World Tour Keynote with Salesforce CFO, Mark Hawkins, and Andrew Constance MP, Transport for NSW

Join Salesforce Chief Financial Officer, Mark Hawkins and industry leaders to see the future of customer engagement. Mark will highlight how innovative companies are using the cloud, mobility, IoT and artificial intelligence to achieve new levels of success with connecting with their customers. Salesforce will showcase new products and technology like Salesforce Einstein that will dramatically change how employees across sales, service, marketing & IT perform their jobs and engage with customers. Seating in the Main Keynote is limited. Attendees will be seated first–come, first–served.

Time:

9:40 am – 11:10 am

Salesforce for Small Business Keynote: Salesforce for Growing Small & Medium Business

Small and growing businesses are nimble and can quickly adapt to the changing expectations of their customers. But businesses need a foundation for growth in a platform that scales beyond spreadsheets, manual processes, and disparate point solutions. Hear from customer trailblazers to see how Salesforce helps them solve the challenges they face today and prepare for the success they expect tomorrow. You'll be amazed how easy it is to grow when you build your business to connect around your customers!

Time:

8:30 am – 9:10 am

It's not time just yet....

You must submit your Entity’s entry during the entry period.
The 2017 Salesforce World Tour Sydney Pitch Competition begins on February 13, 2017 at 8:00:00am AEST and ends on February 26, 2017 8:00:00pm AEST and applications can only be accepted during this window. Please refer to the Official Rules for entry criteria.

 

Financial Services Keynote: Get Smarter In The Age Of The Customer

In every industry, cracks in traditional businesses models are widening. Nowhere is this more prevalent than in the financial services industry where FinTech disruptors and nonbanks are now competing with impressively differentiated customer experiences. Join us to hear how the world's #1 CRM provides banking, advisory, wealth management, lending and insurance companies with the technology advantage to stay ahead of the competition by supercharging employee productivity and exceeding client expectations.

Time:

8:30 am – 9:10 am

Driving Digital Evolution in the Communications & Media Industry

New entrants are driving demand for effortless journeys everywhere. Hear how communications and media companies differentiate through a smarter platform powered by Einstein.

Time:

8:30 am – 9:10 am

Reimagining Retail in the Age of the Shopper

Digital disruption is driving shopper demand for personalisation. Stores are being reimagined as showrooms, distribution centers, experience centers and are increasingly only a touchpoint along a shoppers journey.

Time:

8:30 am - 9:10 am

Delivering Outcomes for Public Sector Organisations

There has never been a more exciting time to work in Government! Whether your focus is on service delivery, regulatory managment or human services, Salesforce has the fast and flexible capability to meet the demands of modern missions. This session looks at real examples of public sector organisations delivering outcomes with Salesforce giving leaders, managers, and employees the secure tools they need to connect data, resources, citizens, and partners.

Time:

8:30 am – 9:10 pm

Salesforce for Marketing Keynote: The Smartest CRM for 1–to–1 Customer Journeys

Marketing is the sum of all interactions with your brand. In a world where customer experience is king, relevant and contextual interactions are the keys to the kingdom. Join us to discover an evolution in marketing that puts the customer at the center of every experience with your brand -- from awareness and acquisition, to retention. Hear how the world's most innovative companies are getting smarter and more predictive about their customers, creating seamless 1-to-1 customer journeys.

Time:

11:40 am – 12:20 pm

Ask and Answer with Sales Thought Leader Tony Hughes

Tony will answer your hardest questions on sales leadership and practices to give you practical tips to take your sales function to the next level. This will happen straight after his main Sales Breakout session "The rise of the ‘silent sales floor’ is killing results". Don't miss your chance to meet one of asia pacific's leading sales thought leaders.

Time:

12:30 pm – 1:10 pm

Salesforce for Service Keynote: Welcome to Conversational Service

Today's customers are more connected than ever before, and customer service is on the front lines of delivering on customer expectations. Whether you're optimizing your operations or transforming your business, your customers expect you to deliver proactive service on every new channel as it emerges. Join John Hernandez, COO of Service Cloud and special Salesforce customers to learn how you can deliver service for today's mobile-first world

Time:

11:40 am – 12:20 pm

The Future of AI

Artificial Intelligence (AI) has already worked its way into our personal lives whether its Siri's natural language processing, Amazon's reccomendation engine or Facebook's facial recognition. Join a panel of AI experts from Australian & Salesforce to explore how AI will further transform the enterprise, change tomorrow's society and how you can leverage AI to make better decisions and deliver better experiences.

Time:

11:40 am – 12:20 pm

#girlboss: Female Leaders Blazing a Trail for the Future of Australian Business

The tide on female leadership in this country is shifting. We are seeing more women leading from the front, founding their own companies and inspiring a whole new generation of female talent.

Join some of Australia's female leaders and founders as they share their unique experiences and what's top of mind in Australian business. This all-female panel discussion will cover a range of topics including customer experience in new world, businesses to watch, industry disruption, and key leadership qualities in our leaders of tomorrow.

Time:

2:15 pm - 2:55 pm

Building Next Generation Intelligent Apps with Salesforce

The cloud has ushered in a new era where instead of focusing on downloads and form completes, we must now obsess around building engaging experiences that drive engagement with millions of users resulting in billions of interactions across every device. Join the Salesforce for Developers keynote to learn how to build modern engaging applications that people love by building apps faster, smarter and together with your team.

