Connections to You: Agentforce Marketing's Top Announcements for Aussies & Kiwis

Couldn't make the trip to Chicago for Connections this year? We've got you covered.

Connections is Salesforce’s ultimate marketing and commerce event, drawing over 13,000 combined in-person and online attendees globally every year. We are bringing the magic and the biggest moments of Connections directly to you, alongside the must-know innovations from the Summer ‘26 Release!

You’ll hear directly from our incredible local line-up of Salesforce ANZ marketing experts as they share an essential summary of the top findings and major product innovations unveiled at Connections 2026, complete with live demos of the top Summer ‘26 Release features.

This session dives deep into the innovations announced for Agentforce Marketing, where the core vision is to deliver adaptive customer experiences everywhere by empowering your teams to collaborate with trusted AI agents.

We’ll discuss and showcase live demos of how these new innovations can help marketing teams:

• Understand customers and performance: Shift from delayed reports to unified data powering trusted AI agents for real-time action.
• Orchestrate seamless experiences: Move beyond one-way channels to adaptive, two-way conversations across all domains.
• Increase campaign effectiveness: Achieve infinite scale with AI agents that help your team create and optimise experiences continuously within trusted workflows.

Maximise marketing impact: Deploy Agentforce to elevate human performance and enable proactive, accountable engagement at scale.