Keynote: The Future of Innovation

Salesforce believes that businesses can be powerful forces for change in the world. Come along and see how we put that into action to drive positive change in Australia, at World Tour Melbourne, April 12. Keynote includes guest speakers; Dr. Pradeep Philip, head of the VIC government's innovation initiative; Rosemary Conn, CEO, Australian Schools Plus; and Jennifer French, Principal of one of Sydney's most innovative schools - Casula High School. Each will deliver their own perspective on why - and more importantly how - we as businesses should play a key role in Australia becoming a leading digital economy.

Speaker:

Polly Sumner, Salesforce Chief Adoption Officer;
The Domain Group

Time:

10:00 am

Gender Diversity: The Next Business Frontier

Diversity and inclusion is critical to the success of any business. A diverse workforce gives your company the perspective it needs to build innovative products, retain the best talent and engage effectively with customers. The businesses of tomorrow will not succeed without a diverse and inclusive workforce. Join host Leigh Sales from ABC's 7:30, and a panel of informed guests as they discuss gender diversity as the next frontier for business in Australia.

Panel:

Leigh Sales, Anchor 7:30 Report;
Janelle Weissman, Deputy Executive Director UN Women Australia;
Andrew Stevens, Non Executive Director Male Champions of Change;
Elizabeth Broderick, formerly Australian Sex Discrimination Commissioner from 2007 to 2015;
Wendy Johnstone, VP Marketing Salesforce APAC.

Time:

8:30 am

Sales Cloud Best Practices: A Whole New Way to Sell

Do you have a plan for ensuring success with Sales Cloud? Do you know how your organisation can achieve the best results, maximise sales performance, and ensure widespread adoption? In this session, we'll walk you through the critical steps and best practices sales organisations should follow. You'll see demonstrations of great new features and hear from our customers who have achieved amazing sales results and will explain first hand how they did it. Join to get your Unfair Advantage for Sales performance, providing a whole new way to sell.

Speaker:

Sean Alpert
Senior Director of Product Marketing, Salesforce

Time:

1.00 - 1.40 pm

Stream:

Sales

Predictive journeys across the organisation

In the age of the connected customer, Marketers are being challenged to predict the optimal next step in customers’ journey across the organisation. This session will focus on personalised customer journeys across various channels including social and mobile, and will feature presentations from Salesforce customers who have embarked on this journey.

Speaker:

TBC

Time:

1.00 - 1.40 pm

Stream:

Marketing

Transform Your Business with Apps Built on App Cloud

The app revolution is here. Is your business ready? In this session you’ll hear how App Cloud customers are creating engaging and secure enterprise applications at the speed of business. You’ll discover the reason it’s the world’s number one application platform as a service.

Speaker:

TBC

Time:

1.00 - 1.40 pm

Stream:

IT & Developers

5 Best Practices to Build a Scalable Customer Experience with Desk.com

Keeping customers happy and loyal drives growth, but how do you build an amazing customer experience that will scale with your business? Join us to hear five best practices that will help you kick-start and refine your customer experience strategy as well as examples from local small and medium-sized companies that grow faster with a focus on customer service. 

Speaker:

Becca Krass,
Director Product Marketing, Desk.com

Time:

1.00 - 1.40 pm

Stream:

Small Business Owner

Keynote: A New Era of Service for the Connected World

In today’s hyper connected world, the way your business connects with its customers is evolving. In this session, you’ll learn how organisations of all sizes and across all industries are using Service Cloud to deliver in-context service everywhere. It’s boosting agent productivity and providing smarter support. Come learn how to create and execute a vision for customer service that will meet and exceed the needs of your customers.

Speakers:

TBC

Time:

2.50 - 3.30 pm

Stream:

Service

Increasing Your Innovation Fitness

How are companies increasing their culture of Innovation? This session looks at the challenges of changing mindsets, applying the right methodology, choosing the appropriate technologies, and linking back to tangible business value.

Speakers:

Ti Tien Mak, CTO Australia Post;
Jonathan Davey, EGM NAB Labs;
Shelley Laslett, GM of Innovation, York Butter Factory.

Time:

1.00 - 1.40 pm

Stream:

Innovation

Small Business Keynote: Learning From fast Growing Businesses

Small and medium businesses are operating in an extraordinary environment. New technologies are reinventing how business is done, making it easier than ever to start and build a company. But a growing business faces a unique set of challenges. Join Tom Karemacher and guests to learn how small and medium sized businesses are using Salesforce to attract new business, delight their customers, and grow faster than ever before.

