Main Room

Join Salesforce executives, to see how local Trailblazers are transforming themselves in the Fourth Industrial Revolution. Salesforce will showcase how the leading companies are taking advantage of the new products and technologies recently announced at Dreamforce to dramatically change the way their employees perform their jobs, skill up, and connect with customers in a trusted way.

Time: 10:10 - 11:00 a.m.

The marketers' playbook has forever changed in this Age of Intelligent Marketing, with transformative technologies like AI redefining consumer interactions. Join Ryan Strynatka, SVP Product, and other Salesforce executives to see how the #1 marketing platform is enabling marketers to better know, personalise, and engage your consumers. Learn how to build your brands and grow ROI from innovative companies, while connecting with your fellow trailblazers to gain new insights, have fun, and win the hearts, minds, and loyalty of your consumers.

Time: 11:30 a.m. - 12:10 p.m.
Customer Speaker: Domain

Brands will need the right technology and creative thinking to allow them to succeed. Join our amazing panel of thought leaders across the marketing industry as they discuss The Future of Marketing and How Brands are Preparing for a Consumer Driven World.

Time: 12:30 - 1:00 p.m.

Trends like automation, integration, digital channels, and mobile workforces have caused a profound shift in the way customers interact with companies. Nowhere is this more apparent than in customer service, which impacts every stage of the customer lifecycle. To thrive and compete in the new age of service, every organisation must reimagine their service approach and create transformational service experiences. Join us to see how our customers are using the World's #1 Service Platform to capitalise on these trends to transform service and deliver customer success.

Time: 1:30 - 2:10 p.m.

We are in the middle of a technological revolution that is fundamentally altering the way we live, work and relate to one another. Marketers are challenged with overwhelming amounts of data and high dependancy on technology. Join Russel Howcroft, Creative Chief Officer of PWC and panelist from Gruen, as he discusses the influential power of brand and creativity and how it's transforming the customer experience to driving business forward.

Time: 3:00 - 3:30 p.m.

Join us to learn what it looks like to build your marketing practice on Salesforce and Google. Unlock insights across channels and build better relationships with their customers - from visualising analytics across channels to using Marketing Cloud engagement data within the Google Marketing Platform to create more meaningful experiences. Hear from Clair MacFarlene Head of Digital Performance at Vocus who will share their journey and learnings, in achieving greater customer engagement.

Time: 4:00 - 4:30 p.m.
Customer Speaker: Vocus

Please join us for networking drinks in the Expo Room.

Time: 4:30 - 6:00 p.m.

Breakout 1

Breakout 2

Learn how sales teams can sell more with Pardot's marketing automation capabilities. Experience how trailblazers are nurturing new leads, enhancing their lead management processes and aligning teams more closely to turn leads into cash quicker.

Time: 9:20 - 9:50 a.m.

Hear how customers like Luxury Escapes are leveraging Heroku to build highly engaging consumer apps - the fastest way to go from idea to app. Heroku enables companies of all sizes to embrace the power of apps in an agile way, without the complexity and cost of hardware, servers or large DevOps teams..

Time: 11:20 - 11:50 a.m.
Customer Speaker: Luxury Escapes

New to the MuleSoft Anypoint Platform? Join this session to learn what Anypoint Platform is, what problems it solves, how it works and what the benefits are from using it.

Time: 11:50 a.m. - 12:20 p.m.

Relationships and roles are complicated. For decades, financial institutions have struggled to bridge relationships across both the personal and professional financial needs of their customers. In this session, Nathan McEwan (CMO) Stratton Finance will share his insights of how they are unlocking the full power of their consumer to unify the experience and drive unprecedented customer engagement and loyalty.

Time: 12:30 - 1:00 p.m.
Customer Speaker: Stratton Finance

Both veteran digital marketers and those who are just curious about Data Management Platforms (DMPs) will benefit from this deep dive into how the industry's leading DMP delivers tremendous ROI for Salesforce Marketing Cloud customers. Hear from leading brands including News Corp Australia and The Warehouse Group on their experiences in connecting, utilising and transforming their businesses using Salesforce DMP.

Time: 1:30 - 2:30 p.m.
Customer Speakers: Newscorp, The Warehouse Group

Technology has changed the world around us, including how we work, play, and shop. This disruption has left some retailers and brands struggling to find new ways to connect with the modern shopper. Join us to hear how Super Retail Group (SRG) has blazed a new trail to shopper love by delivering integrated, intelligent, and innovative brand experiences with Salesforce.

Time: 3:00 - 3:50 p.m.
Customer Speakers: Super Retail Group, Spotlight Retail Group

Join Community Trailblazers from around the world and hear their impactful stories on how joining a community transformed their lives. You'll hear from MVP Eliot Harper and Matt Cameron as they share their Top 10 Tips.

Time: 4:10 - 4:40 p.m.

Circles of Success

Journey-led transformations deliver impact across many key business metrics; time saved, more revenue, and happier customers at a lower cost. Join this interactive discussion and explore how your campaigns can have an even more significant business impact by aligning your goals with the customer experience.

Times: 9:00 - 9:40 a.m., 4:20 - 5:00 p.m.

Approaching your first journey can be intimidating, and we understand! While Salesforce does have tools for creating and managing journeys, the customer journey itself is NOT a Salesforce product. It’s bigger than that, and it encompasses the full experience that your customer has with you throughout their lifetimes. Join us today in order to gain the skills necessary to feel more empowered to create your own journey strategies.

