Speakers

BRYAN WADE

SVP Marketing Applications
Salesforce Marketing Cloud

Bryan is a marketing technology professional with an entrepreneurial spirit and drive to build products that deliver strong ROI’s for his customers. Bryan is a proven leader with over a decade of experience in leading teams, delivering projects and building software products that scale. Bryan believes that meeting with at least one customer every day is the key to keeping perspective and driving his team to always think of the customer first. Bryan started his career as a consultant implementing large marketing data warehouse that connected with CRM user interfaces for call centers and marketing departments.

Bryan is a marketing technology professional with an entrepreneurial spirit and drive to build products that deliver strong ROI’s for his customers. Bryan is a proven leader with over a decade of experience in leading teams, delivering projects and building software products that scale. Bryan believes that meeting with at least one customer every day is the key to keeping perspective and driving his team to always think of the customer first. Bryan started his career as a consultant implementing large marketing data warehouse that connected with CRM user interfaces for call centers and marketing departments. These experiences of working directly with customers to building user interfaces to put in the hands of marketers shaped his thinking on the importance of combining large sets of data with easy user experiences for non-technical users. Software built with the marketer in mind is the key tenant and foundation of how he leads his technology organization. Bryan is a proud father of two and loves to coach basketball. He coaches both of his kids basketball teams and takes his basketball very seriously.

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Jonathan Tabah

Advisory Leader and Director, ANZ
CEB

Jonathan Tabah is a Senior Executive Advisor at CEB, where he manages the Sales Leadership Council in Australia & New Zealand, and is CEB’s leading B2B Sales and Marketing research specialist for the region. Jonathan’s background includes B2B & B2C Research, Sales, and Consulting roles across New York and Sydney. He holds a bachelors in Research Psychology and Business Marketing from California State University.

MICHAEL BARNES

Vice President, Research Director
Forrester

Michael leads an Asia-Pacific team of analysts who help businesses collect, manage, analyse and apply customer data to win, serve and retain customers. His team supports business technology professionals who need to embrace digital disruption to deliver better business value.

Michael’s areas of expertise range from big data, cloud computing and customer analytics to customer intelligence strategy, information management and trends in enterprise technology adoption.

Nadia Cameron

Publisher and Editor of CMO
IDG Communications

Nadia is a respected and award-winning industry Journalist and Editor with more than 15 years’ experience. Throughout her career in media, she has maintained a focus on technology and business-to-business sectors, working for titles such as Australian Telecom, Business Asia, Computerworld, PC World, CIO and Australian Reseller News (ARN). From 2010 to 2012, Nadia was the Managing Editor of several national and global business publications for the UK live events industry produced by Mash Media, and created FaceTime Magazine in association with the Event Industry Alliance for event marketers.

Nadia is a respected and award-winning industry Journalist and Editor with more than 15 years’ experience. Throughout her career in media, she has maintained a focus on technology and business-to-business sectors, working for titles such as Australian Telecom, Business Asia, Computerworld, PC World, CIO and Australian Reseller News (ARN). From 2010 to 2012, Nadia was the Managing Editor of several national and global business publications for the UK live events industry produced by Mash Media, and created FaceTime Magazine in association with the Event Industry Alliance for event marketers. As well as writing and editing, Nadia has been responsible for launching and transforming key industry events, such as the annual ARN Industry Awards and roundtable series, as well as the Exhibition News Awards.

Nadia rejoined IDG Australia in 2013 to develop and launch the CMO brand as a dedicated title for the modern marketing chief. Today, Nadia sits at the helm of CMO as Publisher and Editor and is also Associate Editor of CIO.

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Cambell Holt

Consumer Marketing Leader, Pacific
Mercer

Cambell is the Consumer Marketing Leader -Pacific at Mercer. Responsible for driving business growth across Australian and New Zealand markets through innovative marketing programs and the transformation of a multi-billion dollar financial services organisation around individual customers. A passionate marketing leader with strong commercial acumen, Cambell has extensive experience in data, digital, marketing automation and CRM.

Cambell’s areas of specialisation include; marketing strategy, data-driven marketing, digital marketing, channel strategy, consumer marketing, consumer insights and analytics, big data and marketing automation.

Prior to joining Mercer, Cambell’s global career has spanned more than 15 years across a wide range of financial services industries in Australia, Asia and Europe. He holds a Master of Business Administration, Bachelor of Applied Science, and a Post Graduate Diploma in Applied Finance and Investment. Cambell is based in Melbourne.

