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Wednesday, 27 May, 2026 | ICC Sydney

Thrive in the new era of financial services.

Join us for inspirational sessions and discover how to enhance customer experiences in banking, insurance, and wealth management. Hear fresh insights from industry leaders on the new era of AI and agents in the financial services industry.

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Main Keynote

Revolutionising Financial Services: Driving Innovation and Change

Get ready for a keynote that sparks change and propels innovation. Hear from fellow leaders as they explore the future of banking, insurance, and wealth management. Discover key trends, growth opportunities, and see live demos of cutting-edge technology. It’s a can’t-miss event filled with insights and success stories from industry visionaries.

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Even if you’re new to Salesforce, this event is for you.

Hear inspiring stories from financial services leaders who are driving business growth and transforming customer experiences with the world’s most trusted customer relationship management (CRM) platform. Discover how you can empower your sales, service, marketing, IT, and commerce teams to collaborate seamlessly from anywhere.

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Immerse in innovation at the Campground.

Join us in our buzzing Campground as we showcase solutions for our Financial Services professionals. See our Banking, Insurance, Wealth and Superannuation innovations come to life. Chat with product experts, engage in live demos and meet our dedicated industry partners.

Your agenda for success.

Wednesday, 27 May, 2026 | ICC Sydney

Agenda subject to change. All times listed in AEST.

8:30 a.m.–9:00 a.m.
Foyer Campground - Cockle Bay Rooms
Arrival and Welcome

Pick up your badge and connect with peers over coffee in the Campground.

9:00 a.m.–9:30 a.m.
See Marketing, Analytics and the Salesforce Platform in Action

Experience the future of financial services with these three sessions - discover Marketing AI-driven personalisation, Strategic data visualisations, and the agile workflow automation of the Salesforce Platform. These sessions will showcase how integrated technology breaks down silos and drives measurable ROI. Join us to see the Salesforce ecosystem in action.

9:45 a.m.–10:50 a.m.
Keynote Room - Cockle Bay Rooms
Main Keynote: Driving Innovation and Change

Join industry thought leaders for an elite panel exploring the future of banking, insurance, and wealth management. This keynote combines visionary insights with live demonstrations of cutting-edge technology. Discover emerging trends, strategic growth opportunities, and real-world success stories from peers leading the charge in digital transformation. Gain the essential perspective needed to navigate and thrive in the evolving financial landscape.

10:50 a.m.–11:35 a.m.
Campground
Morning Tea and Demo Pods

Connect with others over coffee, tea, and refreshments, and check out a Financial Services Demo in the Campground.

11:00 a.m.–11:30 a.m.
Unifying Data: Integration & Partner Showcases

Experience the power of a unified data strategy. See Data & Integration solutions and Partner innovations in action as they harmonise disparate systems and unlock real-time insights. These live demonstrations reveal how to streamline connectivity, enhance data integrity, and accelerate digital transformation across your organisation.

11:40 a.m.–12:20 p.m.
Modernising Finance: Banking, Wealth and Insurance Showcases

Explore how Banking & Wealth solutions drive deeper client loyalty through personalised advice, and see how Insurance innovations streamline claims and policy management. These sessions showcase how to digitise the front-to-back office, automate compliance, and deliver seamless, modern experiences for every customer.

12:30 p.m.–1:00 p.m.
Next-Gen Productivity: AI & Collaboration Spotlight

Experience the next generation of productivity through live demonstrations. Discover how Agentforce powers autonomous AI assistants, while modern Contact Centre and collaboration tools transform service and team engagement. These sessions reveal how to automate support at scale, harness real-time insights, and unify your workforce within a single, intelligent digital HQ.

1:00 p.m.–2:30 p.m.
Campground
Lunch

Enjoy lunch provided and network or relax in the Campground.

1:30 p.m.–2:30 p.m.
AI Deep Dive - Unlock Productivity and Revolutionise Customer Self Service

Experience financial services solutions firsthand with this deep dive demonstration session.