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Wednesday, 25 February, 2026 | ICC Sydney
Your destination for AI transformation. Sydney, are you ready?
All in one day. All for free. Welcome to the Agentic Enterprise.
Agentic isn’t the next technology, it’s the next revolution, and this is your chance to lead it. Explore expert-led sessions, demos, and hands-on training featuring game-changing launches, including Agentforce 360, Slack, and Data 360, to unlock limitless productivity and customer success.
What if one day could change everything for your business?
Real stories. Real success. Real inspiration.
Participate in sessions led by Agentblazers, Trailblazers, AI visionaries, and thought leaders exploring how agentic AI brings digital teammates to any industry, role or workflow. Hear incredible local stories of transformation and experience firsthand how activating digital labour will transform your business.
Learn from the best and discover your agentic future.
Explore expert-led sessions, hands-on demos and workshops, and experience how the Agentforce 360 platform helps Agentic Enterprises support customers 24/7. Discover how Data 360 provides intelligent context for agents and see Slack as the agentic OS in action.
Connect, collaborate, and co-create.
Engage with industry leaders and peers who are mastering agentic AI to brainstorm, exchange expertise, and solve challenges together. Connect with product experts and get real-time solutions powered by Agentforce 360 for any business challenge.
Ignite your agentic journey with the unmissable Main Keynote.
Unlock the next era of business. You'll be the first to get eyes on the newest Agentforce 360 breakthroughs and see exactly how local businesses are evolving into Agentic Enterprises.
New to Salesforce? Discover your agentic AI potential.
If you’re not using Salesforce yet, then this is the place to discover everything we can do for your business. Participate in groundbreaking sessions, hear inspiring stories from Trailblazers, and experience the power of Slack as the agentic OS in action. You'll discover how we help businesses transform into an Agentic Enterprise.
Unlock your path to an Agentic Enterprise in Campground.
Get hands-on and build your first agent, talk to the experts from Salesforce and our partner ecosystem. Experience live product demos, sessions and explore all new innovation and capabilities for customers, employees, agents and operations across the Agentforce 360 Platform, Data 360, and Slack.
Learn from brands putting Salesforce to work.
It’s more than an agenda.
It’s your roadmap to results.
Wednesday, 25 February, 2026 | ICC Sydney
Agenda subject to change. All times listed in AEDT.
8:00 a.m.
Doors open
Pick up your badge and connect with peers over coffee in the Campground.
8:50 a.m.–10:10 a.m.
Campground
Sessions begin
Get a glimpse of the day's sessions, product demos, workshops, and hands-on learning.
10:10 a.m.–11:50 a.m.
Main Keynote
Join leaders at Salesforce to explore what it means to become an Agentic Enterprise where humans and AI agents work together to drive customer success.
11:50 a.m.–12:50 p.m.
Campground
Lunch
Enjoy lunch provided and network or relax in the Campground.
12:50 p.m.–4:30 p.m.
Sessions, demos, hands-on learning and networking
The learning continues with expert-led sessions, product demos, workshops, and more.
3:50 p.m.–4:30 p.m.
Closing keynote
Be inspired by our closing Keynote Speaker - details coming soon.