Time:

11:40 am – 12:20 pm

Multitenancy Magic – How We Do the Things We Do So Well

Join us for a deep dive into the architecture of App Cloud. We'll explain how multitenancy actually works and how it affects you as a Salesforce customer. This talk discusses details of the technologies we use and the design principles we adhere in the process of delivering the features you use every day. We'll cover the performance and security implications around the platform to give you an understanding of how limits have evolved. By the end of the session, you'll have a better grasp of the architecture underpinning Force.com and understand how to get the most out of it.

Time:

8:30 am – 9:10 am

Commerce Cloud's Best in Class Merchandising and Promotion Capabilities

This session introduces the Commerce Cloud platform. Understand how customers can leverage the Commerce Cloud personalisation and Einstein predictive intelligence features to increase merchandising sell through and increase customer engagement.

Time:

1:20 pm – 2:00 pm

Salesforce Ventures VC Panel

The Australian Venture Capital and startup landscape is rapidly transforming. Join Salesforce Ventures, local VCs & startups to explore trends shaping the local funding environment as well as how to scale your start-up into a global company.

Time:

3:25 pm – 4:05 pm

Advertising Keynote: Why Companies Won't Survive Without Data

It's no secret that customers today are dynamic. And in our world of connected devices, customers are practically handing companies the keys to unlock insights that could orchestrate the optimal path to conversion. Yet many companies are keeping these keys in their pockets and aren't truly connecting with their customers - a fundamental driver of growth and survival. So what is the key to survival? Data. Learn how to create value with data and drive growth by delivering more valuable and more personal brand and commerce experiences in the moment. Hear from world renowned marketing pioneer and host of CNBC's "Cleveland Hustles", Bonin Bough, to see how messaging is changing advertising as we know it and how companies are falling behind by not following where customers are going.

Time:

3:25 pm – 4:05 pm

The Future of Connected Service - What's Your Strategy?

Join us to hear how customers have put a vision and an execution framework at the forefront of their service transformation initiative to reimagine the customer experience. Themes we'll discuss are:

  1. Why is creating a strong vision a critical success factor?
  2. How do you define a framework for your strategy?
  3. What are the key steps to ensure you future-proof to keep pace with growth and innovation?
  4. Finally, best practice sharing for successful execution to drive your desired outcomes.

 

Time:

1:20 pm – 2:00 pm

The Many uses of Field Service in Australia

How do you service your customers across such a large geography like Australia? How do you get to hard to reach customers? It's all about understanding the gig economy and the role of field service.

In this panel session we will explore the challenges of meeting our customers on their terms, in the businesses, in their homes and providing the same high level of service they would expect on the phone, on email or online. We'll hear from 3 great customers and then have the opportunity to put your questions to our panel on how the gig economy is transforming Australia and how you can leverage this disruption to benefit your business through field service.

Time:

2:15 pm – 2:55 pm

Become Customer–Centric or Die: A Tale of Two Rivals

"We're not customer-first, we're about politics and siloes" - said no CEO ever. If so many leaders agree on the customer-centricity imperative, then why aren't we living in customer paradise? The answer is complex.

In this session, we'll tell you a story about two Australian organisations who were once neck and neck. At one point, one made a promise to be customer-centric - the other didn't. Some years later and one is flourishing and the other is fighting for survival.

What made the difference? How did it look after year 1? And when was it too late? Find out which company you're becoming, and what to do next.

Time:

3:25 pm – 4:05 pm

How to Evolve a Customer Community from Self-Service to an Engagement Hub

It takes a plan and some advocacy to transform a community from a simple self-service solution to an engagement hub where your customers and prospects go to learn, engage, and grow with your products. Join us to learn techniques for using a community as an onboarding, educational, and advocacy tool, and creating a single place for your customers to onboard, succeed, and grow.

Time:

3:25 pm – 4:05 pm

Life at Salesforce

Curious what it’s like to work at the world’s fastest growing enterprise software company? Then join us for a look inside Life at Salesforce. Members of our team will share their experiences of building market leading technologies and partnering for success with some of the most respected brands in the world. You’ll have a chance to ask candid questions about our culture, receive honest answers and discover what an opportunity at Salesforce can do for your career.

Unable to attend? Let us know you’re interested! salesforce.com/joinourteam

Time:

12:30 pm – 1:10 pm

Use your Email Program to Drive Cross-Channel Marketing

As a marketer, you have built a high performing email program and you want to keep driving improvement. In this session, cutting edge marketers will share their stories and tactics for how you can improve the results of your email program by adding mobile, social and advertising. Raise your email performance, by leveraging mobile, social and advertising to grow your list, increase engagement and win-back unsubscribes, taking your email marketing to new heights.

Time:

1:20 pm – 2:00 pm

Connecting the Dots: Bringing Marketing, Service and Sales Together!

In today's world, every touch your customer has with your company is part of their brand experience. From marketing to sales and even customer service, you can create customer journeys that will build loyalty and keep them coming back. In this session, Salesforce Admins and Digital Marketers will learn how Marketing Cloud connects to the rest of the Customer Success Platform, how to leverage and synchronize your Salesforce customer data to create1-to-1 journeys across the entire customer lifecycle, and even get a preview of some of the new user experience and features in development!

Time:

2:15 pm – 2:55 pm

Einstein: AI in the Salesforce Platform

Artificial Intelligence (AI) is the next great technology disruption transforming how we live and work. Salesforce Einstein is the first comprehensive AI platform for CRM, making the world's #1 CRM the world's smartest CRM. Join some of Salesforce's most innovative customers to see how they're getting smarter and more predictive about their customers with Einstein.

Time:

3:25 pm – 4:05 pm

Diversity Makes Your Business Stronger: Rethinking the Candidate Pool

A recent report by CEW & Male Champions of Change tears apart the old falsehood that businesses always hire ‘the best person for the job’. This session explores how you can expand your candidate pool by thinking differently about who is the best person for the jobs in your team/organisation and how you can go about creating a more diverse, productive and innovative business.

