The death of ‘Do Not Reply’: How AI agents are rewriting marketing
This insightful conversation with Steve Hammond and Leandro Perez also dives into how Agentforce 360 is effectively demolishing the silos between marketing, sales, and service by unifying customer data into a single record. They explore why this technological leap allows marketers to stop obsessing over complex data syntax and return to core strategy, illustrated by how brands like Fisher & Paykel are deploying beautiful, immersive AI agents that redefine the standard customer journey.
Steve Hammond is the EVP and General Manager of Agentforce Marketing at Salesforce, bringing over a decade of leadership in digital marketing innovation. A veteran of the industry, Steve has guided global brands through major technological shifts - from the rise of mobile to the data revolution. Now, he is defining the "Agentic Enterprise," helping CMOs navigate the transition from traditional broadcast campaigns to AI-driven, conversational customer experiences.