Panel:

Tom Karemacher, Executive VP SMB, and guests

Time:

1.55 - 2.35 pm

Stream:

Small Business Owner

The Power of 1:1 Advertising

When digital advertising arrived, it came with a promise. Many said it would fix the problems of traditional advertising. They said it would be a more personalised and measurable experience. However more than 20 years after the first digital banner went live, advertisers are still throwing money at anonymous clicks and impressions with ever decreasing results. In this session, you’ll learn how some of Australia's leading marketing organisations are seeing impressive ROI thanks to their successful customer relationship management programs.

Speaker:

Kevin Doyle, Leader, Social.com
Salesforce

Time:

1.55 - 2.35 pm

Stream:

Marketing

10 Tips to Boosting High Profit Sales and Productivity

When it comes to maximising sales, the role of leadership is often misunderstood. Too many times, leaders fail to realise the impact they have on their sales teams, and ultimately, their customers. In this session, Mark Hunter, author of High-Profit Selling: Win the Sale Without Compromising on Price will share insights into the strategic and tactical roles leaders need to play if they want their sales teams to be successful.

Speaker:

Mark Hunter Leading High Profit Expert and Best Seller, The Sales Hunter

Time:

1.55 - 2.35 pm

Stream:

Sales

Get Smarter About Your Customers

The Salesforce Analytics Cloud was built for any user, any data, and any device. We help every Salesforce customer instantly go from data, to insight, to action. Learn what's new and see the product in action. Salesforce executives will present how companies are experiencing unparalleled success with the Analytics Cloud.

Speaker:

Rowena Westphalen, Director, Solution Engineering Salesforce.

Time:

1.55 - 2.35 pm

Stream:

Sales Service

Best Practices for Customer Experience Design

Keeping your customers happy is a great way of keeping them loyal. But how do you build an amazing customer experience that will grow with your business? In this session, you’ll uncover five ways to kick start your customer experience strategy. You’ll also hear from local small and medium-sized companies that are growing fast thanks to a focus on customer service.

Speaker:

TBC

Time:

1.55 - 2.35 pm

Stream:

Service

Secrets from the Startup Ecosystem

The Australia's Startup Ecosystem is going through a resurgence and gathering international attention. Hear from founders, venture capitalists, accelerators and government on how corporate Australia can learn from, partner with, & support the startup ecosystem.

Speakers:

Rohan Workman, Melbourne Accelerator Program;
Matt Fairhurst, CEO Skedulo;
Ludo Ulrich, Global Head of Startup Relations, Salesforce.

Time:

1.55 - 2.35 pm

Stream:

Innovation

Modernise Your CRM with Service Cloud

Customer expectations have changed, and customer experience has now overtaken price and product as the #1 brand differentiator. Join Tony Colon, VP of Service Cloud Practice, and Olive Huang from Gartner, to hear how organisations such as Australia Post are using Service Cloud to put their customer at the heart of their company and deliver faster, smarter and more personalised customer service experiences across any channel and device.

Speakers:

Tony Colon, VP Service Cloud Practice;
Olive Huang - Gartner.

Time:

1.00 - 1.40 pm

Stream:

Service

Panel: State of Marketing 2016

What are the digital marketing trends for 2016 and beyond? Join our panel of experts as they dispel the myths and focus on what will really make a difference to your organisation this year.

Panel:

Host: Derek Laney;
Christophe Eymery, L'Oreal, ‎Head of Digital and Media L'OrĂ©al;
Tim Sheedy, Forrester;
Marek Rucinski, Managing Director Marketing & Analytics - Accenture.

Time:

2.50 - 3.30 pm

Stream:

Marketing

Mastering Sales Leadership in a Digital World

Welcome to the age of buyer sophistication, where behaviours and expectations are fueled by the constant information streams at customers' fingertips. What does this new path-to-purchase mean for today's sales teams? And which practices separate thriving sales leaders from those merely treading water? Join Jill Rowley and an esteemed panel of local and global sales leaders as they share how they are successfully navigating the digital marketplace to achieve great sales growth.

Speaker:

Jill Rowley Founder, Chief Evangelist and Social Selling Queen

Time:

2.50 - 3.30 pm

Stream:

Sales

How Small Teams Deliver Big Results With Marketing Automation

If you’re working with limited marketing resources, this session is for you. You'll learn how marketing automation can optimise your marketing efforts, accelerate lead conversion and drive business growth. Small business leaders will share their best tips how to grow your business by finding new customers and boosting sales.