Time:

11:40 am – 12:20 pm

Are We There Yet? Are Australian organisations as inclusive as we think?

Australia is falling behind the rest of the western world when it comes to LGBTQI rights. Now is the time for Australian organisations to lead the way when it comes to creating cultures of inclusivity and openess, where people don’t need to fit specific boxes. This session will explore what companies are doing this well and the actions you can take as a business looking to support its LGBTQI community and bring Australia into the ‘modern century’.

Time:

3:25 pm – 4:05 pm

Salesforce for Admins Keynote

Every day is an adventure when you're a Salesforce Administrator. You spend your days in the cloud and on the ground in a quest to become more efficient and more effective. You're passionate about productivity and using innovative technology to create positive and lasting impact for your customers, your company and the community. Join us and fellow Trailblazers as we discover new ways to use technology to go faster, get smarter and go further.

Time:

2:15 pm – 2:55 pm

Salesforce for IT: Build Smart Experiences People Love

Technology is transforming how we work and live today. Cloud, Mobile and AI have revolutionized the way we connect with the world, and your customers and employees now expect a smart and connected experience. But many IT teams are challenged with a lack of developers to build new solutions and are held back by legacy systems and infrastructure. How will you stay ahead? Join us to hear how IT trailblazers are using visual development tools, open development frameworks and machine learning to empower users, admins and developers to work smarter together and transform how IT operates.

Time:

1:20 pm – 2:00 pm

Salesforce World Tour Sydney PitchComp

For the first time in Australia, the Salesforce World Tour will feature a start-up pitch competition, where you can watch three early-stage startups building on Salesforce App Cloud pitch their company to a rockstar panel of judges including legendary investor and entrepreneur Steve Baxter, as well as Pip Marlow, CEO of Strategic Innovation at Suncorp, and Annie Parker, CEO of Lighthouse Sydney. Salesforce World Tour Sydney Pitch Competition is hosted by Derek Laney, Director of Product Marketing APAC at Salesforce. During the competition, each startup will have to convince the judges why their company deserves up to $60K from Salesforce Ventures and feature as part of Salesforce’s Trailblazer campaign. It will be a keynote unlike any other – you won't want to miss it!
https://www.salesforce.com/au/pitchcomp

Time:

12:30 pm – 1:20 pm

Salesforce Futurist Peter Schwartz on Future of Technology

Join us to hear from Salesforce futurist Peter Schwartz on some key technology trends shaping the future of business. Systems of intelligence giving context to every business process, the dynamic future of work, and the move from personal to intimate computing.

Time:

2:15 pm – 2:55 pm

The Rise of the ‘Silent Sales Floor’ is Killing Results

Digital sales strategies and the ear-tickling allure of ‘social selling’ have resulted in many sales people neglecting the phone; while unknowingly passing the burden of pipeline creation to their sales and marketing counterparts. Join this session to learn how to empower sales teams to pick back up the phone leveraging proven combination strategies for personal seller-to-prospect engagement and scaling your business through cutting edge technology.

Time:

11:40 am – 12:20 pm

Salesforce for Sales Keynote: Transform Sales from Lead to Cash

In today’s competitive environment, sales teams must connect with customers in new ways and become Sales Trailblazers to achieve sales success and develop deeper customer relationships. Companies must empower every sales rep to sell smarter, sell faster and sell the way they want to drive maximum sales productivity. Join Greg Gsell, Senior Director Product Marketing for Sales Cloud, and Adam Beavis, Commercial Sales Manager at Amazon Web Services to learn how Salesforce for Sales helps companies drive revenue from prospect to advocate. Learn about the latest Salesforce technologies and best practices you can use to maintain your sales edge.

Time:

1:20 pm – 2:00 pm

How Sales Operations Can Take your Sales to the Next Frontier

Join experts as they explore best practices for pipeline and sales operations management. Local experts will tell you how to avoid costly pipeline management mistakes and have your sales teams meeting every month using key levers and competencies in sales operations.

Time:

2:15 pm – 2:55 pm

Sales + Marketing: How to Hug it Out for the Sake of an Outstanding Customer Experience

We all know that when the customer experience is great, deals close faster and revenues soar. The research tells us it’s true. Our gut tells us it’s true. But putting ideas into action isn’t always so easy. With the proliferation of technology and devices, the customer has become smarter and more powerful. Now, customers decide when and how they want to interact with brands, which in turn, acts as a forcing function in the way companies market and sell to their customers.

Salesforce’s Global, Customer Growth and Innovation Evangelist, Tiffani Bova, will address how companies of all sizes can create new business practices that leverage technology to strengthen customer relationships and accelerate sales and growth. Attendees will hear actionable takeaways on how to create a customer-centric business and long-lasting brand loyalty.

Time:

3:25 pm – 4:05 pm

Become a Data Management Rockstar

Join us for an intimate and interactive discussion with other customers to understand how simple concepts such as naming standards and validation rules can have a positive impact on data. We will also discuss best practices for using Salesforce functionality and tools that impact effective data management.

Time:

8:30 am – 9:10 am

Marketing Made Easy with Automation

Join us for an intimate and interactive discussion with other customers to understand how simple concepts such as naming standards and validation rules can have a positive impact on data. We will also discuss best practices for using Salesforce functionality and tools that impact effective data management.

