World Tour Essentials Melbourne


Sessions and Networking

All times listed in AEST.
Agenda subject to change.

8:00 a.m.–5:30 p.m.
Main Entrance

Registration begins from 8:00 a.m. and will be open all day. Please bring a government-issued ID to ensure smooth check in on the day.

8:00 a.m.–8:50 a.m.
Campground - Bays 15-18
Morning Tea

After registration, join us in the Campground for morning tea and networking before starting your day!

8:45 a.m.–9:20 a.m.
Breakout A
Success Tips to Help SMBs Find, Win, Keep Customers

Whether your business has two employees or two hundred, efficient growth is top of mind. Learn how to increase the impact of your sales, service, and marketing teams using AI.

Topic/Industry: Small Business
Customer: Magentus

8:45 a.m.–9:20 a.m.
Breakout B
Build AI-Powered Apps Fast

Empower teams to bring AI into the flow of work across every department. Learn how Einstein Copilot, Prompt Builder, Sandboxes, and Data Mask can help anyone build AI powered apps quickly and securely.

Topic/Industry: IT

9:30 a.m.–11:00 a.m.
Keynote Room
Main Keynote: Welcome to the AI Enterprise

Join Salesforce leaders to learn how any company can become an AI Enterprise with CRM + AI + Data + Trust.

11:20 a.m.–11:50 a.m.
Keynote Room
Fueling Growth: The Impact of Data-Driven Marketing

Data-driven marketing drives growth and business impact. Find out how Marketing Cloud, Data Cloud and AI helps small teams drive big impact, through some real world use cases.

Topic/Industry: Marketing

11:20 a.m.–11:50 a.m.
Breakout A
How to Drive Value Across the 4 Pillars of Field Service

Maximise efficiency and profitability in your field service operations by integrating value-driven practices. Hear tips from Salesforce and the CEO of WBP Group on how to enhance customer satisfaction, shift to proactive service, improve resource scheduling, and boost mobile worker productivity.

Topic/Industry: Service
Customer: WBP Group

11:20 a.m.–11:50 a.m.
Breakout B
How Salesforce Manages Pipe and Forecasts with Confidence

Have you wondered how Salesforce manages its own sales forecasting process? Discover the role AI can play in forecasting and delivering pragmatic guidance for your sales team.

Topic/Industry: Sales

12:15 p.m.–12:45 p.m.
Keynote room
Transforming Financial Services for Enhanced Customer Success

Delve into the capabilities of Salesforce's #1 Trusted AI CRM to foster exceptional outcomes in financial services. Understand how to harness AI to unlock insights and strengthen relationships with clients, members, and policyholders. Learn about our strategic approach to digital lending, enriching the overall banker and customer experience.

Topic/Industry: Financial Services

12:15 p.m.–12:45 p.m.
Breakout A
Keeping the Customer at the Heart of Digital Transformation

Discover how MECCA’s laser-sharp customer focus helped them to reimagine the omni-channel experience and bring the best of their renowned in-store experience to life online. Then, uncover the latest global trends.

Topic/Industry: Marketing, Service, Retail
Customer: MECCA

12:15 p.m.–12:45 p.m.
Breakout B
How Gen AI Can Improve Trust and Service Delivery for Government

Universally, a great service experience builds trust and confidence. Explore how, in a world of more data, complexity and less resources, GenAI can assist to improve digital public service delivery.

Topic/Industry: Service, Marketing, Risk & Compliance
Customer: Victorian Gambling and Casino Control Commission

Campground Sessions and Workshops

Located in bays 15-18.

8:45 a.m.–9:20 a.m.
Slack Theatre in Campground
Super Demo: Unlock Sales Productivity with Team Selling in Slack

Break down silos and bring people, processes and account data together in one place—an account channel. Learn how to empower your team to take an opportunity to close with Slack.

11:20 a.m.–11:50 a.m.
Slack Theatre in Campground
Put AI into the Hands of Everyone with Slack AI

Come see the newest AI features in Slack and learn how you can empower all your employees with AI to get things done faster, by providing them with the right information at the right time.

12:15 p.m.–12:45 p.m.
Slack Theatre in Campground
Bring Your CRM Data Right into the Flow of Work with Sales Cloud and Slack

Learn how teams using Sales Cloud use Slack, and how they adopted new tools such as Slack Sales Elevate to drive productivity for our entire sales organisation.

1:45 p.m.–2:15 p.m.
Slack Theatre in Campground
Discover How Automation Can Transform Your Work with Slack

You are convinced of the value of automation, now what? Join us to explore real-world use cases to jumpstart your automation journey with Slack.

2:35 p.m.–3:05 p.m.
Slack Theatre in Campground
Delight Customers and Drive Service Team Efficiency with Slack

Learn how Slack optimises the agent experience across systems and processes to help resolve customer issues faster.

3:25 p.m.–3:55 p.m.
Slack Theatre in Campground
How Slack Helps Businesses Do More with Less

Slack is a part of the Salesforce family. Explore the benefits of integrating Slack within your Customer 360 and learn how together they can supercharge growth for your small but mighty business.

Salesforce friends in Melbourne with a sign that reads World Tour Essentials

Your AI journey starts at World Tour Essentials Melbourne.