Future of Marketing Product Showcase

At Future of Marketing, there will be a number of activities happening on the Expo floor beyond the breakout sessions.

Product Showcase

This is the destination to explore the latest in cloud solutions for marketers. Gain an understanding of how to connect to your customers in a whole new way using technologies featuring 1-to-1 journeys, the latest in social and mobile, plus apps from our Partners.

Cloud Services — Circles of Success

Make the most of your Future of Marketing experience and join us for free interactive discussions and learning hosted across the day. Connect with New Admins, Seasoned Admins, Business Users and Marketers on their experiences along their Salesforce journey.

11:15 a.m. — 11:55 a.m.

The Path to Lifecycle Marketing Success
This session will be an interactive group discussion where we will focus on how to move from capturing attention to ensuring lifetime retention of your subscribers across all digital marketing channels within the Marketing Cloud. Key topics that will be covered include: • Acquiring • Onboarding • Engaging • Retaining
Best in Class Social Listening
Get the knowledge you need to build an effective Social Listening program today! Join us as we dig deep into Social Listening use cases and best practices. We'll be talking form as well as function, touching on the technical aspects of building search queries and retrieving relevant conversations to your brand. You'll learn how to turn insights into action for any campaign, sale or service opportunity.

12:10 p.m. — 12:50 p.m.

Publish and Engage with Social Studio
Join us to learn how to take social publishing and team collaboration to the next level with Social Studio. A Social Studio guru will show the most effective ways to use Social Studio to publish and engage on your social networks across teams, brands, and geographies.
Designing a Professional Email Template with Pardot
Join us for an intimate and interactive discussion to understand how simple & easy it is to create effective Pardot Email templates. We'll talk about a 6-step framework for creating a professional and effective email template. We'll also discuss best practices for using templates in list emails, drip programs and auto responders to get maximum deliverability and better click through rates and learn from each other.

1:00 p.m. — 1:40 p.m.

Wake up Sleepy Subscribers with a Re-Engagement Campaign
Come join this discussion around subscriber engagement and learn clever ways to re- engage subscribers that have not been active in a while. We will focus on best practices around when to send re-engagement messages, how to optimise the message, and what to do with subscribers that do not re-engage.
Designing for Today’s Inbox
In this session we will discuss email design best practices for a mobile world. We will review examples of successful email campaigns, and discuss your questions and successes.

1:55 p.m. — 2:35 p.m.

Nurturing with Pardot Engagement Studio
Engagement Studio is a B2B marketing team’s command centre — a place to manage all touchpoints with prospects and customers. Now, companies can do everything from lead generation to nurturing to reporting on marketing ROI in one place, and on one central canvas. Join the discussion to learn more.
Integrating Sales Cloud with Marketing Cloud Connect
Join this interactive group discussion focused on identifying opportunities to leverage your Sales Cloud data to send Marketing Cloud emails using Marketing Cloud Connect. Key topics that will be covered include: How to leverage CRM data, strategies in building profitable marketing programs, and real life examples of integration and usage

Cloud Services Workshops

​Learn from Digital Marketing Experts! Join us in the Product Showcase to learn about the latest strategies for revolutionising the connected customer experience. With 7 workshops to select from, gain valuable knowledge from marketing experts to apply to projects you’re working on.

No booking required for these sessions.

9:00 a.m. — 9:20 a.m.

Getting Started: Coordinating your Email Marketing Efforts

11:15 a.m. — 11:35 a.m.

Concept to Creation: Taking Your Customer Journeys from the Whiteboard to Journey Builder

11:45 a.m. — 12:05 p.m.

Maximise your Premier Success Plan

12:20 p.m. — 12:40 p.m.

Evolve Your Email Creative: Identify where you are on the design sophistication spectrum

12:50 p.m. — 1:10 p.m.

Connecting the Clouds: Marketing Cloud Connect

2:25 p.m. — 2:45 p.m.

Predictive Intelligence: Anatomy of the Customer Affinity

2:55 p.m. — 3:15 p.m.

Learn how Data Science can power Smarter Customer Journeys

Hands-on Training from Salesforce University

​Our enablement experts will be on site at the Expo ready to answer all your training questions and queries. From the classroom to custom content, technical to end user solutions we can help you get you and your team set up for success. Even more exciting - this year we will be running two of our famous Hands-on Training sessions on the day. Free for registered attendees !