Time:

8:30 am – 9:10 am

Lightning Experience Readiness Consultation

Want to learn how your business can make the move to Lightning Experience? Come join us and get a consultation with a Salesforce Lightning expert. These are small-group interactive discussions, facilitated by a Salesforce Lightning Expert. We'll help you assess your organisation's readiness for Lightning Experience and develop a plan to enable a great new user experience.

Time:

11:40 am – 12:20 pm

Steps in better Marketing and Sales Alignment

Join us for an intimate and interactive discussion to understand what is required to get the most benefits from Pardot. We'll discuss the importance of sales and marketing alignment, why it's important and how it would improve your marketing efforts in providing better quality leads to your sales team.

Time:

11:40 am – 12:20 pm

Implement Lightning Now!

Lightning is more than just a new user interface. Lightning is a completely new Salesforce experience that enables users to be more productive on the desktop and on the go. Join this hands-on session to learn how Cloud Services can help you plan and ensure a successful rollout. Our simple five-step implementation program designed by Lightning experts at Salesforce will evaluate your Salesforce org and your business through data-driven assessment and design-led planning. Discover how you can eliminate migration risk and deliver on a vision of the future for your company, today.

Time:

11:40 am – 12:20 pm

Drive Metrics Using Reports & Dashboards

Join us for an intimate and interactive discussion with other customers to learn about the leading Key Performance Indicators that drive the reports and dashboards you rely on to make your most important business decisions. We will discuss best practices for identifying, creating, managing, and assigning metrics in your business.

Time:

12:30 pm – 13:10 pm

Today's Connected Commerce Consumer

This session will be a highly interactive small group discussion where we will review how leading retailers are creating experiences that their customers desire to achieve their business goals. Some of the key topics we will cover include (but not limited to):

  • How the connected consumer is fundamentally changing retail
  • Driving more conversion through relevant experiences
  • The correlation between content and commerce integration and performance

 

Time:

12:30 pm – 13:10 pm

Evolve Your Email Creative: Identify where you are on the design sophistication spectrum

In this workshop, we'll explore methods and tools to evolve your current email creative. Learn how to critique your designs from a marketer and user point of view, and determine where your program lies on the design sophistication spectrum.

Time:

12:30 pm – 1:10 pm

Designing a Professional Email Template with Pardot

Join us for an intimate and interactive discussion to understand how simple and easy it is to create effective Pardot Email templates. We'll talk about a 6-step framework for creating a professional and effective email template. We'll also discuss best practices for using templates in list emails, nurture programs, and auto responders to get maximum deliverability and better click through rates and learn from each other.

Time:

1:20 pm – 2:00 pm

So You Have Acquired or Created a Mess - Now What?

​Enhancing Salesforce can be fun. New fields, workflows, validations, profiles, apex – you name it, sky is the limit. But – have you out-enhanced Salesforce to a point that it is now a “mess”? How do you untangle the complex web of enhancement, and where do you start? Join us to learn how to assess the current state of your org and what is needed to clean up your mess or get your implementation back on track.​

Time:

1:20 pm – 2:00 pm

Summit with Salesforce: Success Plans Reimagined

Success Plans provide guidance, support, and training to help you get the most out of Salesforce - think of these plans as a backpack that includes everything you need to blaze your trail. In this workshop we''ll share how you can optimise your Salesforce deployment, unleash innovation, and lay the groundwork for seamless transformation.

Time:

1:20 pm – 2:00 pm

Prepare for Your Lightning Transition: Strategies for Success

Join us for an interactive discussion with your peers on how to successfully adopt and leverage Lightning for your organisation. Whether you are just beginning your journey, or have already started down the path, this is a great opportunity to hear and share best practices, tips for a successful launch and getting the most out of the Lightning experience.

Time:

2:15 pm – 2:55 pm

Publish and Engage with Social Studio

Join us to learn how to take social publishing and team collaboration to the next level with Social Studio. A Social Studio guru will show the most effective ways to use Social Studio to publish and engage on your social networks across teams, brands, and geographies.

Time:

2:15 pm – 2:55 pm

Five Tips to Get Ready for Lightning

Are you ready to sell faster and smarter with the new Salesforce Lightning UI? This session is a must for all large enterprise customers looking to migrate to Lightning. Experts will outline key steps you need to take to ensure migration readiness, as well as share best practices from recent customer implementations.

Time:

2:15 pm – 2:55 pm

7 Principles of Success for Salesforce.org Customers

Getting and staying on the path to success is challenging as organizations grow more complex and the needs of your business users evolve. Join us to discuss how other customers have become successful through identifying executive sponsors, planning for growth, and dedicating resources to Salesforce.

Some of the key topics covered will include:

  • Key questions to ask before beginning a Salesforce implementation
  • Ideas and strategies to promote a successful launch
  • How to define success metrics and establish governance
  • Creating a roadmap to success

**Registration is limited to Salesforce.org customers only.

 

Time:

3:25 pm – 4:05 pm

The Path to Lifecycle Marketing Success

This session will be an interactive group discussion where we will focus on how to move from capturing attention to ensuring lifetime retention of your subscribers across all digital marketing channels within the Marketing Cloud. Key topics that will be covered include: – Acquiring – Onboarding – Engaging – Retaining.

Time:

3:25 pm – 4:05 pm

Maximise Productivity with Plug and Play Apps Designed by Salesforce

Test drive the new Premier apps developed, supported and maintained by Salesforce. Premier Apps help you automate key features, find the right answers, and reduce support cases so you get the most out of your investment. Each fully supported app draws on extensive platform and usability research, customer feedback, and our customer centric design, giving you the freedom to work how and when you want.