Times: 9:00 - 9:40 a.m., 12:00 - 12:40 p.m.

Join this interactive group discussion focused on Advertising Studio. In this session, you will explore concepts around planning an actionable audience segmentation strategy, creating always-on advertising programs, and using advertising studio together with Journey Builder.

Times: 9:00 - 9:40 a.m., 3:30 - 4:10 p.m.

Get the knowledge you need to build an effective Social Listening program today! Join us as we dig deep into Social Listening use cases and best practices. We'll be talking form as well as function, touching on the technical aspects of building building search queries and retrieving relevant conversations to your brand. You'll learn how to turn insights into action for any campaign, sale or service opportunity.

Time: 11:10 - 11:50 a.m.

This session will be an interactive group discussion focused on subscriber engagement and ways to re- engage subscribers who have not been active in a while. We will focus on best practices around when to send re-engagement messages, how to optimise the message, and what to do with subscribers that do not re- engage.

Times: 11:10 - 11:50 a.m., 2:30 - 3:10 p.m., 4:20 - 5:00 p.m.

You've made the investment in Salesforce, and now it's time to get your users on board. Come hear from Salesforce User Adoption experts as they share their top tips for driving successful user adoption. You'll walk away with actionable activities you can implement right away.

Times: 11:10 - 11:50 a.m., 2:30 - 3:10 p.m.

In this session we will discuss email design best practices for a mobile world. We will review examples of successful email campaigns, and discuss your questions and successes.

Times: 9:00 - 9:40 a.m., 4:20 - 5:00 p.m.

AMPscript is a powerful scripting language that is unique to Salesforce Marketing Cloud. It provides a standard personalisation language across all digital marketing channels. AMPscript can seem intimidating when you’re getting started. But it really doesn't have to be, as the language follows a simple syntax and semantics, making it easy to learn and code. Anyone can use AMPscript. In this session, you will discover the many use cases for AMPscript and how you can leverage it to drive sophisticated personalisation across all your marketing communications.

Times: 12:00 - 12:40 p.m., 3:30 - 4:10 p.m.

Join us to learn how to take social publishing and team collaboration to the next level with Social Studio. Our Social Success Managers will show best practices and the most effective ways to use Social Studio to publish and engage your social networks across teams, brands and geographies.

Time: 12:00 - 12:40 p.m.

Content is King. Retailers know it and are investing heavily in it but are they really driving the results they need? How can you maximise your content effectiveness? Brands with content deeply integrated throughout the shopping journey see higher conversion rates than their peers. How can you also build a compelling experience and become a content leader?

Join Commerce Cloud and fellow retailers to discover emerging trends and opportunities to optimise content and drive conversion. In this interactive session you will discuss, share and gain insights to delivering engaging customer experiences via content - that convert.

Time: 12:00 - 12:40 p.m.

So you've got data flowing into your DMP but aren't sure on how to start showing ROI? Join our small group session with Salesforce DMP experts and other customers to hear how to decide what to launch first and how to do it. We'll look at how and how to ensure the delivery is efficient and effective, as well as understand how to engage the right stakeholders at various steps through the process and set benchmarks and KPIs.

Times: 12:00 - 12:40 p.m., 4:20 - 5:00 p.m.

Keeping up with both Salesforce releases and business changes can be a challenge. Without effective Change Management, conflicting priorities can lead to lots of starts and stops. Join our small group session with Salesforce experts and other customers to learn how to make it all flow smoothly. We’ll share strategies on who to include when planning for change, how to entice users to provide feedback, and what you should be thinking of when developing a change process to increase Salesforce ROI.

Times: 1:30 - 2:10 p.m., 4:20 - 5:00 p.m.

Salesforce CPQ and Billing is a launchpad to better productivity and profitability from your sales operations. However, it is a very different implementation to your traditional sales and service cloud project. This session seeks to bring CPQ and Billing customers together, offer some best practices and next steps on your journey to success with these innovative Sales Cloud solutions.

Times: 1:30 - 2:10 p.m., 2:30 - 3:10 p.m.

AI-powered personalisation is a critical part of our everyday online interactions. Join us for small groups interactive discussion with other customers to learn how Salesforce Commerce Cloud Einstein's functionality personalises the shopping experience and empowers your merchandisers. Share Commerce Cloud Einstein best practices and learnings with your fellow customers. Thinking about implementing Einstein? Bring your personalisation experiences and join in.

Times: 1:30 - 2:10 p.m., 2:30 - 3:10 p.m.

Join us for an intimate and interactive discussion to understand how to automate your work flow with Pardot. We will explore more advanced Pardot features such as dynamic content and scoring categories when automating your b2b marketing processes. This circle will take you through the best practices of using Pardot to align all of your automation features and perfect your marketing automation processes.

Time: 1:30 - 2:10 p.m.

Join us for an intimate and interactive discussion to understand how simple & easy Pardot can be for content personalisation to increase your prospect engagements. We'll also be exploring more advanced personalisation techniques and other users will be sharing their use cases of how they utilise Pardot to be successful in their marketing goals.

Time: 2:30 - 3:10 p.m.

Join us for an interactive discussion on using Pardot to perfect your Buyers Journey. In this Circle we will discuss the different stages of your buyer's journeys and the different methods of communicating and targetting customers at each stage. We will then move on to discuss using Marketing and Sales alignment and how to ensure your sales team are getting the right leads at the right time.

Time: 3:30 - 4:10 p.m.