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Kirsty MacCulloch

Head of Marketing - CRM
Australia Post

Kirsty has spent 20 years in marketing within Australia and the UK, working across Consumer and Customer Marketing, Digital, Big Data (and little data) for a range of high profile businesses and brands. These include Penfolds wines, realestate.com.au, Ford Australia, Diageo, Land Rover, Unilever and Boots the Chemist. A passionate supporter of the ever changing digital landscape and how it can enhance relationships, she has also led business transformation projects within the CRM, Marketing Automation and eCommerce space.

 

Currently Head of Marketing, CRM at Australia Post, she is blending customer insight and marketing technology to build relationships with Australia Post customers and improve their experience.

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Bree Johnson

Co-founder
Frank Body

Bree Johnson is one of the founders of coffee based skin care company, Frank Body. The other two directors are Jess Hatzis and Erika Geraerts.

The founders, all under 30 and based in Melbourne, Australia, are long time friends who share a mutual love for caffeine and the internet.

They met whilst at university and have lived, worked and written together ever since. They came together to create Willow & Blake in 2011 and frank body in 2013.

Hatzis, 29, Geraerts, 26, and Johnson, 28, are co-owners and directors of Communications Agency, Willow & Blake.

The near five- year-old start up based in Melbourne specialises in written content for brands: tone of voice development, naming, copywriting and social media strategy, working with businesses both locally in Australia and throughout the US and Europe.

The three were recently co-named the #1 female entrepreneurs under 40 in Australia.

The team from Willow & Blake handled the creative and brand strategy for frank body, while their co-founders Alex Boffa and Steve Rowley focused on the logistics and expansion of the business.

24 months later, what began as a side project quickly grew into (yet another) full time job.

The frank body team has now expanded to include 12 additional staff members and a manufacturing team in Melbourne, as well as distribution facilities in Melbourne, Los Angeles, London, Vancouver and Dubai.

What comes next? That’s a whole new story that involves just as much coffee.

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Tim Tez

Chief Product and Marketing Officer
MetLife

Tim joined MetLife in Australia as chief product and marketing officer in December 2014. He has more than 15 years’ experience in the life insurance industry with an extensive background across strategy, distribution, product, marketing and business relationship development.

As CPMO, Tim is responsible for the strategic delivery of capabilities in digital, data analytics and direct marketing, as well as driving a truly customer-centric product design process. Tim has an MBA from the Australian Graduate School of Management, a Graduate Diploma in Financial Planning from Finsia and a Bachelor of Commerce (Economics and Marketing) from Sydney University.

James Johnson

Regional Director, Customer Success & Retail Practice – Asia Pacific & Japan
Demandware

With over 15 years of online experience, James has worked in a variety of industries and roles including strategy and optimisation, omnichannel selling, product development and project delivery. James has worked in a range of organisations such as Michael Hill, Virgin Australia, Allianz, Fusion Retail Brands and Ernst & Young.

James is currently Regional Director Customer Success & Retail Practice for Demandware, the category defining leader of enterprise cloud commerce solutions, empowering the world’s leading retailers to continuously innovate in the complex, consumer-driven world.

In James’ most recent role he headed up Michael Hill’s digital channels across Australia, New Zealand, Canada and the United States and launched a multi-region, multi-brand, global commerce solution to showcase Michael Hill internationally and place focus back onto the customer experience.

The Michael Hill Digital team was recently awarded Best Multichannel Retailer at the 2014 Online Retail Industry Awards (ORIAs), the inaugural 2014 Demandware Pacesetter Award (recognising organisations that have driven innovation and business results), were the winner of the 2014 ADMA Creativity & Effectiveness Award for eCommerce and were finalists in the 2015 World Retail Awards - eCommerce retailer of the year.

James was recently included in Inside Retail's inaugural Top 50 People in eCommerce list.

 

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Suzana Ristevski

CMO & Head of Strategy & Growth
GE Australia, New Zealand and Papua New Guinea

Suzana has over 20 years of marketing and product experience across a range of service industries. Currently she heads up strategy and growth for GE, Australia, New Zealand and Papua New Guinea. Suzana leads GE’s growth effort including marketing and sales force effectiveness across energy, water, oil & gas, mining and aviation segments.

Prior to this role, Suzana has held various product and marketing leadership roles in GE Capital (including her appointment as Chief Marketing Officer from 2010 – 2014), Optus Telecommunications, Medical Benefits Private Health Insurance Fund and 20th Century Fox in London.

She has a Bachelor Degree in Economics, a Bachelor of Bus (Marketing) from Monash University, and a Graduate Certificate of Business Administration (AGSM). She also holds a position on the Melbourne Renegades board (BBL cricket team), Monash University Advisory Board and lives in Melbourne with her husband and two children.

