Quickly identify your hottest leads and pass them to your sales team seamlessly with Pardot's lead scoring and qualification. Assign your leads a score based on how they interact with your marketing campaigns, and a grade based on their likelihood of closing. Pardot enables you to act more quickly to close the deal.
Get a closer look at lead qualification with Pardot in this brief video.
Pardot customers have seen:
- +28% increase in sales revenue
- +26% better marketing ROI
- +37% increase in marketing campaign effectiveness
- +26% more qualified leads