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Four days that will change the way you think about business — that only begins to describe the most innovative software conference in the world. With 2,700+ sessions to help every role in every industry succeed, opportunities to get hands-on with the latest product innovations, and thousands of Trailblazers to learn from, Dreamforce is not to be missed.

Join us for the APAC Executive Experience at Dreamforce for a week of interactive discussion, access to invitation-only content, industry luminaries and exclusive networking sessions with executive peers across Asia Pacific.


In addition to the inspirational program of Dreamforce content we are delighted to offer you a curated program of exclusive Asia Pacific executive content, discussion, peer-to-peer networking and hospitality throughout the week.

17 November

San Francisco Museum of Modern Art
6:30 p.m. - 8:30 p.m.

Arrival and welcome drinks reception at the San Francisco Museum of Modern Art

Please join us for a relaxed evening and an opportunity to connect with executive peers from across Asia Pacific at an invitation-only reception to kick off our week. Joining us for this special evening is Peter Schwartz, SVP of Strategic Planning and Chief Future Officer at Salesforce.

We are thrilled to have private access to the "The Chronicles of San Francisco" Mural by internationally recognised artist JR, an exhibition which celebrates the voices of the extraordinary, unique, and diverse city of San Francisco. This exhibition celebrates the voices of the extraordinary, unique, and diverse city of San Francisco, Over the course of two months in early 2018, the artist set up a mobile studio in twenty-two locations around San Francisco, where he filmed and interviewed nearly twelve hundred people from across the city’s multifaceted communities. In the completed work, a digital mural scrolls across a seamless bank of screens, bringing together the faces and untold stories of the people we encounter every day. Presented in SFMOMA’s soaring Roberts Family Gallery.

18 November

7:45 a.m. - Meet at W SF
8:00 a.m. - Transport to World Economic Forum
4:00 p.m. - Departure from U.C. Berkeley to W SF

APAC Executive Immersion Day

Join us for an exclusive, invitation-only day of executive inspiration where you'll hear from notable industry luminaries, be inspired by leading thinkers and engage in peer-to-peer conversation.

World Economic Forum Centre for Fourth Industrial Revolution

Our day will start with a private breakfast and interactive conversation at the World Economic Forum's Centre for the Fourth Industrial Revolution situated in San Francisco's beautiful and historic Presidio. We are thrilled we will be joined by the following executives from the World Economic Forum who will share insights into the work the World Economic Forum is leading - Zvika Krieger, Head of Technology Policy and Partnerships, Member of the Executive Committee & Pablo Quintanilla, Project Fellow, Centre for the Fourth Industrial Revolution.

University of California, Berkeley

From the World Economic Forum we'll head to University of California, Berkeley. We’re delighted to host an interactive conversation, in which all guests will be invited to participate. We will be joined by special guest Alice Waters, founder and owner of Chez Panisse Restaurant in Berkeley, California and a champion of local sustainable agriculture for over four decades. We will also be joined by Simon Mulcahy, EVP and Chief Innovation Officer at Salesforce and Peter Schwartz.

Tuesday 19 November - Friday 22 November

W San Francisco
7:45 a.m. - 8:45 a.m.

Networking breakfasts and your personalised Dreamforce agenda

We're thrilled to invite you to join daily private executive networking breakfasts every morning - after which you'll be able to enjoy a personalised day at Dreamforce, curating your agenda to best meet your personal needs and interests. Breakfast will be held Tuesday, Wednesday, Thursday and Friday for at the W Hotel, between 7:45 am and 8:45 am.

20 November

Petit Marlowe
5:00 p.m. - 7:00 p.m.

Executive Drinks & Dreamfest featuring Fleetwood Mac

We'll be hosting executive networking over drinks and light bites at Petit Marlowe before we head off to Dreamfest to see Fleetwood Mac perform, benefitting UCSF Children's Hospitals.

22 November

Americano at Hotel Vitale
2:00 p.m. - 4:00 p.m.

Relaxed Executive Networking Drinks

Round out your week with an inspirational morning at Dreamforce. Those still in San Francisco on Friday afternoon are invited to celebrate the week with a fun and relaxing afternoon over food and drinks with executive peers from across Asia Pacific.



About the World Economic Forum

About the Centre for the Fourth Industrial Revolution
Join us at the World Economic Forum's Centre for the Fourth Industrial Revolution in the Presidio of San Francisco. The Centre is a hub for global multi-stakeholder cooperation, committed to developing policy frameworks and partnerships, to accelerate the benefits of science and emerging technologies in the global public interest.

The Centre is addressing Fourth Industrial Revolution technology challenges related to Artificial Intelligence, IoT, Smart Cities, Blockchain, Data Policy, Autonomous & Urban Mobility, and Drones. Leading technology companies, startups, policy-makers, international organisations, academia, and civil society convene at the Centre to address these topics — with the mission to ensure the Fourth Industrial Revolution is a force for good.

Salesforce partnership with the World Economic Forum
Salesforce is a proud partner of the World Economic Forum. Our vision for this partnership is to inspire a multi-stakeholder community by positioning Salesforce and our executives as beacons of light, leadership, and trust. Create impact for shareholders and stakeholders, help shape Salesforce's narrative on corporate and social responsibility, gain significant mindshare, drive results, and improve the state of the world.