Time:

3:25 pm – 4:05 pm

Going Further with Dashboards in Lightning

Are your dashboards in need of some extra flare? Stuck in a rut with a 3-column-wide dashboard? Tired of scrolling down your dashboard because your charts don’t match your component size? In this hands-on training, you will learn some of the benefits to working with dashboards in Lightning. Familiarity with Lightning is helpful, but not required.

Time:

8:20 am – 9:20 am

Working with Opportunities and Managing the Pipeline in Lightning

Get the most out of the Opportunity Workspace and KanBan View in Lightning Experience. Think of the Opportunity Workspace as command central for working on deals. Learn how to work through the sales path, to locate related list cards, and get information through the highlights panel. The KanBan is more than just a board; it is a tool to help your sales reps keep their deals on track and moving forward. Familiarity with Lightning Experience is helpful, but not required.

Time:

11:30 am – 12:30 pm

Getting Started with User Adoption

Get started with driving Salesforce adoption in your business as our experts lead you through the key pillars of adoption success including Stakeholder Engagement, Communications Planning, User Training and Success Metrics.

Time:

12:40 pm – 13:40 pm

Put it All Together with Custom Report Types

A report type defines the set of records and fields available in a report. Join us to learn how you can create your own custom report types to define just the records and fields users might need, and empower them to build the reports they really want. You should be an experienced administrator with a good understanding of Salesforce objects and their relationships and experience creating reports to get the most out of this session.

Time:

1:50 pm – 2:50 pm

The New CTA Journey

Salesforce Certified Technical Architects are the most experienced technical experts in the ecosystem, and in great demand! Discover how to navigate the path to become certified. Learn about the multi-step process to earn the credential, how you can build your skills through your daily activities as well as pointers on how to approach a scenario solution effectively and provide an explanation.

Time:

2:55 pm – 3:55 am

Managing your customer's identity in Salesforce

Salesforce App Cloud provides an out-of-the-box identity solution using open standards, including SAML, OpenID Connect, OAuth, and SCIM. Now IT can manage apps, users, and data sharing with simplicity and transparency.

Time:

11:30 am – 11:50 am

Heroku Connect: Build Apps w/ Salesforce & Heroku

Heroku Connect makes it easy for you to build Heroku apps that share data with your Salesforce deployment. Using bi-directional synchronization between Salesforce and Heroku Postgres, Heroku Connect unifies the data in your Postgres database with the contacts, accounts and other custom objects in the Salesforce database. Easily configured with a point and click UI, it’s simple to get the service up and running in minutes – no coding or complex configuration is required.

Time:

12:00 pm – 12:20 pm

Introduction to Saleforce Einstein's Open Source Apache Project Prediction IO

In this talk we will introduce Apache project PredictionIO which is part of Salesforce Einstein's recommendation, classification and clustering algorithms.

Time:

12:30 pm – 12:50 pm

Durable Streaming And Enterprise Messaging

In our expanding world of hyper-connectivity and massive data volumes, you need to be able to quickly and consistently be able to track information in the App Cloud. Join us as we discuss events as a first-class Salesforce object, strategies for a high volume of data streams on the platform, and how we are building out messaging, starting with adding durability to the current Streaming API.

Time:

12:50 pm – 1:10 pm

Streamline your Dev workflow with Heroku Pipelines

Find out how your development team can use Heroku pipelines and review apps to streamline their development workflows.

Time:

1:20 pm – 1:40 pm

Register External Webservices Lightning Fast

Calling all developers & advanced admins! Can you imagine a future where adding a web service into Salesforce will not require an Apex class? In this session, we will show developers how to compose a JSON schema description of their API service so that advanced admins can register and configure external web services without writing Apex code.

Time:

1:40 pm – 2:00 pm

Introducing the Lightning Data Service

In this talk we will introduce Apache project PredictionIO which is part of Salesforce Einstein offering. You will learn about key components involved in building a PredictionIO Engine for recommendation and classification.

Time:

2:15 pm – 2:35 pm

The Need for (Development) Speed: Building Custom Apps in a Flash

Development of a new app can take a long time, particularly if developers need to rebuild from the ground up each time. Join us to learn how Lighting App Builder provides a huge library of reusable, well-defined components that significantly shorten the time necessary for building and deploying modern UX applications. You'll be building apps in no time.

Time:

2:35 pm – 2:55 pm

Introduction to Metamind Vision Service

Machine learning is changing the way we build services. In this talk you will learn how to use Salesforce Einstein's metamind Vision Service to classify images.

Time:

2:55 pm – 3:15 pm

App Cloud Spring 17' Release

Get to your apps quickly, save time, and build faster with top Spring '17 features like Lightning Readiness Check, Lightning List Inline Edit, and Record Type and Profile Assignment for Lightning Pages.

Time:

3:25 pm – 3:45 pm

Building production quality Lightning Components with Greased

Creating suites of Lightning Components is a complex process and needs strong QA and regression protection. Greased is an open source tool that addresses this and more. Join the creator of Greased, Steve Buikhuizen, to walk through some of the ways in which Greased can improve the Lightning development experience.

Time:

3:45 pm – 4:05 pm

Using Facebook for 24/7 Lead Generation Campaigns

Join us to learn how forward-thinking brands se channels like Facebook, Google, and Display to reimagine their marketing funnel to connect their digital advertising with the rest of their marketing, finding new customers and engaging with existing customers with personalized relevant offers to drive their lead acquisition strategy at scale.

Time:

12:30 pm – 12:50 pm

Pardot Spring 17' Release

Get more out of Pardot with Spring '17 features.