Speaker:

Natalie Chrara, Vice President,
Pardot APAC

Time:

2.50 - 3.30 pm

Stream:

Small Business Owners

Modern app development on App Cloud

We are living in a new world. Apps have changed the way we interact with the world around us. Everything and everyone is now connected. These apps live on all kinds of devices, from mobile phones to watches, and are constantly creating valuable data. As a developer, how can you make sense of all this data? And most importantly, how can you use it to your advantage? Join this session to learn about App Cloud’s newest developer technologies that will help you build smarter enterprise apps.

Speaker:

TBC

Time:

2.50 - 3.30 pm

Stream:

IT & Developers

The Future of Technology

The Evolution of Technology; We are in a period of rapid and dramatic technological change transforming business models in nearly every industry. Every CEO is worried about being "UBERED", having their business model blown up. This presentation will look at how the next generation of intelligent technologies will reinvent both products and services worldwide, especially improving service sector productivity.

Speaker:

Peter Schwartz - an American futurist, innovator, author, and Silicon Valley Luminary

Time:

2.50 - 3.30 pm

Stream:

Innovation

Admin Keynote: Transforming Business Through Innovation

Salesforce Administrators are the people who bring innovation to life. They fight inefficiency and champion productivity. Salesforce Admins connect their companies to their customers in entirely new ways and are the bridge between business and technology. Learn how to leverage the Lightning Experience and new features of Salesforce to drive innovation, increase productivity and transform your business.

Speaker:

Adam Seligman, Executive VP, App Cloud, Salesforce;
Megan Petersen, Principal Success Manager, Salesforce;
Andrew Bennett, Lead Solution Engineer, Salesforce;
LeeAnne Templeman, Senior Admin Evangelist, Salesforce.

Time:

4.00 - 4.40 pm

Stream:

IT & Developers

10 Best Practices for B2B Marketers

The buyer has changed more in the past 10 years than in the past 100. The modern buyer is digitally-driven, socially connected, mobile, and empowered with nearly unlimited real-time access to information and people. Join Jill Rowley, Social Selling Evangelist, to hear the current state of marketing and learn what marketing can do to ensure sales doesn't become invisible or irrelevant to the modern buyer.

You'll walk away with a better understanding of today's buyer, plus ten actionable tips from the Salesforce Marketing team to help you create a B2B marketing machine that drives sky high ROI. Hear tales from the trenches, including how we manage our own lead generation, increase the speed of the funnel, and drive sales and marketing alignment.

Speaker:

Jill Rowley, Social Evangelist

Time:

4.00 - 4.40 pm

Stream:

Marketing

Driving High Quality Sales: A New Model for B2B Selling

The information-age has given rise to a new buying environment, and most B2B sales organisations have yet to adapt. Customers today approach the buying table more informed and more demanding than ever before. They delay the sales interaction until there’s little to discuss but price, they involve a broader group of stakeholders than ever before, and their unrealistic expectations result in a drawn-out and frustrating purchase process. No industry is exempt from this new reality.

In this session, CEB will provide data-driven insight into these three evolving B2B customer behaviours and how leading sales organisations are addressing them head on.

Speaker:

Jonathan Tabah, Senior Executive Advisor, CEB

Time:

4.00 - 4.40 pm

Stream:

Sales SMB

Introducing Salesforce Financial Services Cloud

A perfect storm of industry, cultural and technology change is dramatically shifting the global financial services landscape. Across wealth management, banking, and insurance higher client expectations are resulting in lower CSAT scores and higher attrition rates. Join us in this session to witness how Salesforce is helping our financial services customers meet the needs of this new marketing landscape with the release of the Financial Services Cloud, a growth platform to accelerate relationship manager productivity, and help them build deeper, 1-to-1 client relationships anywhere and on any device.

Speaker:

TBC

Time:

4.00 - 4.40 pm

Stream:

Financial Services

Connect with Partners and People that Matter with Community Cloud

Community Cloud connects your customers to the information, apps, and experts they need. In this session, you’ll see how this connectivity will transform the way you service your customers and as a result, grow satisfaction and sales.

Speaker:

TBC

Time:

4.00 - 4.40 pm

Stream:

Service

Building the Knowledge Economy

This session looks at the various pieces of the engine driving the pivot to the knowledge economy and the potential impact on the business climate going forward. What will Australia look like 5 to 10 years from now. What will be the New Normal and what does that mean for how business connect with their customers, employees and partners.

Panel:

Dr. Pradeep Philip, CEO of Launch VIC;
Martin Hoffman, NSW Dept of Finance, Services & Innovation;
Elena Douglas, CEO & Founder of Knowledge Society;
Adrian Turner, CEO data61.

Time:

4.00 - 4.40 pm

Stream:

Innovation