Salesforce Customer Research Launch

19 February, 2020 | Canberra

Salesforce & BCG are releasing an unprecedented industry report on the connection between government service delivery and trust.

You are invited to the launch event!

BCG and Salesforce collaborated to understand more about customer expectations of government in the Australian and New Zealand context. Our research explored what shapes customer experience when dealing with governments, the role of trust, and the opportunity for governments in Australia and New Zealand to transform service delivery.

We surveyed more than 1,600 customers and interviewed 20 government leaders from across A/NZ, and the findings show the interdependent relationship between customer experience and trust. In fact, 85% of people say that the quality of their customer experience directly influences their level of trust and confidence in Government.

Join us live in Old Parliament house whilst we broadcast the research.

Drinks & canapés will be served during the proceeding.

Old Parliament House
18 King George Terrace
Parkes ACT 2600
Map & Directions


4:45 p.m. Arrival
5:15 p.m. Welcome by Salesforce, introduces Minister
5:20 p.m. Speech by Minister
5:30 p.m. Speech by Secretary
5:35 p.m. Boston Consulting Group
5:42 p.m. Closing remarks by Salesforce
5:45 p.m. Networking Opportunities
6:15 p.m. Event concludes

Sir Robert Devereux KCB, Global Public Sector Strategy, Salesforce
Ex UK Civil Service, as the Permanent Secretary, both at the Department for Transport and the Department for Work and Pensions.

Miguel Carrasco, MD & Senior Partner Boston Consulting Group Australia
Global lead for the BCG Center for Digital Government.

Gisele Kapterian, Director of Public Sector Strategy APAC, Salesforce
Ex political adviser to Australian Federal Cabinet Ministers, including Chief of Staff in the super-portfolio of Industry, Innovation and Employment.

Minister to be confirmed


Thanks for your interest in the Salesforce Customer Research launch. Online registration is now closed.