Time:

12:50 pm – 1:10 pm

Salesforce on Salesforce: How Small Factors Make Huge Differences for Your Email Marketing

Tune in and learn how the Salesforce email marketing team uses powerful features in the Salesforce Marketing Cloud toolbox to produce personalized and dynamic emails for post-event lead generation. This session will cover how to manage complex content data extensions, strategies to deploy dynamic content, and best practices for creating dynamic email templates.

Time:

1:40 pm – 2:00 pm

Get the Most Out of Advertising Studio

New to Advertising Studio and want to get more out of your Salesforce investment? Join us to learn how Salesforce Premier Success Plans help you build your Advertising Studio expertise, so you can join the top ranking digital marketers using CRM to power ads.

Time:

2:15 pm – 2:35 pm

Turn Marketing Data into Actionable Insights using Wave for B2B Marketers

Marketing has transformed from delivering one-way, outbound campaigns to an ongoing customer journey across a variety of channels — creating troves of data along the way. For B2B marketers, turning all of this data into actionable insights and measuring marketing effectiveness is a challenge. This session will show how using Pardot data, Wave for B2B Marketing can provide actionable insights into the peformance and ROI of your campaigns across every lifecycle of the customer.

Time:

2:35 pm – 2:55 pm

Powerful, Intelligent, Connected: Pardot B2B Marketing Automation

With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles - yielding consequential benefits both marketing and sales teams.

Time:

1:20 pm – 1:40 pm

Powerful, Intelligent, Connected: Pardot B2B Marketing Automation

With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles - yielding consequential benefits both marketing and sales teams.

Time:

3:45 pm – 4:05 pm

Marketing Cloud Spring 17' Release

Learn how you can easily create personalized, 1-to-1 customer journeys with Spring '17 features like Krux DMP and Marketing Cloud Einstein.

Time:

3:25 pm – 3:45 pm

Sales Cloud Spring 17' Release

See how you can sell smarter, faster, and the way you want with top Spring '17 Einstein features like Predictive Lead Scoring, Salesforce Engage in Lightning, and Quotes, Contracts, and Campaign Influence in Lightning.

Time:

8:20 am – 8:40 am

Shorten Sales Cycles and Drive Revenue with Salesforce CPQ

Learn how to supercharge your CRM with Salesforce CPQ so you can close deals faster. See how Salesforce CPQ automates your quoting and proposal process, helps you to maximize your revenue and eliminate errors, and gives you more visibility into your sales pipeline.

Time:

8:40 am – 9:00 am

The Future of Sales Intelligence: Salesforce Inbox

Inbox is one of the first Salesforce products powered by Einstein technology with sales intelligence built into email. Join this theater session to learn how sales reps can use this breakthrough technology to identify new opportunities, close deals with fewer clicks, and sell smarter than ever before.

Time:

9:00 am – 9:20 am

Introducing the App that Turns Data into Smarter Sales

Find out how Wave for Sales can help your entire sales team unlock the full power of Sales Cloud data. With best practice templates, KPIs, and pipeline trending it’s never been easier to build a winning sales team.

Time:

1:20 pm – 1:40 pm

How to Build a Sales Team that Makes Every Month

This session will go behind the scenes at Salesforce to show how the company has grown and developed its sales team. Hear best practices and learn how Salesforce fosters collaboration and productivity, measures team performance, and cultivates top sales talent.

Time:

2:15 pm – 2:35 pm

How Salesforce Runs Our Renewals Business

Join us to learn how the Salesforce global renewals team runs its business in Salesforce by leveraging the platform and products to collaborate across the business. You'll walk away with key best practices for renewals that you can apply to your subscription-based business.

Time:

2:35 pm – 2:55 pm

What’s New in Lightning Experience?

Lightning Experience is the future of CRM, so join us to see what the future holds! We’ll walk through several new features and illustrate why it helps you sell faster, smarter, and the way you want.

Time:

3:45 pm – 4:05 pm

Gain Faster Time to Value with Community Templates

A visually stunning community is essential for delivering a best-in-class user experience - but so is adaptability and rapid time to market. Join us to learn how Community Builder and Lightning Bolt Solutions are the fastest way to build communities.

Time:

8:20 am – 8:40 am
1:40 pm – 2:00 pm

Optimise Service Performance with Service Wave

See how Service Wave can give you deeper insights into your customers, increase agent productivity, and improve the quality and timeliness of service center efficiency.

Time:

8:40 am – 9:00 am
2:15 pm – 2:35 pm

Maximise Agent Productivity with Lightning Service Console

Unify your agent experience and put all of the information agents need right at their fingertips. Find everything from customer profiles, to case histories, to dashboards — all in one place.

Time:

9:00 am – 9:20 am
2:35 pm – 2:55 pm

Service Cloud Spring 17' Release

See how you can deliver faster, smarter, more personalized customer service with top Spring '17 features like Salesforce LiveMessage, Lightning Experience for Service (Beta), and Field Service Lightning iOS Mobile App.

Time:

12:30 pm – 12:50 pm
2:55 pm – 3:15 pm

Introducing Field Service Lightning

Field service management is not a new concept and we know it can be challenging. Legacy, on-premise, and disconnected systems are costly, limit employee productivity, and can impact customer satisfaction. Now you can deliver an End-to-End service solution on the Salesforce platform. Field Service Lightning extends customer service into the field to bring together agents, dispatchers, and technicians, streamline process, reduce costs, boost efficiency and productivity. It allows you to transition from reactive to proactive, predictive service, and improve customer experience.

Time:

12:50 pm – 1:10 pm
3:25 pm – 3:45 pm

Your Customers Are Social: Are You?