Introduction to Content Builder & the New Email Studio Tools

​Come learn about the new features being released in the Marketing Cloud! In this session, you will learn how to create content blocks and edit an email using the new capabilities within Content Builder. You will also learn about the new preview and test send functionality in Email Studio and we'll demonstrate the new Send Flow which will replace the Guided Send in the upcoming release.

Session 1: 8.20am — 9.20am
Session 2: 2.50pm — 3.50pm

Note: All Hands-on Training sessions are bring your own laptop, as we will not have them available onsite for you to use during this session. Using an IPad or Phone will not work for this session.

Innovation Theatre

There will also be short 20 minute innovation sessions in the expo all aimed at giving you quick nuggets of inspiration around topics such as building the customer journey, high performing content brands and more. No bookings required for these sessions.

8:30 a.m. — 8:50 a.m.

State of Email Marketing
Email has long been staple for marketers looking to build relevance with their audiences. But how can you ensure that email continues to evolve while juggling the proliferation of new marketing channels? In this session, we'll discuss email-related findings from the 2016 State of Marketing report, a survey of nearly 4,000 marketers from around the world. See how your email strategy stacks up.

8:50 a.m. — 9:10 a.m.

Email Studio Roadmap
The current state and vision for email within Marketing Cloud. Catch up on recently released functionality and learn about new, innovative functionality coming on the roadmap.

11:15 a.m. — 11:35 a.m.

State of Social Marketing
How are high-performing marketers finding social success in 2016? In this session, we'll discuss how social plays a role in the overall customer journey for top marketing teams. Join us for findings from the 2016 State of Marketing report — a survey of nearly 4,000 global marketers — and tap into these insights to maximise your social strategy.

Speaker:
Rob Begg, Vice President, Product Marketing — Salesforce Marketing Cloud, Social Products

11:35 a.m. — 11:55 a.m.

State of Social Roadmap
The current state and vision for social within Marketing Cloud. Catch up on recently released functionality and learn about new, innovative functionality coming on the roadmap.

Speaker:
Rob Begg, Vice President, Product Marketing — Salesforce Marketing Cloud, Social Products

12:10 p.m. — 12:30 p.m.

Journey Builder from Design to Implementation
Moving from mass campaigns to highly personalised journeys can be a struggle for even the most seasoned of marketers. In this session you’ll see what sort of processes can be applied to go from a standing start to a fully automated customer journey, transforming your brand’s customer experience.

Speaker:
David Coghill, Senior Solutions Engineer, Salesforce

12:30 p.m. — 12:50 p.m.

DemandWare with Commerce Cloud

1:00 p.m. — 1:20 p.m.

State of Mobile Marketing
How are high-performing marketers finding mobile success in 2016? In this session, we'll discuss how mobile plays a role in the overall customer journey for top marketing teams. Join us for findings from the 2016 State of Marketing report — a survey of nearly 4,000 global marketers — and tap into these insights to maximize your mobile strategy.

Speaker:
Jim Williams, Senior Manager, Solutions Engineering, Salesforce

1:55 p.m. — 2:15 p.m.

DemandWare with Commerce Cloud

2:35 p.m. — 2:50 p.m.

State of B2B Marketing
Marketers constantly strive to manage new technologies, shifting market trends, and industry obstacles in order to reach their audiences. Salesforce surveyed B2B marketers worldwide about their most pressing marketing priorities, obstacles, and shifts — findings which are included in the 2016 State of Marketing report. Do the results match up with your marketing strategy for the year? Join Salesforce Principal of Marketing Insights Mat Sweezey to discuss B2B takeaways from the definitive marketing report of the year.

3:15 p.m. — 3:35 p.m.

Journey Builder for Customer Care
Journey Builder is for more than just marketing - it cuts across the entire customer experience, including customer care. It's all about knowing where each customer is in their journey, and helping them move to the next step. In this session you’ll see how you can apply Journey Builder to your customer care processes to achieve a better customer experience.

Speaker:
David Coghill, Senior Solutions Engineer, Salesforce

*Agenda subject to change

Get inspired with the latest innovations!

img-footer-03
img-footer-04
img-footer-01
img-footer-02