

University of California, Berkeley

From the World Economic Forum we'll head to one of the world's leading centres of higher education - the University of California, Berkeley, for an inspirational afternoon of thought provoking content and conversation.

We'll participate in an interactive Futures LAB with one of the world's leading futurists, Peter Schwartz, on the “Future of Customer Experience”. Following this engaging experience, a panel of local luminaries will share their perspectives on why Berkeley is renowned as a leading centre of innovation, and futures thinking attracting talent and visionaries from around the world.


Tuesday 25 September - Thursday 27 September


Networking breakfasts with industry luminaries and your personalised Dreamforce agenda

We're thrilled to invite you to join private executive networking breakfasts every morning after which you'll be able to enjoy a personalised day at Dreamforce, which you can curate and design to best meet your personal needs and interests.

Friday 28 September


Networking breakfast and your personalised Dreamforce agenda - followed by optional afternoon hospitality experience

Round out your week with an inspirational morning at Dreamforce. For those still in San Francisco on Friday afternoon, we invite you to celebrate your week with a fun hospitality experience with a group of your peers from across Asia Pacific.



About the World Economic Forum

About the Centre for the Fourth Industrial Revolution

Join us at the World Economic Forum's newly opened Centre for the Fourth Industrial Revolution in the Presidio of San Francisco. The Centre is a hub for global multi-stakeholder cooperation, committed to developing policy frameworks and partnerships, to accelerate the benefits of science and emerging technologies in the global public interest.

The Centre will address challenges including jobs of the future; artificial intelligence and ethics; industrial Internet of Things (IoT); cross-border data flows; civil drone; autonomous vehicles; and the environmental commons. Leading technology companies, startups, policy-makers, international organisations, academia, and civil society convene at the Centre to address these topics - with the mission to ensure the Fourth Industrial Revolution is a force for good.

About our Speakers

Murat Sonmez

Head, Centre for the Fourth Industrial Revolution, Member of the Managing Board, World Economic Forum LLC

BSc in Industrial Engineering, Bosphorus University, Istanbul, Turkey; MSc in Industrial Engineering and Operations Research, Virginia Tech. 1989-1993 various roles from software engineering to product marketing management with Consilium, Inc. provider of semiconductor factory automation software, Mountain View, California; 1994-1997 product management with Teknekron Software Systems, provider of real-time financial trading systems, Palo Alto, California; 1997-2014 member of the founding team TIBCO Software, a real-time predictive data analytics software company in Palo Alto, California: various positions including Head of Global Field Operations, General Manager, EMEA operations and Chief Marketing Officer. Since 2014 Member of the Managing Board of the World Economic Forum and currently the Head of the Forum's Centre for the Fourth Industrial Revolution at the Presidio in San Francisco, California.

About the Futures LAB exploring the “Future of Customer Experience”

Emerging technologies such as AI, IoT, blockchain, voice, and bots are enabling businesses to connect with customers in amazing new ways, and this is just the beginning. Customers are demanding a friction-free, personalised experience, accessible through a variety of channels and built on trust. At the same time, a growing number of data giants, regulatory pressures, and the bifurcation of the internet are challenging existing business models and making the path to thriving in the future ever less clear. How do business leaders respond today to prepare for the Future of Customer Experience?

Join Peter Schwartz, Salesforce Chief Future Officer, as he leads an interactive Futures LAB on the Future of Customer Experience exploring which technologies matter most to your future, how new interfaces may impact consumption, and how to balance personalised customer experiences with trust.

The Futures LAB, led by Peter Schwartz, is a collaboration between strategic thinkers at Salesforce and its customers around provocative ideas on the future. 

About our Speakers

Peter Schwartz

Chief Futures Officer, Salesforce

Peter Schwartz, Salesforce Chief Future Officer, is an internationally renowned futurist and business strategist, specializing in scenario planning and working with corporations, governments, and institutions to create alternative perspectives of the future and develop robust strategies for a changing and uncertain world. As Chief Future Officer, he manages the organization’s ongoing strategic conversation. Peter also leads the Salesforce Futures LAB – a collaboration between Salesforce and its customers around provocative ideas about the future. 

Prior to joining Salesforce, Peter was co-founder and chairman of Global Business Network. He is the author of several works. His first book, The Art of the Long View, is considered a seminal publication on scenario planning. Peter has also served as a script consultant on the films "The Minority Report," "Deep Impact," "Sneakers," and "War Games." He received a B.S. in aeronautical engineering and astronautics from Rensselaer Polytechnic Institute in New York.

Photo by Scott R Kline

Dr. Vivienne Ming

Dr. Vivienne Ming was named one of 10 Women to Watch in Tech by Inc. Magazine, she is a theoretical neuroscientist, entrepreneur, and author. She co-founded Socos Labs, her fifth company, an independent think tank exploring the future of human potential. Dr. Ming launched Socos Labs to combine her varied work with that of other creative experts and expand their impact on global policy issues, both inside companies and throughout our communities. Previously, Vivienne was a visiting scholar at UC Berkeley's Redwood Center for Theoretical Neuroscience, pursuing her research in cognitive neuroprosthetics. In her free time, Vivienne has invented AI systems to help treat her diabetic son, predict manic episodes in bipolar sufferers weeks in advance, and reunited orphan refugees with extended family members. She sits on boards of numerous companies and nonprofits including StartOut, The Palm Center, Cornerstone Capital, Platypus Institute, Shiftgig, Zoic Capital, and SmartStones. Dr. Ming also speaks frequently on her AI-driven research into inclusion and gender in business. For relaxation, she is a wife and mother of two

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