Salesforce Industries Summit 
for Retail and Consumer Goods

Accelerate your transformation to deliver exceptional customer experiences.

9 August, 2022

Sofitel on Collins, Melbourne


Connecting B2B and B2C with hyper personalisation, driven by loyalty, engagement and commercial excellence.

Customer expectations and motivations have changed forever. The omni-channel experience needs to be frictionless, connected and personalised to generate engagement and loyalty. Discover how our customer Trailblazers are constantly innovating and embracing industry influences such as the rise of AI, intelligent commerce, virtual selling, crypto, trade promotion excellence and sustainability, to ensure they stay ahead of the curve and succeed in our digital-first world.

On The Day

All times in AEST. Agenda subject to change.

8:00 a.m.–8:45 a.m. Registration, with tea, coffee and Campground networking

8:45 a.m.–9:45 a.m. Main Show: The Future of Retail and Consumer Goods is Customer Connection & Loyalty
featuring Elle Ferguson, Global Influencer & Beauty Entrepreneur, John Cox, CTO, Coles and Brian Solis, VP Global Innovation, Salesforce

9:55 a.m–10:45 a.m. Breakout Sessions

Driving the Trust Imperative Through Loyalty and Personalisation

The Trials and Tribulations of Single Source of Truth Implementation

The War on Talent - Unlock Operational Efficiency by Enabling Employee Empowerment

10:45 a.m.–11:15 a.m. Morning tea and Campground networking

11:15 a.m.–12:00 p.m. Breakout Sessions

Drive Commercial Excellence with Better Supply Chain Relationships

Net Zero; the Journey Towards Sustainability

The Shifting Role of Stores and its Halo Effect

12:10 p.m.–12:25 p.m. Live Demonstration: Unify Teams to Acquire and Engage Loyal Customers

12:25 p.m.–12:40 p.m. Doing Well and Doing Good in Retail and Consumer Goods

12:40 p.m.–2:00 p.m. Lunch and Campground networking

2:00 p.m. Event concludes




Fleur Brown

Chief Industry Affairs Officer
Australian Retailers Association

Angus McDonald

Barbeques Galore

Marcella Larsen

Senior Director, Retail Industry Advisor

Nathan Alexander


Anna Samkova

Group General Manager for Digital & Marketing
Brand Collective

David Reeve


Richard Facioni

Founder, ACTA Capital &
Executive Chairman, Alquemie Group

Tara Naismith

Design Director
Your Studio

Susan Emerson

SVP of Global GTM, CRM Analytics (formerly Einstein Analytics)

Victoria Birtles

Customer Experience + Transformation Lead
Asahi Beverages

Simon Stacey

Partner & Creative Director
Your Studio

In the spirit of keeping our communities safe, we are asking all guests to follow our COVID-19 safety guidelines.

By attending this event you confirm that you have returned a negative rapid antigen test within the 24 hours prior, have not tested positive for COVID-19 in the past 7 days, and are not experiencing any COVID-19 related symptoms upon arrival.

Our heartfelt thanks to the best sponsors ever


Platinum Sponsor


Gold Sponsor

Gold Sponsor

Gold Sponsor


Get ready Melbourne, the Trailblazers are coming.

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