Just having a presence on social media is not enough. You need to show your customers that you are listening and taking action. On the flipside, you need to empower your service team to deliver a consistent experience on all the service channels they are managing, including social. Sometimes it's challenging to know where to start. Join us to learn how to deliver consistent, world class social customer service, and ensure your customer experience is a positive one - for both internal and external customers.

Time:

1:20 pm – 1:40 pm
3:45 pm – 4:05 pm

Team Productivity Camp

Meet Quip: Get more done by working smarter, better and faster. See your team’s work come alive with the next generation of productivity. The Team Productivity Camp will be closed during the Keynote.

Time:

All Day

Power Your Digital Advertising with Salesforce

Session abstract coming soon

Time:

12:30 pm – 1:10 pm

Reaching New Heights With Data: The Role of Krux in Driving ROI

Come see how data can take your business to new heights from Krux customers themselves. Learn how they're actioning data and creating real business value. Whether you're a publisher, a marketer or an agency - this session cannot be missed.

Time:

1:20 pm – 2:00 pm

DMP Sources of Value: So you have a Data Management Platform, now what?

Completness of people data is limitless. Learn how Krux delivers value for marketers through audience planning, media optimisation, dynamic creative and journey activation. Also see how the Krux DMP helps publishers grow the value of their audience and increase media efficiencies. With unrivalled reach across over 3.5 billion browers and devices each month, you'll see how you can put people data to work to drive business results and deepen customer connections.

Time:

2:15 pm – 2:55 pm

Financial Services Cloud for Admins – What You Need to Know

Session abstract coming soon

Time:

11:30 am – 11:50 am

Salesforce for Small Business – Learn How to Improve Growth and Profitability

Session abstract coming soon

Time:

12:00 pm – 12:20 pm

Lightning Strikes – Embrace the Experience!

Session abstract coming soon

Time:

12:30 pm – 12:50 pm

Delivering Clarity & Scalability with Salesforce – What Admins Need to Know

Session abstract coming soon

Time:

12:50 pm – 1:10 pm

Clicks or Code – Where Do You Draw the Line?

Session abstract coming soon

Time:

1:20 pm – 1:40 pm

Business Analysis for #AwesomeAdmins

Session abstract coming soon

Time:

1:40 pm – 2:00 pm

Re-Imagine, Re-Design & Re-Create – Transformation in the Public Service Sector

Session abstract coming soon

Time:

2:15 pm – 2:35 pm

Data Driven Applications – A 360 Degree View of the Customer

Session abstract coming soon

Time:

2:35 pm – 2:55 pm

The Automation Station – Learn How to Use Flow and Process Builder Together

Session abstract coming soon

Time:

2:55 pm – 3:15 pm

Migrating from Visualforce to Lightning – Tips for Developers & Admins

Session abstract coming soon

Time:

3:25 pm – 3:45 pm

User Experience & User Interface – Myths & Misconceptions

Session abstract coming soon

Time:

3:45 pm – 4:05 pm

Social Customer Care

Session abstract coming soon

Time:

8:20 am – 8:40 am

Learn how you can easily create personalized, 1 – to – 1 customer journeys with Spring '17 features like Krux DMP, Marketing Cloud

Session abstract coming soon

Time:

8:40 am – 9:00 am

The Future of Mobile is Location, Location, Location!

Session abstract coming soon

Time:

9:00 am – 9:20 am

The 5 Segments Every Advertiser Should Leveraging for Huge ROI

Session abstract coming soon

Time:

2:55 pm – 3:15 pm

Speak with SMB Experts in the Growth Lab

Sign up for a 15-minute consultation with a Salesforce Small Business Expert. The time will fly by so please come prepared with a specific business challenge to tackle together.

Time:

All Day

Idea to App in 20 Minutes

See how quick and easy it is to turn a spreadsheet into an app with clicks and turn a disconnected process into a connected app.

Time:

11:30 am – 11:50 am

Win More Deals with Insights from a Complete Customer View

Free your sales team from antiquated processes and manage leads faster to find and close more business. Join us to learn how you can get a 360-degree view of customers, prospects, and deals, letting you connect to key decision makers faster to close more deals, from anywhere.

Time:

12:00 pm – 12:20 pm
1:40 pm – 2:00 pm

Optimise Service When You're Small to Keep Customers Happy

Customer service is key to offering the amazing customer experiences that turn a first-time buyer into a customer for life. Join us to hear five best practices that will help you optimise your support strategy today so it will scale with your business.

Time:

12:30 pm – 12:50 pm
3:25 pm – 3:45 pm

Get an Extra Hour in Your Day with Automated Processes

As your business grows, manual process will distract your team and slow everyone down. Find out how to use workflows to automate mundane tasks, speed up approvals, and boost productivity across your organisation.

Time:

12:50 pm – 1:10 pm
2:35 pm – 2:55 pm

Small Businesses Win Big with Data Driven Decisions

Getting visibility into what's happening in your business is critical to making better decisions. Join us to learn how to build the right dashboards and reports to provide key members of your organization with realistic and effective visibility into what matters most to them.

Time:

1:20 pm – 1:40 pm

Crawl, Walk, Run: Best Practices to Effectively Scale Your Small Business

Customers that get the most value out of Salesforce have a plan to implement, scale, and grow. Hear how customers have approached their own technological transformations phase by phase and the best practices that can help you consider the next phase for your business.

Time:

2:15 pm – 2:35 pm

10 Apps in 20 Minutes

Hear about the must have AppExchange apps for every part of your small business. We will share 10 of the apps (paid and free!) that will help you extend Salesforce and connect everything you are doing in one place.