About the University of California, Berkeley
The University of California was founded in 1868, born out of a vision in the State Constitution of a university that would "contribute even more than California's gold to the glory and happiness of advancing generations.“

From a group of academic pioneers in 1868 to the Free Speech Movement in 1964, Berkeley is a place where the brightest minds from across the globe come together to explore, ask questions and improve the world.

About our speakers


Zvika Krieger

Head of Technology Policy and Partnerships; Member of the Executive Committee, World Economic Forum

Head of Technology Policy and Partnerships, World Economic Forum and serves on the leadership team of the Forum’s Centre for the Fourth Industrial Revolution in San Francisco. Formerly: U.S. Department of State's first-ever Representative to Silicon Valley and Senior Adviser for Technology and Innovation, working with the tech sector on tackling global challenges and leading State Department policy and strategy formulation on emerging technology; created and led the State Department's innovation lab in Washington DC; a senior adviser to then-Deputy Secretary of Defence Ashton Carter, Department of Defence; Senior Strategist, Office of the Secretary of Defence, where portfolios included climate change, Middle East strategy, innovation, and emerging technology; led the relaunch of the Center for Middle East Peace as Senior Vice-President; almost a decade as a journalist, including as Foreign Policy Correspondent, the Atlantic, Editor and Writer, the New Republic, and Middle East Correspondent, Newsweek, based in Egypt and Lebanon and covering most of the Arab world. Degree in Political Science, Yale University; degree in Arabic Language, American University in Cairo. Has taught courses on technology, design, policy and global challenges at Stanford, University of California, Berkeley, and the Rhode Island School of Design.

Alice Waters

Executive Chef, Founder and Owner, Chez Panisse Restaurant

Alice Waters is a chef, author, food activist, and the founder and owner of Chez Panisse Restaurant in Berkeley, California. She has been a champion of local sustainable agriculture for over four decades. In 1995 she founded the Edible Schoolyard Project, which advocates for a free school lunch for all children and a sustainable food curriculum in every public school.

She has been Vice President of Slow Food International since 2002. She conceived and helped create the Yale Sustainable Food Project in 2003, and the Rome Sustainable Food Project at the American Academy in Rome in 2007.

Her honors include election as a Fellow of the American Academy of Arts and Sciences in 2007; the Harvard Medical School’s Global Environmental Citizen Award, which she shared with Kofi Annan in 2008; and her induction into the French Legion of Honor in 2010. In 2015 she was awarded the National Humanities Medal by President Obama, proving that eating is a political act, and that the table is a powerful means to social justice and positive change.

Alice is the author of sixteen books including her critically acclaimed memoir, Coming to My Senses: The Making of a Counterculture Cook, the New York Times bestsellers The Art of Simple Food I & II, and The Edible Schoolyard: A Universal Idea.


Simon Mulcahy

Executive Vice President & Chief Innovation Officer of Salesforce

Simon is responsible for building next generation solutions to transform industries and for growing Salesforce’s reputation and capabilities as trusted advisor to the C-suite. This includes capabilities such as ‘Ignite’ (Salesforce’s Strategic Innovation Practice, helping top customers reinvent business and operating models); Futures LAB (Salesforce’s strategic foresight and scenario planning team); Salesforce’s Innovation Centers; and teams focused on advisory and thought leadership.

Mulcahy has held numerous leadership roles at Salesforce. From 2016-2018, he was Chief Marketing Officer, leading Salesforce’s global marketing organisation. Before that, he was General Manager of Salesforce’s Financial Services business, defining the vertical go-to-market and product strategy, launching the Financial Services Cloud. Until 2008, Mulcahy was Head of Technology Industries of the World Economic Forum (known for its annual summit in Davos that attracts CEOs and world leaders). In that role, he worked closely with CEOs of leading global technology companies, as well as prominent thought leaders and government leaders. Earlier in his career, Mulcahy was a strategy consultant, and before that, a British Army Officer. Mulcahy is a Global Leadership Fellow of the World Economic Forum.

Peter Schwartz

Chief Futures Officer, Salesforce

Peter Schwartz is an internationally renowned futurist and business strategist, specialising in scenario planning and working with corporations, governments, and institutions to create alternative perspectives of the future and develop robust strategies for a changing and uncertain world. As Chief Future Officer for Salesforce, he manages the organisation’s ongoing strategic conversation and leads the Salesforce Futures LAB – a collaboration between strategic thinkers at Salesforce and its customers around provocative ideas on the longer term future.

Prior to joining Salesforce, Peter was co-founder and chairman of Global Business Network. He is the author of several works. His first book, The Art of the Long View, is considered a seminal publication on scenario planning. Peter has also served as a script consultant on the films "The Minority Report," "Deep Impact," "Sneakers," and "War Games." He received a B.S. in aeronautical engineering and astronautics from Rensselaer Polytechnic Institute in New York.

Please check back for additional speaker updates, which will be added as they become available.



If you have any questions about the APAC Executive Experience at Dreamforce, please don't hesitate to reach out to us at