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Jane Merrick

General Manager - Marketing & Customer Experience
IAG

Jane is the General Manager of Marketing & Customer Experience for IAG. Her responsibilities include collecting customer insights from all parts of the business, and translating them through to product design, brand strategy and CVP development, and then how we communicate everything to our customers.

Jane has been with IAG for just over seven years, and prior to her current role led the Personal Insurance Marketing team. Before joining the world of insurance, Jane career was founded in roles at Vodafone, American Express, and Avon Products in Australia, with a couple of years as an FMCG product manager in London.

Over her 20 year career across retail, financial services and telecommunications, Jane has become a highly experienced, passionate and motivated customer marketer. She is a strong people leader and manager, is results driven and has proven commercial acumen. In 2015 Jane was recognised as one of top 50 leading innovative marketers by Australia in CMO Magazine.

Outside of work, she juggles life with two small children and her chef husband, which means they can keep somewhat unsociable hours, but they eat well as a trade off! Jane enjoys good food and wine, and on the weekend inevitably pursues an active outdoor lifestyle on Sydney’s northern beaches.

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Raf Rasile

General Manager
Digital Innovation

With 20 years of digital experience both agency and client side, Raf joined Fonterra in early 2016. Before then, he was Business Director at Touchcast (NZ digital Agency) and helped manage the launch of the Spark brand along with their transition from a connectivity provider, to a digital services company.

Raf's originally from London where he founded United Studios, a multi award-winning digital agency working with global clients such as MTV, Warner Bros., Unilever, Honda, Renault and Viacom. United Studios specialises in the development of digital creative ideas that reach their audience over mobile, DOOH, websites and apps to provide a single consistent customer experience that becomes integral to a brand.

Before that, he set up and ran a digital production arm of WPP to help centralise and manage their client's global digital work for over 70 markets following an efficient, high-volume, quality focused delivery model. This followed senior roles in digital agencies heading up digital creative services and production, most recently for VML London and LBi. Before working agency side, Raf looked after business marketing communications for Microsoft and AOL.

Raf’s a huge proponent of Agile approaches to business as well as technology development. He believes that putting the people that use a product at the heart of its design process, is the best way to digital success. His mum says he plays too many video games.

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Dom Quinn

General Manager
Digital Innovation

• Career in Consumer Marketing – across Packaged Goods, Retail and Leisure & Entertainment Sectors
• Started career in UK but have worked in Australia and NZ over last 20 years
• Currently 6 years at Fonterra

• Career in Consumer Marketing – across Packaged Goods, Retail and Leisure & Entertainment Sectors
• Started career in UK but have worked in Australia and NZ over last 20 years
• Currently 6 years at Fonterra
• Most recently: Director of Global Marketing Services – delivering insight led marketing best practice and digital technologies pan Fonterra
• GMS mandate covered: Fonterra Way of Marketing, Data and Intelligence, Strategic Planning and Insights, Digital and Shopper and Retail optimisation
•Have just taken up a Head of Digital Transformation position

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MATHEW SWEEZEY

Principal, Marketing Insights
Salesforce

Mathew is Principal of Marketing Insights at Salesforce.com. Mathew is a new breed of marketer born digital, and social. A consummate writer, he authors a column for Clickz.com on marketing automation, writes for multiple blogs, and has been featured in publications such as Marketing Automation Times, Moz, Mashable, DemandGen Report, Marketing Sherpa, and is the author of Marketing Automation for Dummies (Published by Wiley February 2014). His work has been quoted in several books including “The Digital Marketer”, “The ReTargeting Playbook”, and his next book is scheduled to release September of 2015.

Kevin Doyle

Director of Advertising Products, JAPAC
Salesforce

Kevin Doyle spent a decade in Creative Agencies where he led Account Service departments, built & ran two start ups, and headed up heavily awarded campaigns for brands including Virgin, Guinness, Hyundai, Kia & RedBull.

Now as Director of Advertising Products at Salesforce, he helps clients and agencies across Japan, Asia, Australia and New Zealand to drive huge ROI with digital advertising.

LUCY BRINDLEY

Mobile Specialist, JAPAC
Salesforce

Lucy is the APAC regional lead for Mobile at Salesforce Marketing Cloud. Lucy's passion for all things mobile and dedication to making our customers successful has propelled Marketing Cloud to be an industry leader in Mobile strategy, and has delivered double digit return-on-investment for our customers across multiple campaign types.