Succeed from Anywhere

Join Salesforce Industries Summit for Retail, Consumer Goods and Manufacturing

Originally aired 22 September


Join us for the fastest path to digital transformation in Retail, Consumer Goods and Manufacturing

Dreamforce to You will bring the latest stories of customer transformation and product innovation as part of Industries Summit.

Salesforce and Australian Retailers Association (ARA) are partnering up to ensure Australian companies stay at the forefront of customer experience and digital transformation. Paul Zahra, CEO, ARA will share the stage with industry leaders who will explore how they are revolutionising their companies in an all-digital, work-from-anywhere world.

Learn from leading Retail, Consumer Goods and Manufacturing customers who are transforming to deliver connected, intelligent experiences across online commerce, loyalty, click and collect, personalised marketing and omni-channel servicing across B2B and B2C customers.


First, we pivoted. Now, it’s time to leap forward.

Bring your team along for a half a day of learning, inspiration and education. You’ll walk away with practical tips and an in-depth look into how retail, consumer goods and manufacturing organisations are tackling “the-how” of digital transformation across distribution challenges, driving business agility, and elevating the consumer experience in the fight for first party data.

Discover how Trailblazers are driving success from anywhere – connect with industry experts, interact with product experts for live demonstrations, meet partners who can help accelerate time-to-value and get the first look at our latest innovations for accelerating your digital imperative.



All times in AEST
Get insights from Paul Zahra, CEO Australian Retailers Association and industry leaders from Asahi Beverages and Perth Airport, who will share how they are revolutionising their companies in an all-digital, work-from-anywhere world. Brands need to reimagine how they engage with their buyers. In fact, 80% of B2C and B2B customers now say the experience a company provides is as important as the products or services. Discover the latest in intelligent experiences across online commerce, loyalty, click and collect, personalised marketing and omni-channel servicing.
Across the industry, organisations are transitioning to become more customer-centric and striving to optimise experiences across every channel. These experiences are driven by moments that matter to your customers. Hear how Trailblazers are creating intelligent, connected experiences across the value chain.
Watch Salesforce AppExchange partners demo their Lightning-ready apps in this epic battle of the app demos. The winner is chosen by you, the audience. Don’t miss this fast-paced, highly-anticipated match where Salesforce ISV partners face off.
Join us in the virtual Expo to explore products and get answers from our industry experts.
Agenda subject to change.


Join product and industry experts to explore solutions and get answers to your most relevant product adoption, best practices, and how-to questions.

Demo Jam

Watch the most innovative AppExchange partners battle it out in the Demo Jam. Hosted by a local Salesforce MVP, this game show style event sees 3-4 app partners showcase their most compelling app in a super short, no fluff, 3-minute demo.

Deep-Dive Sessions

Trailblazers, thought-leaders and industry partners will provide practical knowledge on “the how” of digital transformation success. From engaging employees, to reporting ROI, to implementing new governance models, start here to map out your team’s path to success.



Kate Holsgrove

Chief Commercial Officer
Perth Airport

Kellie Barnes

Group Chief Information Officer
Asahi Beverages

Murray Allen

Executive General Manager
B&D Doors

Tushar Menon

CEO & Founder
My Muscle Chef

Paul Zahra

Chief Executive Officer
Australian Retailers Association

Roula Psomiadis

Regional Vice President

Alison Covington

Founder & Managing Director

Lisa Messenger

Best selling author, Founder and
Editor-in-Chief of Collective Hub

Rob Sutton

Commercial Director
Sutton Tools

Rachel Khoo

Head of Digital
Amart Furniture

Raymond Airey

National Customer Experience Manager
Fluidra Australia