Time:

2:55 pm – 3:15 pm

Fuel Growth as a Marketing Team of One with Marketing Automation

Website, lead capture, emails, sales handover, promotions - the list of competing marketing priorities keeps growing! Join us to discover how Salesforce customers are fueling growth in their businesses through marketing automation - demonstrating a 50% increase in productivity, and a 34% increase in sales revenue.

Time:

3:45 pm – 4:05 pm

Einstein Field Station

Salesforce is now the world’s smartest CRM. Check out Einstein in action, and get smarter and more predictive about your customers.

Time:

All Day

Lightning Experience Theatre

See Salesforce Lightning in action. It’s a new experience, builder, and ecosystem that helps you go faster with Salesforce.

Time:

All Day

Mobile Campfire

Get hands–on with Salesforce Mobile Apps and learn how you can run your business from anywhere.

Time:

All Day

WORK differently: Translating user insights to opportunity areas

How well do you know your users? And is their experience directly informing the opportunities and projects you pursue? In this participatory session you’ll immerse in real user research and practice identifying human-centered insights. Working collaboratively you’ll use a simple, repeatable structure to translate key observations into opportunity areas for further exploration and ideation.

Time:

12:40 pm – 1:40 pm
2:55 pm – 3:55 pm

Australia and the Age of Equality

Inequality, in all its forms – Gender, LGBTQ, Racial or otherwise – is an issue that every company must address for its own benefit and to create a better world. We believe businesses need to focus on closing the equality gap with the same energy put into creating new products and markets. Join Salesforce Chief Equality Officer Tony Prophet and special guests to discuss how Australian organisations can become a powerful force in creating change and a more equal world for all of us.

Time:

4:20 pm – 5:00 pm

Pip Marlow
CEO of Strategic Innovation at Suncorp

Pip Marlow was appointed Chief Executive Officer Strategic Innovation in December 2016. She is responsible for Suncorp’s strategic role in market disruption, and identifying, establishing and cultivating new external marketplace partners to meet the needs of customers. Pip is a highly-recognised leader in her field. She brings a wealth of international experience and has a strong track record of delivery, most recently through her 6 year tenure as Managing Director of Microsoft Australia.

Pip has more than 20 years’ experience in the IT industry. One of her first roles was at Samsung Information Systems, where she was responsible for building the company’s Semi-Conductor distribution business. Before joining Microsoft in 1995, she was part of the founding team at Agate Technology, which became one of Australia’s largest storage distributors.

Pip is a non-executive Director of the Australian Rugby Union (ARU), sits on the Vice-Chancellor's Advisory Board at UTS and is a member of Chief Executive Women (CEW), an organisation committed to supporting and growing women in executive positions. Pip enjoys working in a vibrant, collaborative environment, and is an advocate for flexible workplaces that empower people through trust and accountability.

Born, raised and educated in Palmerston North, New Zealand, Pip lives in Sydney with her Scottish husband and two daughters, Sophie and Lucy.

Annie Parker
CEO of Lighthouse Sydney

Annie is CEO of Lighthouse, a new startup precinct in the heart of Barangaroo. Lighthouse will provide an extraordinary starting point for anyone wanting to learn how to become a founder, with a bold mission to help make Sydney a world leading startup ecosystem.

Originally Annie came to Australia to co-found muru-D – Telstra’s startup accelerator, which now has programmes across Australia and SEA. Annie is Chairman of Code Club Australia, a charity helping to teach primary school kids code through after school clubs. This network of clubs is now stands at 1500 with over 50,000 kids having been educated for free.

Annie is also Chair of Mahuki, Te Papa’s Innovation hub in Wellington, NZ, helping to develop ideas into world-leading digital experiences for the cultural sector.

Steve Baxter
Legendary Investor & Entrepreneur

Tech start-up investor Steve Baxter is a proud Queenslander, born in the remote town of Cloncurry and raised in Emerald in the State’s central highlands. He left school at 15 and joined the Army, enlisting in its apprenticeship program. There, he became a technician working in the field of electronics, telecoms and guided weapon systems.

In 1994, at the age of 23, Steve put his life savings of $11,000 on the line to launch his first start-up, the pioneering internet service provider SE Net, from the spare room of his Adelaide home. Servicing more than 35,000 customers, SE Net was eventually acquired by Ozemail/UUNet under the stewardship of its founding Director and now Prime Minister, Malcolm Turnbull.

In 2001, Steve teamed with a schoolmate to launch his second start-up, PIPE Networks, a provider of wholesale telecoms infrastructure that was listed on the ASX in 2005. Eight years later they sold it to the TPG Group for $373 million. Steve spent a year working with Google in California in 2008, leading a project to deliver high-speed telecommunications systems across North America.

Since 2010 he has become a major early stage investor in startups leading to the founding of Brisbane tech startup co-working space River City Labs, foundered and underwrote the Startup Catalyst and River Pitch programs; he has been on the listed boards of Vocus Telecoms, Indoor Skydive Australia Group and OtherLevels as well as being on the board of Commercialisation Australia. He has been heavily involved in the early days or founding of numerous industry groups and forums such as the South Australian Internet Association, South Australian Internet Exchange, Australian Domain Name Authority, AuDA, INTIAA, IIA, AusBone and AusNOG. He has been a Shark on Channel 10's Shark Tank Australia for the past three seasons.

In 2006 Steve received the Ernst & Young Entrepreneur of the Year for the Northern Region. In 2016, Steve received the Pearcey Medal for Lifetime Achievement in recognition of distinguished lifetime achievement and contribution to the development and growth of the Information and Communications Technology Industry. Steve is married and the proud father of 4 year-old daughter and is a keen private pilot and recreational fisherman.